Beauty and personal care · Metro area · Iowa
Salons, barbers and spas in the Sioux City, IA-NE-SD metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Sioux City, IA-NE-SD metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #134 of 387 scored metro areas
#6 of 8 scored metro areas based in Iowa
- Listings
- 237
- 52 chain locations (22%)
- Official establishments
- 43
- +13.9% since 2019
- Household spending a year
- $53.9M
- On personal care products and services · $972 a household
- Spending per listing
- $228K
- 7% above the U.S.
- Listings per 10k households
- 42.7
- 10% below the U.S.
- Population, 2025
- 145,738
- +1.0% since 2020
See the salons, barbers and spas around any address in the Sioux City metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sioux City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $972 per household (3% below the U.S. average), households in the Sioux City metro area spend about $53.9M a year on personal care products and services. That is about $228K of household spending for each business on map listings, 7% above the U.S. figure of $213K.
There are 237 salons, barbers and spas on map listings in the Sioux City metro area as of September 2026. 52 of them (22%) are chain locations, against 15% across the U.S. That is 42.7 per 10,000 households, 10% below the U.S. rate of 47.2.
Official counts show 43 businesses with payroll classed as personal care services in the Sioux City metro area in 2023, up 13.9% from 2019. That is one for every 1,290 households, against one for every 804 across the U.S. Another 526 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $216K has gone to businesses classed as personal care services in the Sioux City metro area.
Population estimates put the population change in the Sioux City metro area from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). For salons, barbers and spas, the Sioux City metro area has a Groundwork market score of 56 (upper middle): #134 of 387 scored metro areas and #6 of 8 scored metro areas based in Iowa.
How the Sioux City metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sioux City metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.7 | 40.0 | 47.2 |
| Spending per listing | $228K | $248K | $213K |
| Households per official establishment | 1,290 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | +13.9% | +5.2% | +14.1% |
| Population growth, 2020–2025 | +1.0% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $972 | $990 | $1,005 |
| Median household income | $75,192 | $75,059 | $80,734 |
| Groundwork market score | 56 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43+13.9% over the period
- Employees, 2023
- 211
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- 526Businesses with no payroll
- Map listings, September 2026
- 23752 chain locations
- Listings at the U.S. rate for this spending
- 254The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $216K
SBA-backed loans to businesses classed as personal care services in the Sioux City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sioux City metro area
- Population, 2025 estimate
- 145,738+1.0% since 2020
- Households
- 55,468
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,599 sq. mi.
- People per square mile
- 90
- Median household income
- $75,192
- Average household income
- $95,336
- Median home value
- $193,100
- Jobs located here
- 75,324
- Daytime population
- 149,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sioux City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Sioux City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for salons, barbers and spas, numbered among those based in Iowa (a market based in another state is listed without a number), with the Sioux City metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ames, IA | 69 | 147 | 29.5 | $334K | +2.2% | #27 of 387 |
| Omaha, NE-IA | 67 | 1,566 | 40.2 | $265K | +4.2% | #42 of 387 |
| 2Iowa City, IA | 64 | 297 | 41.1 | $246K | +4.1% | #56 of 387 |
| 3Cedar Rapids, IA | 61 | 479 | 42.0 | $241K | +1.0% | #78 of 387 |
| 4Waterloo-Cedar Falls, IA | 60 | 274 | 39.5 | $242K | +0.5% | #84 of 387 |
| 5Des Moines-West Des Moines, IA | 60 | 1,327 | 45.0 | $238K | +6.7% | #87 of 387 |
| 6Sioux City, IA-NE-SD | 56 | 237 | 42.7 | $228K | +1.0% | #134 of 387 |
| 7Davenport-Moline-Rock Island, IA-IL | 51 | 699 | 43.2 | $226K | −0.9% | #182 of 387 |
| 8Dubuque, IA | 46 | 182 | 44.4 | $225K | +0.1% | #236 of 387 |
Other business types in the Sioux City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons57
- Barbershops56
- Nail salons41
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Sioux City, IA-NE-SD metro area?
As of September 2026, map listings count 237 salons, barbers and spas in the Sioux City metro area. 52 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 43 businesses with payroll classed as personal care services in 2023, up 13.9% from 2019. Official counts list 526 one-person businesses without payroll.
How much do households in the Sioux City, IA-NE-SD metro area spend on personal care products and services?
About $53.9M a year, or $972 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 237 salons, barbers and spas on map listings, it comes to $228K per business. It is estimated from the incomes of the 55,468 households in the Sioux City metro area and national spending patterns by income.
How does the Sioux City, IA-NE-SD metro area compare with the U.S. for salons, barbers and spas?
The Sioux City metro area has 42.7 salons, barbers and spas per 10,000 households, 10% below the U.S. rate of 47.2. Spending per business is $228K, 7% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Sioux City metro area would have about 254, against 237 on map listings. There is one business with payroll in the industry for every 1,290 households, against one for every 804 across the U.S. The official count rose 13.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Sioux City, IA-NE-SD metro area growing?
Population estimates put the Sioux City metro area at 145,738 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 55,468 households. The median household income in the Sioux City metro area is $75,192 a year, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sioux City metro area scores 56 for salons, barbers and spas (upper middle), #134 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sioux City metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Sioux City metro area
Screening a site or an acquisition in the Sioux City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sioux City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.