Beauty and personal care · County · Nebraska
Salons, barbers and spas in Madison County, NE
The salons, barbers and spas in Madison County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,458 of 2,385 scored counties
#17 of 26 scored counties in Nebraska
- Listings
- 56
- 12 chain locations (21%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $13.3M
- On personal care products and services · $919 a household
- Spending per listing
- $237K
- 12% above the U.S.
- Listings per 10k households
- 38.7
- 18% below the U.S.
- Population, 2025
- 36,106
- +1.6% since 2020
See the salons, barbers and spas around any address in Madison County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $919 per household (9% below the U.S. average), households in Madison County spend about $13.3M a year on personal care products and services. Spread across 56 salons, barbers and spas, that is $237K per business, 12% above the U.S. figure of $213K.
Madison County has 56 salons, barbers and spas on map listings as of September 2026. Chain locations make up 21% of them, against 15% across the U.S. Per 10,000 households, that is 38.7, 18% below the U.S. rate of 47.2.
In 2023, official counts showed 14 businesses with payroll in Madison County classed as personal care services. That is one for every 1,033 households, against one for every 804 across the U.S. Official counts also show 105 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $360K have gone to businesses classed as personal care services in Madison County.
Population estimates show Madison County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Madison County is 45 (lower middle), #1,458 of 2,385 scored counties and #17 of 26 scored counties in Nebraska.
How Madison County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.7 | 39.6 | 47.2 |
| Spending per listing | $237K | $253K | $213K |
| Households per official establishment | 1,033 | 868 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +14.1% |
| Population growth, 2020–2025 | +1.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $919 | $1,004 | $1,005 |
| Median household income | $63,128 | $76,475 | $80,734 |
| Groundwork market score | 45 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 14
- Employees, 2023
- 76
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 105Businesses with no payroll
- Map listings, September 2026
- 5612 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $360K
SBA-backed loans to businesses classed as personal care services in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 36,106+1.6% since 2020
- Households
- 14,462
- Median age
- 38.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 62
- Median household income
- $63,128+18.7% vs. 2015–2019, before inflation
- Average household income
- $87,535
- Median home value
- $208,500
- Jobs located here
- 21,019
- Daytime population
- 37,830Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Madison County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
| 17Madison County, NE | 45 | 56 | 38.7 | $237K | +1.6% | #1,458 of 2,385 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons39
- Barbershops
- Nail salons51
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Madison County, NE?
Map listings as of September 2026 show 56 salons, barbers and spas in Madison County. 12 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 14 businesses with payroll classed as personal care services in 2023. Another 105 one-person businesses have no payroll, by official counts.
How much do households in Madison County, NE spend on personal care products and services?
About $13.3M a year, or $919 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 56 salons, barbers and spas on map listings, it comes to $237K per business. It is estimated from the incomes of the 14,462 households in Madison County and national spending patterns by income.
How does Madison County, NE compare with the U.S. for salons, barbers and spas?
Madison County has 38.7 salons, barbers and spas per 10,000 households, 18% below the U.S. rate of 47.2. Spending per business is $237K, 12% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Madison County would have about 63, against 56 on map listings. There is one business with payroll in the industry for every 1,033 households, against one for every 804 across the U.S.
How fast is Madison County, NE growing?
Population estimates put Madison County at 36,106 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,462 households. The median household income in Madison County is $63,128 a year, 22% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 45 for salons, barbers and spas (lower middle), #1,458 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.