Groundwork

Beauty and personal care · County · Nebraska

Salons, barbers and spas in Richardson County, NE

How Richardson County, NE compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
15
2 chain locations (13%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$3.2M
On personal care products and services · $899 a household
Spending per listing
$213K
In line with the U.S.
Listings per 10k households
42.2
11% below the U.S.
Population, 2025
7,530
−4.2% since 2020

See the salons, barbers and spas around any address in Richardson County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richardson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 15 salons, barbers and spas in Richardson County. Chain locations make up 13% of them, against 15% across the U.S. That is 42.2 per 10,000 households, 11% below the U.S. rate of 47.2.

At $899 per household (11% below the U.S. average), households in Richardson County spend about $3.2M a year on personal care products and services. Spread across 15 salons, barbers and spas, that is $213K per business, in line with the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Richardson County was 5 in 2023. That is one for every 711 households, against one for every 804 across the U.S. Official counts also show 26 one-person businesses without payroll.

Population estimates put the population change in Richardson County from 2020 to 2025 at −4.2%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Richardson County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Richardson County, NE compared with Nebraska and the U.S.
MeasureRichardson CountyNebraskaU.S.
Listings per 10k households42.239.647.2
Spending per listing$213K$253K$213K
Households per official establishment711868804
Official establishment growth, 2019–2023n/a+3.8%+14.1%
Population growth, 2020–2025−4.2%+2.8%+3.1%
Spending per household on personal care products and services$899$1,004$1,005
Median household income$60,108$76,475$80,734
Groundwork market scoreNot scored61

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 5
Employees, 2023
7
Annual payroll, 2023
$230K
One-person businesses, 2023
26Businesses with no payroll
Map listings, September 2026
152 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Richardson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Richardson County

Population, 2025 estimate
7,530−4.2% since 2020
Households
3,554
Median age
45.4
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
552 sq. mi.
People per square mile
14
Median household income
$60,108
Average household income
$82,919
Median home value
$100,300
Jobs located here
2,279
Daytime population
6,337Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Richardson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Richardson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Richardson County marked.

Top counties in Nebraska

Counties in Nebraska ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Saunders County, NE892224.7$437K+6.0%#17 of 2,385
2Colfax County, NE82924.3$415K+3.6%#55 of 2,385
3Cass County, NE782119.4$567K+3.9%#100 of 2,385
4Seward County, NE761725.0$407K+2.3%#136 of 2,385
5Sarpy County, NE7623031.0$373K+9.0%#142 of 2,385
6Washington County, NE632124.9$443K+1.8%#517 of 2,385
7Platte County, NE624432.2$296K+3.9%#570 of 2,385
8Custer County, NE611328.9$320K0.0%#603 of 2,385
9Otoe County, NE592132.9$306K+3.9%#688 of 2,385
10Gage County, NE583335.4$260K+0.2%#756 of 2,385
Richardson County, NENot scored1542.2$213K−4.2%

Other business types in Richardson County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Richardson County, NE?

Richardson County has 15 salons, barbers and spas on map listings as of September 2026. 2 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Another 26 one-person businesses have no payroll, by official counts.

How much do households in Richardson County, NE spend on personal care products and services?

About $3.2M a year, or $899 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 15 salons, barbers and spas on map listings, it comes to $213K per business. It is estimated from the incomes of the 3,554 households in Richardson County and national spending patterns by income.

How does Richardson County, NE compare with the U.S. for salons, barbers and spas?

Richardson County has 42.2 salons, barbers and spas per 10,000 households, 11% below the U.S. rate of 47.2. Spending per business is $213K, in line with the U.S. figure of $213K. The count on map listings matches the U.S. ratio of salons, barbers and spas to household spending. There is one business with payroll in the industry for every 711 households, against one for every 804 across the U.S.

How fast is Richardson County, NE growing?

Population estimates put Richardson County at 7,530 people in 2025, down 4.2% since 2020, against +3.1% for the U.S. It has 3,554 households. Median household income in Richardson County is $60,108, 26% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Richardson County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Richardson County

Screening a site or an acquisition in Richardson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Richardson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.