Beauty and personal care · County · Nebraska
Salons, barbers and spas in Custer County, NE
How Custer County, NE compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #603 of 2,385 scored counties
#8 of 26 scored counties in Nebraska
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.2M
- On personal care products and services · $925 a household
- Spending per listing
- $320K
- 51% above the U.S.
- Listings per 10k households
- 28.9
- 39% below the U.S.
- Population, 2025
- 10,500
- 0.0% since 2020
See the salons, barbers and spas around any address in Custer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Custer County spend about $4.2M a year on personal care products and services, or $925 per household, 8% below the U.S. average. Spread across 13 salons, barbers and spas, that is $320K per business, 51% above the U.S. figure of $213K.
There are 13 salons, barbers and spas on map listings in Custer County as of September 2026. None of them are chain locations, against 15% across the U.S. Per 10,000 households, that is 28.9, 39% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Custer County, since they leave out counts under 3. Official counts list 39 one-person businesses without payroll.
Between 2020 and 2025, the population of Custer County held about level, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Custer County is 61 (upper middle), #603 of 2,385 scored counties and #8 of 26 scored counties in Nebraska.
How Custer County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Custer County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.9 | 39.6 | 47.2 |
| Spending per listing | $320K | $253K | $213K |
| Households per official establishment | n/a | 868 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +14.1% |
| Population growth, 2020–2025 | 0.0% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $925 | $1,004 | $1,005 |
| Median household income | $67,906 | $76,475 | $80,734 |
| Groundwork market score | 61 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 39Businesses with no payroll
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Custer County
- Population, 2025 estimate
- 10,5000.0% since 2020
- Households
- 4,502
- Median age
- 43.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.4
- Land area
- 2,576 sq. mi.
- People per square mile
- 4
- Median household income
- $67,906+30.1% vs. 2015–2019, before inflation
- Average household income
- $85,495
- Median home value
- $157,800
- Jobs located here
- 4,714
- Daytime population
- 9,965Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Custer County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons51
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Custer County, NE?
As of September 2026, map listings count 13 salons, barbers and spas in Custer County. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Custer County: counts under 3 are left out. Official counts also show 39 one-person businesses without payroll.
How much do households in Custer County, NE spend on personal care products and services?
About $4.2M a year, or $925 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 13 salons, barbers and spas on map listings, it comes to $320K per business. It is estimated from the incomes of the 4,502 households in Custer County and national spending patterns by income.
How does Custer County, NE compare with the U.S. for salons, barbers and spas?
Custer County has 28.9 salons, barbers and spas per 10,000 households, 39% below the U.S. rate of 47.2. Spending per business is $320K, 51% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Custer County would have about 20, against 13 on map listings.
How fast is Custer County, NE growing?
Population estimates put Custer County at 10,500 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 4,502 households. The median household income in Custer County is $67,906 a year, 16% below the U.S. median of $80,734. That rose 30.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 61 for salons, barbers and spas (upper middle), #603 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.