Beauty and personal care · Small-town market · Nebraska
Salons, barbers and spas in the Scottsbluff, NE area
How the Scottsbluff, NE area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #422 of 538 scored small-town markets
#9 of 9 scored small-town markets based in Nebraska
- Listings
- 78
- 16 chain locations (21%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $13.8M
- On personal care products and services · $895 a household
- Spending per listing
- $177K
- 17% below the U.S.
- Listings per 10k households
- 50.7
- 7% above the U.S.
- Population, 2025
- 36,272
- −1.2% since 2020
See the salons, barbers and spas around any address in the Scottsbluff area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Scottsbluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Scottsbluff area is 37 (lower middle), #422 of 538 scored small-town markets and #9 of 9 scored small-town markets based in Nebraska. That puts it in the bottom quarter of small-town markets.
At $895 per household (11% below the U.S. average), households in the Scottsbluff area spend about $13.8M a year on personal care products and services. That works out to $177K per business, 17% below the U.S. figure of $213K.
There are 78 salons, barbers and spas on map listings in the Scottsbluff area as of September 2026. Chain locations make up 21% of them, against 15% across the U.S. That is 50.7 per 10,000 households, 7% above the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Scottsbluff area was 8 in 2023. That is one for every 1,923 households, against one for every 804 across the U.S. Population estimates show the Scottsbluff area declined 1.2% from 2020 to 2025, against +3.1% for the U.S.
How the Scottsbluff area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Scottsbluff area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.7 | 39.6 | 47.2 |
| Spending per listing | $177K | $253K | $213K |
| Households per official establishment | 1,923 | 868 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +14.1% |
| Population growth, 2020–2025 | −1.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $895 | $1,004 | $1,005 |
| Median household income | $63,838 | $76,475 | $80,734 |
| Groundwork market score | 37 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 23
- Annual payroll, 2023
- $510K
- One-person businesses, 2023
- 144Businesses with no payroll
- Map listings, September 2026
- 7816 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Scottsbluff area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Scottsbluff area
- Population, 2025 estimate
- 36,272−1.2% since 2020
- Households
- 15,383
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,486 sq. mi.
- People per square mile
- 25
- Median household income
- $63,838
- Average household income
- $83,146
- Median home value
- $168,800
- Jobs located here
- 16,456
- Daytime population
- 36,402Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Scottsbluff area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Scottsbluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with the Scottsbluff area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 71 | 53 | 30.5 | $316K | +3.8% | #47 of 538 |
| 2Beatrice, NE | 64 | 33 | 35.4 | $260K | +0.2% | #100 of 538 |
| 3Hastings, NE | 61 | 56 | 32.8 | $288K | −0.2% | #131 of 538 |
| 4Norfolk, NE | 61 | 64 | 32.6 | $285K | +1.1% | #133 of 538 |
| 5Lexington, NE | 60 | 35 | 35.1 | $272K | +1.1% | #149 of 538 |
| 6Fremont, NE | 58 | 51 | 33.6 | $284K | +2.6% | #164 of 538 |
| 7North Platte, NE | 54 | 53 | 34.9 | $260K | −3.6% | #221 of 538 |
| 8Kearney, NE | 46 | 104 | 45.6 | $215K | +1.9% | #324 of 538 |
| 9Scottsbluff, NE | 37 | 78 | 50.7 | $177K | −1.2% | #422 of 538 |
Other business types in the Scottsbluff area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons37
- Barbershops
- Nail salons37
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Scottsbluff, NE area?
As of September 2026, map listings count 78 salons, barbers and spas in the Scottsbluff area. 16 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Another 144 one-person businesses have no payroll, by official counts.
How much do households in the Scottsbluff, NE area spend on personal care products and services?
About $13.8M a year, or $895 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 78 salons, barbers and spas on map listings, it comes to $177K per business. It is estimated from the incomes of the 15,383 households in the Scottsbluff area and national spending patterns by income.
How does the Scottsbluff, NE area compare with the U.S. for salons, barbers and spas?
The Scottsbluff area has 50.7 salons, barbers and spas per 10,000 households, 7% above the U.S. rate of 47.2. Spending per business is $177K, 17% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Scottsbluff area would have about 65, against 78 on map listings. There is one business with payroll in the industry for every 1,923 households, against one for every 804 across the U.S.
How fast is the Scottsbluff, NE area growing?
Population estimates put the Scottsbluff area at 36,272 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 15,383 households. The median household income in the Scottsbluff area is $63,838 a year, 21% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Scottsbluff area scores 37 for salons, barbers and spas (lower middle), #422 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Scottsbluff area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Scottsbluff area
Screening a site or an acquisition in the Scottsbluff area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Scottsbluff area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.