Beauty and personal care · Small-town market · Nebraska
Salons, barbers and spas in the Kearney, NE area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Kearney, NE area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #324 of 538 scored small-town markets
#8 of 9 scored small-town markets based in Nebraska
- Listings
- 104
- 22 chain locations (21%)
- Official establishments
- 29
- +16.7% since 2019
- Household spending a year
- $22.4M
- On personal care products and services · $982 a household
- Spending per listing
- $215K
- In line with the U.S.
- Listings per 10k households
- 45.6
- 3% below the U.S.
- Population, 2025
- 57,962
- +1.9% since 2020
See the salons, barbers and spas around any address in the Kearney area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kearney area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Kearney area comes to about $22.4M a year: $982 per household, 2% below the U.S. average. Spread across 104 salons, barbers and spas, that is $215K per business, in line with the U.S. figure of $213K.
The Kearney area has 104 salons, barbers and spas on map listings as of September 2026. Of those, 22 are chain locations, or 21%, against 15% across the U.S. That is 45.6 per 10,000 households, 3% below the U.S. rate of 47.2.
In 2023, official counts showed 29 businesses with payroll in the Kearney area classed as personal care services, up 16.7% from 2019. That is one for every 786 households, against one for every 804 across the U.S. Official counts list 258 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $344K have gone to businesses classed as personal care services in the Kearney area.
Population estimates show the Kearney area grew 1.9% from 2020 to 2025, slower than the U.S. (+3.1%). The Kearney area scores 46 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #324 of 538 scored small-town markets and #8 of 9 scored small-town markets based in Nebraska.
How the Kearney area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kearney area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.6 | 39.6 | 47.2 |
| Spending per listing | $215K | $253K | $213K |
| Households per official establishment | 786 | 868 | 804 |
| Official establishment growth, 2019–2023 | +16.7% | +3.8% | +14.1% |
| Population growth, 2020–2025 | +1.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $982 | $1,004 | $1,005 |
| Median household income | $76,109 | $76,475 | $80,734 |
| Groundwork market score | 46 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29+16.7% over the period
- Employees, 2023
- 129
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- 258Businesses with no payroll
- Map listings, September 2026
- 10422 chain locations
- Listings at the U.S. rate for this spending
- 105The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $344K
SBA-backed loans to businesses classed as personal care services in the Kearney area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kearney area
- Population, 2025 estimate
- 57,962+1.9% since 2020
- Households
- 22,798
- Median age
- 36.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,484 sq. mi.
- People per square mile
- 39
- Median household income
- $76,109+27.9% vs. 2015–2019, before inflation
- Average household income
- $96,670
- Median home value
- $242,600
- Jobs located here
- 29,261
- Daytime population
- 59,015Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kearney area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Kearney area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with the Kearney area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 71 | 53 | 30.5 | $316K | +3.8% | #47 of 538 |
| 2Beatrice, NE | 64 | 33 | 35.4 | $260K | +0.2% | #100 of 538 |
| 3Hastings, NE | 61 | 56 | 32.8 | $288K | −0.2% | #131 of 538 |
| 4Norfolk, NE | 61 | 64 | 32.6 | $285K | +1.1% | #133 of 538 |
| 5Lexington, NE | 60 | 35 | 35.1 | $272K | +1.1% | #149 of 538 |
| 6Fremont, NE | 58 | 51 | 33.6 | $284K | +2.6% | #164 of 538 |
| 7North Platte, NE | 54 | 53 | 34.9 | $260K | −3.6% | #221 of 538 |
| 8Kearney, NE | 46 | 104 | 45.6 | $215K | +1.9% | #324 of 538 |
| 9Scottsbluff, NE | 37 | 78 | 50.7 | $177K | −1.2% | #422 of 538 |
Other business types in the Kearney area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons40
- Barbershops83
- Nail salons70
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Kearney, NE area?
Map listings as of September 2026 show 104 salons, barbers and spas in the Kearney area. 22 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 29 businesses with payroll classed as personal care services in 2023, up 16.7% from 2019. Official counts also show 258 one-person businesses without payroll.
How much do households in the Kearney, NE area spend on personal care products and services?
About $22.4M a year, or $982 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 104 salons, barbers and spas on map listings, it comes to $215K per business. It is estimated from the incomes of the 22,798 households in the Kearney area and national spending patterns by income.
How does the Kearney, NE area compare with the U.S. for salons, barbers and spas?
The Kearney area has 45.6 salons, barbers and spas per 10,000 households, 3% below the U.S. rate of 47.2. Spending per business is $215K, in line with the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Kearney area would have about 105, against 104 on map listings. There is one business with payroll in the industry for every 786 households, against one for every 804 across the U.S. The official count rose 16.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Kearney, NE area growing?
Population estimates put the Kearney area at 57,962 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 22,798 households. The median household income in the Kearney area is $76,109 a year, 6% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kearney area scores 46 for salons, barbers and spas (lower middle), #324 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kearney area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Kearney area
Screening a site or an acquisition in the Kearney area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kearney area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.