State profile · 56 business types

Nebraska market data

How Nebraska compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 2,018,006; +2.8% since 2020
Households: 797,847
Median household income: $76,475; +24.5% vs. 2015–2019, before inflation
Median home value: $238,600
Jobs located here: 998,142

A site report maps the competitors on map listings around any address in Nebraska by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Nebraska has an estimated 2,018,006 people and 797,847 households. Population estimates show Nebraska grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Nebraska is $76,475, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.

Relative to the U.S., household spending in Nebraska runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (73).

By the Groundwork market score, Nebraska’s highest ranks among the 50 states and DC are for property management companies (#4), oil change and quick-lube shops (#5) and nail salons (#5).

Against the U.S., map listings per household run highest for roofing and gutter companies (64% above the U.S. rate) and lowest for mortgage brokers and lenders (44% below the U.S. rate).

All 56 business types in Nebraska

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Nebraska: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	8,419	105.5	96	$374K	3,488	55	#23 of 51
Sit-down restaurants	4,133	51.8	85	$762K	1,438	66	#9 of 51
Fast food and sandwich shops	1,157	14.5	109	$2.7M	1,517	48	#27 of 51
Pizza	727	9.1	114	$4.3M	1,517	49	#28 of 51
Coffee shops and cafes	1,029	12.9	117	$3.1M	498	42	#33 of 51
Bakeries and dessert shops	632	7.9	81	$5M	539	59	#15 of 51
Groceries and convenience
Grocery and convenience stores	1,552	19.5	104	$3.1M	480	52	#23 of 51
Grocery stores	583	7.3	107	$8.3M	422	36	#38 of 51
Convenience stores	616	7.7	96	$7.9M	58	63	#12 of 51
Auto
Auto repair and car care	3,252	40.8	114	$281K	1,605	48	#27 of 51
Auto repair shops	1,849	23.2	108	$495K	1,195	54	#25 of 51
Collision repair and body shops	325	4.1	132	$2.8M	342	36	#42 of 51
Car washes and detailing	357	4.5	118	$2.6M	167	49	#26 of 51
Tire shops	353	4.4	116	$2.6M	166	48	#27 of 51
Oil change and quick lube	39	0.5	71	$23.5M	52	74	#5 of 50
Gas stations	936	11.7	107	$2.5M	972	49	#25 of 51
Insurance agencies	1,626	20.4	131	$859K	1,545	22	#47 of 51
Beauty and personal care
Salons, barbers and spas	3,163	39.6	84	$253K	919	61	#9 of 51
Hair salons	1,742	21.8	93	$460K	596	46	#30 of 51
Barbershops	271	3.4	64	$3M	35	68	#6 of 51
Nail salons	353	4.4	73	$2.3M	52	70	#5 of 51
Spas and skin care	732	9.2	80	$1.1M	214	54	#19 of 51
Fitness and classes
Gyms, studios and classes	1,110	13.9	93	$661K	557	45	#32 of 51
Gyms	647	8.1	107	$1.1M	304	36	#48 of 51
Yoga, Pilates and fitness studios	124	1.6	67	$5.9M	304	57	#17 of 51
Martial arts and dance studios	339	4.2	86	$2.2M	253	49	#28 of 51
Health care
Doctors, dentists and clinics	5,801	72.7	86	$197K	2,701	73	#7 of 51
Dentists and orthodontists	889	11.1	85	$1.3M	744	69	#9 of 51
Primary care and pediatrics	514	6.4	89	$2.2M	855	75	#7 of 51
Urgent care and walk-in clinics	30	0.4	80	$38.1M	62	66	#11 of 50
Chiropractors	635	8.0	148	$1.8M	446	35	#42 of 51
Physical therapy	457	5.7	106	$2.5M	394	58	#19 of 51
Optometrists and eye care	323	4.0	98	$3.5M	200	57	#16 of 51
Pets
Pet businesses	942	11.8	113	$727K	506	36	#40 of 51
Veterinarians	339	4.2	127	$2M	311	30	#42 of 51
Pet grooming and boarding	283	3.5	97	$2.4M	148	55	#22 of 51
Pet stores	161	2.0	100	$4.3M	47	57	#20 of 51
Child care
Child care and preschools	594	7.4	128	$566K	739	20	#50 of 51
Clothing and laundry
Clothing, shoes and laundry	1,695	21.2	91	$941K	700	54	#24 of 51
Clothing and shoe stores	1,272	15.9	98	$1.3M	604	49	#26 of 51
Laundromats	107	1.3	81	$14.9M	45	60	#16 of 51
Dry cleaners	81	1.0	77	$19.7M	51	63	#13 of 51
Home services
Home repair trades	1,267	15.9	128	$1.7M	1,772	24	#49 of 51
HVAC and plumbing	507	6.4	102	$4.3M	837	36	#41 of 51
Electricians	288	3.6	144	$7.6M	668	28	#46 of 51
Roofing and gutters	472	5.9	164	$4.7M	267	19	#51 of 51
Lawn, cleaning and pest control	753	9.4	112	$1.3M	1,607	25	#50 of 51
Landscaping and lawn care	492	6.2	129	$2M	939	26	#46 of 51
House cleaning	172	2.2	100	$5.8M	575	30	#46 of 51
Pest control	89	1.1	79	$11.2M	93	45	#30 of 51
Real estate
Real estate	2,159	27.1	70	121 (index)	1,693	52	#24 of 51
Real estate agents and brokers	1,794	22.5	74	116 (index)	1,131	46	#31 of 51
Property management	136	1.7	57	150 (index)	284	69	#4 of 51
Mortgage brokers and lenders	191	2.4	56	152 (index)	66	69	#7 of 51
Home inspectors	38	0.5	83	113 (index)	29	62	#10 of 50
Funeral services
Funeral homes	214	2.7	129	$501K	150	26	#44 of 51

Markets in Nebraska

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Nebraska growing?

Population estimates put Nebraska at 2,018,006 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 797,847 households. Median household income rose 24.5% from the 2015–2019 survey, before inflation.

How much do households in Nebraska spend?

Households in Nebraska spend about $11.3B a year on rent and homeowner costs, $4.9B on groceries and $3.1B on food away from home. Set against the U.S., households in Nebraska spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (73).

Which business types rank highest in Nebraska?

Among the 50 states and DC, Nebraska ranks highest for property management companies (#4), oil change and quick-lube shops (#5) and nail salons (#5) by the Groundwork market score.

How does Nebraska compare with the U.S.?

The median household income in Nebraska is $76,475 a year, 5% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $238,600, against $332,700 for the U.S. For its number of households, Nebraska has the most map listings, relative to the U.S., for roofing and gutter companies (64% above the U.S. rate) and the fewest for mortgage brokers and lenders (44% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Nebraska. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.