Beauty and personal care · County · Nebraska
Salons, barbers and spas in Thurston County, NE
The salons, barbers and spas in Thurston County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.8M
- On personal care products and services · $920 a household
- Spending per listing
- $305K
- 43% above the U.S.
- Listings per 10k households
- 30.2
- 36% below the U.S.
- Population, 2025
- 6,752
- −0.1% since 2020
See the salons, barbers and spas around any address in Thurston County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Thurston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Thurston County comes to about $1.8M a year: $920 per household, 8% below the U.S. average. Spread across 6 salons, barbers and spas, that is $305K per business, 43% above the U.S. figure of $213K.
Thurston County has 6 salons, barbers and spas on map listings as of September 2026. None of them are chain locations, against 15% across the U.S. That is 30.2 per 10,000 households, 36% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Thurston County, since they leave out counts under 3. Official counts list 11 one-person businesses without payroll.
Population estimates put the population change in Thurston County from 2020 to 2025 at −0.1%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Thurston County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Thurston County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.2 | 39.6 | 47.2 |
| Spending per listing | $305K | $253K | $213K |
| Households per official establishment | n/a | 868 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +14.1% |
| Population growth, 2020–2025 | −0.1% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $920 | $1,004 | $1,005 |
| Median household income | $69,177 | $76,475 | $80,734 |
| Groundwork market score | Not scored | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Thurston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Thurston County
- Population, 2025 estimate
- 6,752−0.1% since 2020
- Households
- 1,990
- Median age
- 29.8
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 394 sq. mi.
- People per square mile
- 17
- Median household income
- $69,177
- Average household income
- $86,211
- Median home value
- $114,600
- Jobs located here
- 3,411
- Daytime population
- 7,393Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Thurston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Thurston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Thurston County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
| Thurston County, NE | Not scored | 6 | 30.2 | $305K | −0.1% |
Other business types in Thurston County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Thurston County, NE?
Map listings as of September 2026 show 6 salons, barbers and spas in Thurston County. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Thurston County: counts under 3 are left out. Official counts also show 11 one-person businesses without payroll.
How much do households in Thurston County, NE spend on personal care products and services?
About $1.8M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 6 salons, barbers and spas on map listings, it comes to $305K per business. It is estimated from the incomes of the 1,990 households in Thurston County and national spending patterns by income.
How does Thurston County, NE compare with the U.S. for salons, barbers and spas?
Thurston County has 30.2 salons, barbers and spas per 10,000 households, 36% below the U.S. rate of 47.2. Spending per business is $305K, 43% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Thurston County would have about 9, against 6 on map listings.
How fast is Thurston County, NE growing?
Population estimates put Thurston County at 6,752 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 1,990 households. The median household income in Thurston County is $69,177 a year, 14% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Thurston County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Thurston County
Screening a site or an acquisition in Thurston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Thurston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.