Beauty and personal care · Small-town market · Idaho
Salons, barbers and spas in the Moscow, ID area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Moscow, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #92 of 538 scored small-town markets
#4 of 7 scored small-town markets based in Idaho
- Listings
- 45
- 11 chain locations (24%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $14.7M
- On personal care products and services · $904 a household
- Spending per listing
- $327K
- 54% above the U.S.
- Listings per 10k households
- 27.7
- 41% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the salons, barbers and spas around any address in the Moscow area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Moscow area comes to about $14.7M a year: $904 per household, 10% below the U.S. average. That works out to $327K per business, 54% above the U.S. figure of $213K.
The Moscow area has 45 salons, barbers and spas on map listings as of September 2026. Of those, 11 are chain locations, or 24%, against 15% across the U.S. That comes to 27.7 for every 10,000 households, 41% below the U.S. rate of 47.2.
Official counts show 17 businesses with payroll classed as personal care services in the Moscow area in 2023. That is one for every 957 households, against one for every 804 across the U.S. Another 78 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $49K have gone to businesses classed as personal care services in the Moscow area.
Population estimates show the Moscow area grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Moscow area scores 64 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #92 of 538 scored small-town markets and #4 of 7 scored small-town markets based in Idaho. That puts it in the top quarter of small-town markets.
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.7 | 50.6 | 47.2 |
| Spending per listing | $327K | $196K | $213K |
| Households per official establishment | 957 | 936 | 804 |
| Official establishment growth, 2019–2023 | n/a | +41.9% | +14.1% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $904 | $991 | $1,005 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 64 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 41
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 78Businesses with no payroll
- Map listings, September 2026
- 4511 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $49K
SBA-backed loans to businesses classed as personal care services in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for salons, barbers and spas, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 87 | 45 | 27.9 | $348K | +6.4% | #2 of 538 |
| 2Mountain Home, ID | 77 | 35 | 31.6 | $286K | +2.8% | #19 of 538 |
| Brigham City, UT-ID | 70 | 71 | 33.1 | $303K | +12.6% | #52 of 538 |
| 3Burley, ID | 69 | 61 | 36.7 | $249K | +6.2% | #58 of 538 |
| Ontario, OR-ID | 69 | 73 | 36.5 | $239K | +5.0% | #59 of 538 |
| 4Moscow, ID | 64 | 45 | 27.7 | $327K | +5.6% | #92 of 538 |
| 5Hailey, ID | 64 | 47 | 37.2 | $284K | +6.1% | #98 of 538 |
| Jackson, WY-ID | 55 | 78 | 53.8 | $235K | +4.2% | #211 of 538 |
| 6Sandpoint, ID | 51 | 99 | 48.8 | $193K | +14.8% | #262 of 538 |
| 7Rexburg, ID | 47 | 70 | 38.9 | $230K | +4.5% | #313 of 538 |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons74
- Barbershops
- Nail salons
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Moscow, ID area?
Map listings as of September 2026 show 45 salons, barbers and spas in the Moscow area. 11 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 17 businesses with payroll classed as personal care services in 2023. Official counts list 78 one-person businesses without payroll.
How much do households in the Moscow, ID area spend on personal care products and services?
About $14.7M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 45 salons, barbers and spas on map listings, it comes to $327K per business. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for salons, barbers and spas?
The Moscow area has 27.7 salons, barbers and spas per 10,000 households, 41% below the U.S. rate of 47.2. Spending per business is $327K, 54% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Moscow area would have about 69, against 45 on map listings. There is one business with payroll in the industry for every 957 households, against one for every 804 across the U.S.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 64 for salons, barbers and spas (upper middle), #92 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.