Beauty and personal care · County · Nebraska
Salons, barbers and spas in Dodge County, NE
Competitor counts, household spending and official business counts for salons, barbers and spas in Dodge County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #977 of 2,385 scored counties
#11 of 26 scored counties in Nebraska
- Listings
- 51
- 14 chain locations (27%)
- Official establishments
- 18
- −14.3% since 2019
- Household spending a year
- $14.5M
- On personal care products and services · $954 a household
- Spending per listing
- $284K
- 33% above the U.S.
- Listings per 10k households
- 33.6
- 29% below the U.S.
- Population, 2025
- 38,057
- +2.6% since 2020
See the salons, barbers and spas around any address in Dodge County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 51 salons, barbers and spas in Dodge County. 14 of them (27%) are chain locations, against 15% across the U.S. That is 33.6 per 10,000 households, 29% below the U.S. rate of 47.2.
Household spending on personal care products and services in Dodge County comes to about $14.5M a year: $954 per household, 5% below the U.S. average. That works out to $284K per business, 33% above the U.S. figure of $213K.
Official counts show 18 businesses with payroll classed as personal care services in Dodge County in 2023, down 14.3% from 2019. That is one for every 843 households, against one for every 804 across the U.S. Another 83 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Dodge County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). For salons, barbers and spas, Dodge County has a Groundwork market score of 53 (upper middle): #977 of 2,385 scored counties and #11 of 26 scored counties in Nebraska.
How Dodge County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dodge County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.6 | 39.6 | 47.2 |
| Spending per listing | $284K | $253K | $213K |
| Households per official establishment | 843 | 868 | 804 |
| Official establishment growth, 2019–2023 | −14.3% | +3.8% | +14.1% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $954 | $1,004 | $1,005 |
| Median household income | $74,329 | $76,475 | $80,734 |
| Groundwork market score | 53 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 18−14.3% over the period
- Employees, 2023
- 52
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 83Businesses with no payroll
- Map listings, September 2026
- 5114 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Dodge County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dodge County
- Population, 2025 estimate
- 38,057+2.6% since 2020
- Households
- 15,168
- Median age
- 39.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 529 sq. mi.
- People per square mile
- 71
- Median household income
- $74,329+37.4% vs. 2015–2019, before inflation
- Average household income
- $89,611
- Median home value
- $208,600
- Jobs located here
- 18,569
- Daytime population
- 35,728Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dodge County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Dodge County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
| 11Dodge County, NE | 53 | 51 | 33.6 | $284K | +2.6% | #977 of 2,385 |
Other business types in Dodge County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons55
- Barbershops69
- Nail salons66
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Dodge County, NE?
There are 51 salons, barbers and spas on map listings in Dodge County as of September 2026. 14 of them (27%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023, down 14.3% from 2019. Official counts list 83 one-person businesses without payroll.
How much do households in Dodge County, NE spend on personal care products and services?
About $14.5M a year, or $954 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 51 salons, barbers and spas on map listings, it comes to $284K per business. It is estimated from the incomes of the 15,168 households in Dodge County and national spending patterns by income.
How does Dodge County, NE compare with the U.S. for salons, barbers and spas?
Dodge County has 33.6 salons, barbers and spas per 10,000 households, 29% below the U.S. rate of 47.2. Spending per business is $284K, 33% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Dodge County would have about 68, against 51 on map listings. There is one business with payroll in the industry for every 843 households, against one for every 804 across the U.S. The official count fell 14.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is Dodge County, NE growing?
Population estimates put Dodge County at 38,057 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 15,168 households. Median household income in Dodge County is $74,329, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dodge County scores 53 for salons, barbers and spas (upper middle), #977 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dodge County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Dodge County
Screening a site or an acquisition in Dodge County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.