Beauty and personal care · County · Nebraska
Salons, barbers and spas in Dakota County, NE
Competitor counts, household spending and official business counts for salons, barbers and spas in Dakota County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,231 of 2,385 scored counties
#15 of 26 scored counties in Nebraska
- Listings
- 31
- 4 chain locations (13%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $7M
- On personal care products and services · $945 a household
- Spending per listing
- $227K
- 7% above the U.S.
- Listings per 10k households
- 41.6
- 12% below the U.S.
- Population, 2025
- 21,687
- +0.7% since 2020
See the salons, barbers and spas around any address in Dakota County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dakota County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $945 per household (6% below the U.S. average), households in Dakota County spend about $7M a year on personal care products and services. That works out to $227K per business, 7% above the U.S. figure of $213K.
Dakota County has 31 salons, barbers and spas on map listings as of September 2026. Of those, 4 are chain locations, or 13%, against 15% across the U.S. That comes to 41.6 for every 10,000 households, 12% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Dakota County was 5 in 2023. That is one for every 1,492 households, against one for every 804 across the U.S. Official counts also show 73 one-person businesses without payroll.
Population estimates put the population change in Dakota County from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). For salons, barbers and spas, Dakota County has a Groundwork market score of 49 (lower middle): #1,231 of 2,385 scored counties and #15 of 26 scored counties in Nebraska.
How Dakota County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dakota County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.6 | 39.6 | 47.2 |
| Spending per listing | $227K | $253K | $213K |
| Households per official establishment | 1,492 | 868 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +14.1% |
| Population growth, 2020–2025 | +0.7% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $945 | $1,004 | $1,005 |
| Median household income | $70,329 | $76,475 | $80,734 |
| Groundwork market score | 49 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 19
- Annual payroll, 2023
- $388K
- One-person businesses, 2023
- 73Businesses with no payroll
- Map listings, September 2026
- 314 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Dakota County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dakota County
- Population, 2025 estimate
- 21,687+0.7% since 2020
- Households
- 7,459
- Median age
- 34.1
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.1
- Land area
- 264 sq. mi.
- People per square mile
- 81
- Median household income
- $70,329+18.7% vs. 2015–2019, before inflation
- Average household income
- $91,843
- Median home value
- $185,700
- Jobs located here
- 15,030
- Daytime population
- 25,103Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dakota County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Dakota County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Dakota County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
| 15Dakota County, NE | 49 | 31 | 41.6 | $227K | +0.7% | #1,231 of 2,385 |
Other business types in Dakota County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons40
- Barbershops
- Nail salons32
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Dakota County, NE?
Map listings as of September 2026 show 31 salons, barbers and spas in Dakota County. 4 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Another 73 one-person businesses have no payroll, by official counts.
How much do households in Dakota County, NE spend on personal care products and services?
About $7M a year, or $945 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 31 salons, barbers and spas on map listings, it comes to $227K per business. It is estimated from the incomes of the 7,459 households in Dakota County and national spending patterns by income.
How does Dakota County, NE compare with the U.S. for salons, barbers and spas?
Dakota County has 41.6 salons, barbers and spas per 10,000 households, 12% below the U.S. rate of 47.2. Spending per business is $227K, 7% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Dakota County would have about 33, against 31 on map listings. There is one business with payroll in the industry for every 1,492 households, against one for every 804 across the U.S.
How fast is Dakota County, NE growing?
Population estimates put Dakota County at 21,687 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 7,459 households. The median household income in Dakota County is $70,329 a year, 13% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dakota County scores 49 for salons, barbers and spas (lower middle), #1,231 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dakota County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Dakota County
Screening a site or an acquisition in Dakota County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dakota County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.