Market rankings · Nebraska
Spas and skin care studios in Nebraska
Markets across Nebraska ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 732
- 93 chain locations (13%)
- Official establishments
- 214
- +28.9% since 2019
- Household spending a year
- $801M
- On personal care products and services
- Listings per 10k households
- 9.2
- 20% below the U.S.
- Spending per listing
- $1.1M
- 25% above the U.S.
- Rank among states
- #19 of 51
- Market score 54 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 732 spas and skin care studios in Nebraska. Chain locations make up 13% of them, against 10% across the U.S. That comes to 9.2 for every 10,000 households, 20% below the U.S. rate of 11.5.
Households in Nebraska spend about $801M a year on personal care products and services, or $1,004 per household, in line with the U.S. average. That works out to $1.1M per studio, 25% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 214 businesses with payroll classed as other personal care services in Nebraska in 2023, up 28.9% from 2019. That is one for every 3,728 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 13 SBA-backed loans worth $2.1M have gone to businesses classed as other personal care services in Nebraska.
Among the 50 states and DC, Nebraska ranks #19 for spas and skin care studios, with a Groundwork market score of 54 (upper middle). Of the 4 scored metro areas in or partly in Nebraska, the Grand Island metro area scores highest (65). Of the 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest (73).
Every market in Nebraska for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Grand Island, NE | 65 | 17 | 5.6 | $1.7M | +1.5% | #54 of 387 |
| 2Omaha, NE-IA | 62 | 375 | 9.6 | $1.1M | +4.2% | #79 of 387 |
| Sioux City, IA-NE-SD | 55 | 54 | 9.7 | $999K | +1.0% | #147 of 387 |
| 3Lincoln, NE | 39 | 160 | 11.4 | $872K | +3.3% | #295 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 73 | 5 | 2.9 | $3.4M | +3.8% | #34 of 504 |
| 2Lexington, NE | 73 | 6 | 6.0 | $1.6M | +1.1% | #39 of 504 |
| 3Beatrice, NE | 69 | 5 | 5.4 | $1.7M | +0.2% | #68 of 504 |
| 4North Platte, NE | 64 | 5 | 3.3 | $2.8M | −3.6% | #105 of 504 |
| 5Norfolk, NE | 63 | 14 | 7.1 | $1.3M | +1.1% | #120 of 504 |
| 6Hastings, NE | 62 | 11 | 6.4 | $1.5M | −0.2% | #128 of 504 |
| 7Fremont, NE | 61 | 12 | 7.9 | $1.2M | +2.6% | #139 of 504 |
| 8Kearney, NE | 47 | 23 | 10.1 | $973K | +1.9% | #286 of 504 |
| 9Scottsbluff, NE | 46 | 12 | 7.8 | $1.1M | −1.2% | #296 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 85 | 49 | 6.6 | $1.8M | +9.0% | #34 of 1,769 |
| 2Platte County, NE | 64 | 5 | 3.7 | $2.6M | +3.9% | #380 of 1,769 |
| 3Dawson County, NE | 64 | 6 | 6.6 | $1.5M | +1.5% | #389 of 1,769 |
| 4Gage County, NE | 63 | 5 | 5.4 | $1.7M | +0.2% | #410 of 1,769 |
| 5Hall County, NE | 62 | 16 | 6.5 | $1.4M | +1.4% | #447 of 1,769 |
| 6Dakota County, NE | 61 | 5 | 6.7 | $1.4M | +0.7% | #480 of 1,769 |
| 7Lincoln County, NE | 60 | 5 | 3.4 | $2.7M | −3.6% | #506 of 1,769 |
| 8Washington County, NE | 60 | 6 | 7.1 | $1.5M | +1.8% | #513 of 1,769 |
| 9Dodge County, NE | 60 | 12 | 7.9 | $1.2M | +2.6% | #523 of 1,769 |
| 10Adams County, NE | 56 | 9 | 6.9 | $1.4M | −0.3% | #650 of 1,769 |
| 11York County, NE | 52 | 6 | 10.5 | $925K | +3.3% | #823 of 1,769 |
| 12Madison County, NE | 44 | 14 | 9.7 | $949K | +1.6% | #1,092 of 1,769 |
| 13Douglas County, NE | 43 | 292 | 12.2 | $855K | +3.6% | #1,143 of 1,769 |
| 14Scotts Bluff County, NE | 42 | 12 | 8.0 | $1.1M | −1.3% | #1,173 of 1,769 |
| 15Lancaster County, NE | 39 | 157 | 11.7 | $845K | +3.4% | #1,286 of 1,769 |
| 16Buffalo County, NE | 38 | 23 | 11.5 | $850K | +1.9% | #1,325 of 1,769 |
| 17Saline County, NE | 37 | 8 | 15.6 | $635K | +1.9% | #1,376 of 1,769 |
| 18Red Willow County, NE | 21 | 6 | 13.3 | $685K | −3.5% | #1,679 of 1,769 |
| 19Holt County, NE | 19 | 6 | 14.8 | $620K | −0.3% | #1,703 of 1,769 |
| Cass County, NE | Not scored | 4 | 3.7 | $3M | +3.9% | |
| Saunders County, NE | Not scored | 4 | 4.5 | $2.4M | +6.0% | |
| Seward County, NE | Not scored | 3 | 4.4 | $2.3M | +2.3% | |
| Otoe County, NE | Not scored | 1 | 1.6 | $6.4M | +3.9% | |
| Box Butte County, NE | Not scored | 1 | 2.2 | $3.9M | −3.0% | |
| Colfax County, NE | Not scored | 0 | 0.0 | n/a | +3.6% |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Custer County, NE | Not scored | 4 | 8.9 | $1M | 0.0% | |
| Wayne County, NE | Not scored | 5 | 13.3 | $684K | +3.3% | |
| Cheyenne County, NE | Not scored | 5 | 11.2 | $770K | +0.4% | |
| Hamilton County, NE | Not scored | 2 | 5.5 | $1.9M | +2.9% | |
| Phelps County, NE | Not scored | 6 | 15.3 | $621K | +0.2% | |
| Cuming County, NE | Not scored | 2 | 5.3 | $1.8M | −2.1% | |
| Butler County, NE | Not scored | 2 | 5.7 | $1.7M | +1.8% | |
| Knox County, NE | Not scored | 2 | 5.8 | $1.5M | −0.5% | |
| Cedar County, NE | Not scored | 2 | 5.8 | $1.7M | 0.0% | |
| Keith County, NE | Not scored | 2 | 4.9 | $1.8M | −2.7% | |
