Beauty and personal care · County · Nebraska
Salons, barbers and spas in Douglas County, NE
How Douglas County, NE compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,474 of 2,385 scored counties
#19 of 26 scored counties in Nebraska
- Listings
- 1,140
- 197 chain locations (17%)
- Official establishments
- 373
- +4.8% since 2019
- Household spending a year
- $249.8M
- On personal care products and services · $1,048 a household
- Spending per listing
- $219K
- 3% above the U.S.
- Listings per 10k households
- 47.8
- In line with the U.S.
- Population, 2025
- 606,460
- +3.6% since 2020
See the salons, barbers and spas around any address in Douglas County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,140 salons, barbers and spas in Douglas County. Of those, 197 are chain locations, or 17%, against 15% across the U.S. Per 10,000 households, that is 47.8, in line with the U.S. rate of 47.2.
Households in Douglas County spend about $249.8M a year on personal care products and services, or $1,048 per household, 4% above the U.S. average. That works out to $219K per business, 3% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Douglas County was 373 in 2023, up 4.8% from 2019. That is one for every 639 households, against one for every 804 across the U.S. Official counts list 2,277 one-person businesses without payroll. Since fiscal 2022, 23 SBA-backed loans worth $7M have gone to businesses classed as personal care services in Douglas County.
Population estimates put the population change in Douglas County from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). Douglas County scores 45 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,474 of 2,385 scored counties and #19 of 26 scored counties in Nebraska.
How Douglas County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.8 | 39.6 | 47.2 |
| Spending per listing | $219K | $253K | $213K |
| Households per official establishment | 639 | 868 | 804 |
| Official establishment growth, 2019–2023 | +4.8% | +3.8% | +14.1% |
| Population growth, 2020–2025 | +3.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,048 | $1,004 | $1,005 |
| Median household income | $80,391 | $76,475 | $80,734 |
| Groundwork market score | 45 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 356 → 373+4.8% over the period
- Employees, 2023
- 1,940
- Annual payroll, 2023
- $62.5M
- One-person businesses, 2023
- 2,277Businesses with no payroll
- Map listings, September 2026
- 1,140197 chain locations
- Listings at the U.S. rate for this spending
- 1,174The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 23
- Amount
- $7M
SBA-backed loans to businesses classed as personal care services in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 606,460+3.6% since 2020
- Households
- 238,430
- Median age
- 36.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 327 sq. mi.
- People per square mile
- 1,809
- Median household income
- $80,391+24.4% vs. 2015–2019, before inflation
- Average household income
- $114,185
- Median home value
- $266,100
- Jobs located here
- 360,817
- Daytime population
- 660,547Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Douglas County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
| 19Douglas County, NE | 45 | 1,140 | 47.8 | $219K | +3.6% | #1,474 of 2,385 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons49
- Barbershops62
- Nail salons75
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Douglas County, NE?
Douglas County has 1,140 salons, barbers and spas on map listings as of September 2026. 197 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 373 businesses with payroll classed as personal care services in 2023, up 4.8% from 2019. Official counts also show 2,277 one-person businesses without payroll.
How much do households in Douglas County, NE spend on personal care products and services?
About $249.8M a year, or $1,048 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 1,140 salons, barbers and spas on map listings, it comes to $219K per business. It is estimated from the incomes of the 238,430 households in Douglas County and national spending patterns by income.
How does Douglas County, NE compare with the U.S. for salons, barbers and spas?
Douglas County has 47.8 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $219K, 3% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Douglas County would have about 1,174, against 1,140 on map listings. There is one business with payroll in the industry for every 639 households, against one for every 804 across the U.S. The official count rose 4.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Douglas County, NE growing?
Population estimates put Douglas County at 606,460 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 238,430 households. Median household income in Douglas County is $80,391, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 45 for salons, barbers and spas (lower middle), #1,474 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.