Beauty and personal care · Small-town market · Nebraska
Salons, barbers and spas in the Fremont, NE area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Fremont, NE area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #164 of 538 scored small-town markets
#6 of 9 scored small-town markets based in Nebraska
- Listings
- 51
- 14 chain locations (27%)
- Official establishments
- 18
- −14.3% since 2019
- Household spending a year
- $14.5M
- On personal care products and services · $954 a household
- Spending per listing
- $284K
- 33% above the U.S.
- Listings per 10k households
- 33.6
- 29% below the U.S.
- Population, 2025
- 38,057
- +2.6% since 2020
See the salons, barbers and spas around any address in the Fremont area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Fremont area comes to about $14.5M a year: $954 per household, 5% below the U.S. average. That works out to $284K per business, 33% above the U.S. figure of $213K.
There are 51 salons, barbers and spas on map listings in the Fremont area as of September 2026. Chain locations make up 27% of them, against 15% across the U.S. That is 33.6 per 10,000 households, 29% below the U.S. rate of 47.2.
In 2023, official counts showed 18 businesses with payroll in the Fremont area classed as personal care services, down 14.3% from 2019. That is one for every 843 households, against one for every 804 across the U.S. Official counts also show 83 one-person businesses without payroll.
Between 2020 and 2025, the population of the Fremont area grew 2.6%, slower than the U.S. (+3.1%). For salons, barbers and spas, the Fremont area has a Groundwork market score of 58 (upper middle): #164 of 538 scored small-town markets and #6 of 9 scored small-town markets based in Nebraska.
How the Fremont area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fremont area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.6 | 39.6 | 47.2 |
| Spending per listing | $284K | $253K | $213K |
| Households per official establishment | 843 | 868 | 804 |
| Official establishment growth, 2019–2023 | −14.3% | +3.8% | +14.1% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $954 | $1,004 | $1,005 |
| Median household income | $74,329 | $76,475 | $80,734 |
| Groundwork market score | 58 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18−14.3% over the period
- Employees, 2023
- 52
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 83Businesses with no payroll
- Map listings, September 2026
- 5114 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Fremont area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fremont area
- Population, 2025 estimate
- 38,057+2.6% since 2020
- Households
- 15,168
- Median age
- 39.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 529 sq. mi.
- People per square mile
- 71
- Median household income
- $74,329+37.4% vs. 2015–2019, before inflation
- Average household income
- $89,611
- Median home value
- $208,600
- Jobs located here
- 18,569
- Daytime population
- 35,728Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fremont area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Fremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with the Fremont area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 71 | 53 | 30.5 | $316K | +3.8% | #47 of 538 |
| 2Beatrice, NE | 64 | 33 | 35.4 | $260K | +0.2% | #100 of 538 |
| 3Hastings, NE | 61 | 56 | 32.8 | $288K | −0.2% | #131 of 538 |
| 4Norfolk, NE | 61 | 64 | 32.6 | $285K | +1.1% | #133 of 538 |
| 5Lexington, NE | 60 | 35 | 35.1 | $272K | +1.1% | #149 of 538 |
| 6Fremont, NE | 58 | 51 | 33.6 | $284K | +2.6% | #164 of 538 |
| 7North Platte, NE | 54 | 53 | 34.9 | $260K | −3.6% | #221 of 538 |
| 8Kearney, NE | 46 | 104 | 45.6 | $215K | +1.9% | #324 of 538 |
| 9Scottsbluff, NE | 37 | 78 | 50.7 | $177K | −1.2% | #422 of 538 |
Other business types in the Fremont area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons61
- Barbershops79
- Nail salons67
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Fremont, NE area?
As of September 2026, map listings count 51 salons, barbers and spas in the Fremont area. 14 of them (27%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023, down 14.3% from 2019. Another 83 one-person businesses have no payroll, by official counts.
How much do households in the Fremont, NE area spend on personal care products and services?
About $14.5M a year, or $954 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 51 salons, barbers and spas on map listings, it comes to $284K per business. It is estimated from the incomes of the 15,168 households in the Fremont area and national spending patterns by income.
How does the Fremont, NE area compare with the U.S. for salons, barbers and spas?
The Fremont area has 33.6 salons, barbers and spas per 10,000 households, 29% below the U.S. rate of 47.2. Spending per business is $284K, 33% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Fremont area would have about 68, against 51 on map listings. There is one business with payroll in the industry for every 843 households, against one for every 804 across the U.S. The official count fell 14.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Fremont, NE area growing?
Population estimates put the Fremont area at 38,057 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 15,168 households. The median household income in the Fremont area is $74,329 a year, 8% below the U.S. median of $80,734. That rose 37.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fremont area scores 58 for salons, barbers and spas (upper middle), #164 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fremont area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Fremont area
Screening a site or an acquisition in the Fremont area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fremont area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.