| Dawes County, NE | Not scored | 4 | 11.6 | $745K | −3.7% | |
| Richardson County, NE | Not scored | 3 | 8.4 | $1.1M | −4.2% | |
| Merrick County, NE | Not scored | 1 | 3.1 | $2.9M | +3.3% | |
| Pierce County, NE | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Jefferson County, NE | Not scored | 2 | 6.4 | $1.4M | −2.6% | |
| Nemaha County, NE | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Burt County, NE | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Kearney County, NE | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Thurston County, NE | Not scored | 2 | 10.1 | $915K | −0.1% | |
| Howard County, NE | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Antelope County, NE | Not scored | 1 | 3.8 | $2.4M | +1.0% | |
| Clay County, NE | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Stanton County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Dixon County, NE | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Fillmore County, NE | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Cherry County, NE | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Boone County, NE | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Johnson County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Polk County, NE | Not scored | 2 | 9.5 | $1M | +1.1% | |
| Sheridan County, NE | Not scored | 0 | 0.0 | n/a | −5.7% | |
| Thayer County, NE | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Furnas County, NE | Not scored | 4 | 19.9 | $431K | −2.2% | |
| Morrill County, NE | Not scored | 1 | 5.2 | $1.6M | −3.3% | |
| Nuckolls County, NE | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Valley County, NE | Not scored | 6 | 33.4 | $280K | +0.9% | |
| Chase County, NE | Not scored | 3 | 20.3 | $455K | −4.4% | |
| Webster County, NE | Not scored | 2 | 13.4 | $674K | −1.6% | |
| Nance County, NE | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Kimball County, NE | Not scored | 2 | 13.4 | $619K | −0.5% | |
| Sherman County, NE | Not scored | 2 | 15.1 | $587K | −1.2% | |
| Brown County, NE | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Harlan County, NE | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Franklin County, NE | Not scored | 1 | 7.7 | $1.2M | −3.1% | |
| Perkins County, NE | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Frontier County, NE | Not scored | 2 | 18.6 | $482K | +6.0% | |
| Hitchcock County, NE | Not scored | 1 | 9.0 | $921K | −5.9% | |
| Pawnee County, NE | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Greeley County, NE | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Gosper County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Deuel County, NE | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Garden County, NE | Not scored | 2 | 23.3 | $319K | −4.5% | |
| Dundy County, NE | Not scored | 0 | 0.0 | n/a | −5.2% | |
| Garfield County, NE | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Boyd County, NE | Not scored | 1 | 13.4 | $681K | −7.5% | |
| Rock County, NE | Not scored | 2 | 33.3 | $267K | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 1 | 41.0 | $220K | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 0 | 0.0 | n/a | +6.8% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Nebraska?
There are 732 spas and skin care studios on map listings in Nebraska as of September 2026. 93 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 214 businesses with payroll classed as other personal care services in 2023, up 28.9% from 2019.
How much do households in Nebraska spend on personal care products and services?
About $801M a year, or $1,004 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 732 spas and skin care studios on map listings, it comes to $1.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for spas and skin care studios?
Nebraska has 9.2 spas and skin care studios per 10,000 households, 20% below the U.S. rate of 11.5. Spending per studio is $1.1M, 25% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Nebraska would have about 915, against 732 on map listings. There is one business with payroll in the industry for every 3,728 households, against one for every 4,055 across the U.S. The official count rose 28.9% from 2019 to 2023, against +29.8% for the U.S.
Which market in Nebraska has the highest market score for spas and skin care studios?
Among 4 scored metro areas in or partly in Nebraska, the Grand Island metro area scores highest, at 65 (upper middle). Among 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest, at 73 (upper middle). Among 19 scored counties in Nebraska, Sarpy County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 54 for spas and skin care studios (upper middle), #19 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Salons, barbers and spas3,163 listings
- Hair salons1,742 listings
- Barbershops271 listings
- Nail salons353 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.