Beauty and personal care · County · Nebraska
Salons, barbers and spas in Adams County, NE
How Adams County, NE compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,226 of 2,385 scored counties
#14 of 26 scored counties in Nebraska
- Listings
- 51
- 16 chain locations (31%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $12.3M
- On personal care products and services · $943 a household
- Spending per listing
- $242K
- 14% above the U.S.
- Listings per 10k households
- 39.0
- 17% below the U.S.
- Population, 2025
- 31,071
- −0.3% since 2020
See the salons, barbers and spas around any address in Adams County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Adams County spend about $12.3M a year on personal care products and services, or $943 per household, 6% below the U.S. average. That works out to $242K per business, 14% above the U.S. figure of $213K.
There are 51 salons, barbers and spas on map listings in Adams County as of September 2026. 16 of them (31%) are chain locations, against 15% across the U.S. That comes to 39.0 for every 10,000 households, 17% below the U.S. rate of 47.2.
Official counts show 9 businesses with payroll classed as personal care services in Adams County in 2023. That is one for every 1,453 households, against one for every 804 across the U.S. Official counts also show 159 one-person businesses without payroll.
Between 2020 and 2025, the population of Adams County declined 0.3%, against +3.1% for the U.S. For salons, barbers and spas, Adams County has a Groundwork market score of 49 (lower middle): #1,226 of 2,385 scored counties and #14 of 26 scored counties in Nebraska.
How Adams County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Adams County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.0 | 39.6 | 47.2 |
| Spending per listing | $242K | $253K | $213K |
| Households per official establishment | 1,453 | 868 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +14.1% |
| Population growth, 2020–2025 | −0.3% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $943 | $1,004 | $1,005 |
| Median household income | $68,365 | $76,475 | $80,734 |
| Groundwork market score | 49 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 9
- Employees, 2023
- 23
- Annual payroll, 2023
- $911K
- One-person businesses, 2023
- 159Businesses with no payroll
- Map listings, September 2026
- 5116 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Adams County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Adams County
- Population, 2025 estimate
- 31,071−0.3% since 2020
- Households
- 13,076
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 563 sq. mi.
- People per square mile
- 55
- Median household income
- $68,365+28.9% vs. 2015–2019, before inflation
- Average household income
- $90,971
- Median home value
- $193,100
- Jobs located here
- 15,478
- Daytime population
- 31,533Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Adams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Adams County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
| 14Adams County, NE | 49 | 51 | 39.0 | $242K | −0.3% | #1,226 of 2,385 |
Other business types in Adams County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons40
- Barbershops54
- Nail salons58
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Adams County, NE?
As of September 2026, map listings count 51 salons, barbers and spas in Adams County. 16 of them (31%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Another 159 one-person businesses have no payroll, by official counts.
How much do households in Adams County, NE spend on personal care products and services?
About $12.3M a year, or $943 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 51 salons, barbers and spas on map listings, it comes to $242K per business. It is estimated from the incomes of the 13,076 households in Adams County and national spending patterns by income.
How does Adams County, NE compare with the U.S. for salons, barbers and spas?
Adams County has 39.0 salons, barbers and spas per 10,000 households, 17% below the U.S. rate of 47.2. Spending per business is $242K, 14% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Adams County would have about 58, against 51 on map listings. There is one business with payroll in the industry for every 1,453 households, against one for every 804 across the U.S.
How fast is Adams County, NE growing?
Population estimates put Adams County at 31,071 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 13,076 households. The median household income in Adams County is $68,365 a year, 15% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Adams County scores 49 for salons, barbers and spas (lower middle), #1,226 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Adams County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Adams County
Screening a site or an acquisition in Adams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.