Beauty and personal care · County · Nebraska
Salons, barbers and spas in Lincoln County, NE
How Lincoln County, NE compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,173 of 2,385 scored counties
#13 of 26 scored counties in Nebraska
- Listings
- 53
- 11 chain locations (21%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $13.5M
- On personal care products and services · $907 a household
- Spending per listing
- $255K
- 20% above the U.S.
- Listings per 10k households
- 35.6
- 25% below the U.S.
- Population, 2025
- 33,303
- −3.6% since 2020
See the salons, barbers and spas around any address in Lincoln County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $907 per household (10% below the U.S. average), households in Lincoln County spend about $13.5M a year on personal care products and services. That is about $255K of household spending for each business on map listings, 20% above the U.S. figure of $213K.
Lincoln County has 53 salons, barbers and spas on map listings as of September 2026. Chain locations make up 21% of them, against 15% across the U.S. That is 35.6 per 10,000 households, 25% below the U.S. rate of 47.2.
Official counts show 7 businesses with payroll classed as personal care services in Lincoln County in 2023. That is one for every 2,127 households, against one for every 804 across the U.S. Official counts also show 140 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $313K have gone to businesses classed as personal care services in Lincoln County.
Between 2020 and 2025, the population of Lincoln County declined 3.6%, against +3.1% for the U.S. For salons, barbers and spas, Lincoln County has a Groundwork market score of 50 (upper middle): #1,173 of 2,385 scored counties and #13 of 26 scored counties in Nebraska.
How Lincoln County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.6 | 39.6 | 47.2 |
| Spending per listing | $255K | $253K | $213K |
| Households per official establishment | 2,127 | 868 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +14.1% |
| Population growth, 2020–2025 | −3.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $907 | $1,004 | $1,005 |
| Median household income | $65,148 | $76,475 | $80,734 |
| Groundwork market score | 50 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 7
- Employees, 2023
- 24
- Annual payroll, 2023
- $726K
- One-person businesses, 2023
- 140Businesses with no payroll
- Map listings, September 2026
- 5311 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $313K
SBA-backed loans to businesses classed as personal care services in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 33,303−3.6% since 2020
- Households
- 14,890
- Median age
- 42.6
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 2,564 sq. mi.
- People per square mile
- 13
- Median household income
- $65,148+9.0% vs. 2015–2019, before inflation
- Average household income
- $79,130
- Median home value
- $189,500
- Jobs located here
- 14,473
- Daytime population
- 33,764Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Lincoln County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
| 13Lincoln County, NE | 50 | 53 | 35.6 | $255K | −3.6% | #1,173 of 2,385 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons40
- Barbershops43
- Nail salons41
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Lincoln County, NE?
Map listings as of September 2026 show 53 salons, barbers and spas in Lincoln County. 11 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Another 140 one-person businesses have no payroll, by official counts.
How much do households in Lincoln County, NE spend on personal care products and services?
About $13.5M a year, or $907 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 53 salons, barbers and spas on map listings, it comes to $255K per business. It is estimated from the incomes of the 14,890 households in Lincoln County and national spending patterns by income.
How does Lincoln County, NE compare with the U.S. for salons, barbers and spas?
Lincoln County has 35.6 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $255K, 20% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Lincoln County would have about 64, against 53 on map listings. There is one business with payroll in the industry for every 2,127 households, against one for every 804 across the U.S.
How fast is Lincoln County, NE growing?
Population estimates put Lincoln County at 33,303 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 14,890 households. The median household income in Lincoln County is $65,148 a year, 19% below the U.S. median of $80,734. That rose 9.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 50 for salons, barbers and spas (upper middle), #1,173 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.