Beauty and personal care · County · Idaho
Salons, barbers and spas in Payette County, ID
Competitor counts, household spending and official business counts for salons, barbers and spas in Payette County, ID, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,139 of 2,385 scored counties
#17 of 30 scored counties in Idaho
- Listings
- 44
- 6 chain locations (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.9M
- On personal care products and services · $916 a household
- Spending per listing
- $202K
- 5% below the U.S.
- Listings per 10k households
- 45.4
- 4% below the U.S.
- Population, 2025
- 27,824
- +8.8% since 2020
See the salons, barbers and spas around any address in Payette County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Payette County spend about $8.9M a year on personal care products and services, or $916 per household, 9% below the U.S. average. That works out to $202K per business, 5% below the U.S. figure of $213K.
Payette County has 44 salons, barbers and spas on map listings as of September 2026. Chain locations make up 14% of them, against 15% across the U.S. Per 10,000 households, that is 45.4, 4% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Payette County, since they leave out counts under 3. Official counts list 96 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $316K have gone to businesses classed as personal care services in Payette County.
Population estimates put the population change in Payette County from 2020 to 2025 at +8.8%, faster than the U.S. (+3.1%). Payette County scores 51 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #1,139 of 2,385 scored counties and #17 of 30 scored counties in Idaho.
How Payette County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Payette County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.4 | 50.6 | 47.2 |
| Spending per listing | $202K | $196K | $213K |
| Households per official establishment | n/a | 936 | 804 |
| Official establishment growth, 2019–2023 | n/a | +41.9% | +14.1% |
| Population growth, 2020–2025 | +8.8% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $916 | $991 | $1,005 |
| Median household income | $67,673 | $77,800 | $80,734 |
| Groundwork market score | 51 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 96Businesses with no payroll
- Map listings, September 2026
- 446 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $316K
SBA-backed loans to businesses classed as personal care services in Payette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Payette County
- Population, 2025 estimate
- 27,824+8.8% since 2020
- Households
- 9,692
- Median age
- 40.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 407 sq. mi.
- People per square mile
- 66
- Median household income
- $67,673+33.8% vs. 2015–2019, before inflation
- Average household income
- $82,851
- Median home value
- $341,800
- Jobs located here
- 7,210
- Daytime population
- 22,355Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Payette County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 84 | 9 | 18.2 | $539K | +11.2% | #41 of 2,385 |
| 2Jefferson County, ID | 84 | 29 | 28.4 | $357K | +13.6% | #44 of 2,385 |
| 3Bingham County, ID | 80 | 45 | 27.9 | $348K | +6.4% | #71 of 2,385 |
| 4Owyhee County, ID | 79 | 7 | 16.1 | $543K | +5.6% | #81 of 2,385 |
| 5Teton County, ID | 79 | 17 | 36.3 | $314K | +12.9% | #93 of 2,385 |
| 6Minidoka County, ID | 76 | 20 | 24.7 | $368K | +5.7% | #143 of 2,385 |
| 7Gem County, ID | 76 | 23 | 30.1 | $308K | +13.0% | #153 of 2,385 |
| 8Jerome County, ID | 73 | 23 | 27.8 | $341K | +8.6% | #215 of 2,385 |
| 9Gooding County, ID | 71 | 14 | 24.6 | $353K | +5.1% | #258 of 2,385 |
| 10Fremont County, ID | 71 | 13 | 27.9 | $333K | +5.9% | #264 of 2,385 |
| 17Payette County, ID | 51 | 44 | 45.4 | $202K | +8.8% | #1,139 of 2,385 |
Other business types in Payette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons53
- Barbershops57
- Nail salons
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Payette County, ID?
Map listings as of September 2026 show 44 salons, barbers and spas in Payette County. 6 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Payette County: counts under 3 are left out. Official counts also show 96 one-person businesses without payroll.
How much do households in Payette County, ID spend on personal care products and services?
About $8.9M a year, or $916 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 44 salons, barbers and spas on map listings, it comes to $202K per business. It is estimated from the incomes of the 9,692 households in Payette County and national spending patterns by income.
How does Payette County, ID compare with the U.S. for salons, barbers and spas?
Payette County has 45.4 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $202K, 5% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Payette County would have about 42, against 44 on map listings.
How fast is Payette County, ID growing?
Population estimates put Payette County at 27,824 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 9,692 households. The median household income in Payette County is $67,673 a year, 16% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Payette County scores 51 for salons, barbers and spas (upper middle), #1,139 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payette County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Payette County
Screening a site or an acquisition in Payette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.