Beauty and personal care · County · Idaho
Salons, barbers and spas in Jerome County, ID
Competitor counts, household spending and official business counts for salons, barbers and spas in Jerome County, ID, set against other counties and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #215 of 2,385 scored counties
#8 of 30 scored counties in Idaho
- Listings
- 23
- 2 chain locations (9%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On personal care products and services · $947 a household
- Spending per listing
- $341K
- 60% above the U.S.
- Listings per 10k households
- 27.8
- 41% below the U.S.
- Population, 2025
- 26,362
- +8.6% since 2020
See the salons, barbers and spas around any address in Jerome County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jerome County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Jerome County has a Groundwork market score of 73 (upper middle): #215 of 2,385 scored counties and #8 of 30 scored counties in Idaho. That puts it in the top 10% of counties for salons, barbers and spas.
Households in Jerome County spend about $7.8M a year on personal care products and services, or $947 per household, 6% below the U.S. average. That is about $341K of household spending for each business on map listings, 60% above the U.S. figure of $213K.
Jerome County has 23 salons, barbers and spas on map listings as of September 2026. 2 of them (9%) are chain locations, against 15% across the U.S. That is 27.8 per 10,000 households, 41% below the U.S. rate of 47.2.
Official counts show 6 businesses with payroll classed as personal care services in Jerome County in 2023. That is one for every 1,380 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Jerome County grew 8.6%, faster than the U.S. (+3.1%).
How Jerome County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jerome County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.8 | 50.6 | 47.2 |
| Spending per listing | $341K | $196K | $213K |
| Households per official establishment | 1,380 | 936 | 804 |
| Official establishment growth, 2019–2023 | n/a | +41.9% | +14.1% |
| Population growth, 2020–2025 | +8.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $947 | $991 | $1,005 |
| Median household income | $71,724 | $77,800 | $80,734 |
| Groundwork market score | 73 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 6
- Employees, 2023
- 13
- Annual payroll, 2023
- $268K
- One-person businesses, 2023
- 83Businesses with no payroll
- Map listings, September 2026
- 232 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Jerome County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Jerome County
- Population, 2025 estimate
- 26,362+8.6% since 2020
- Households
- 8,277
- Median age
- 35.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.4
- Land area
- 598 sq. mi.
- People per square mile
- 42
- Median household income
- $71,724+35.5% vs. 2015–2019, before inflation
- Average household income
- $89,909
- Median home value
- $271,800
- Jobs located here
- 10,794
- Daytime population
- 24,795Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jerome County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Jerome County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Jerome County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 84 | 9 | 18.2 | $539K | +11.2% | #41 of 2,385 |
| 2Jefferson County, ID | 84 | 29 | 28.4 | $357K | +13.6% | #44 of 2,385 |
| 3Bingham County, ID | 80 | 45 | 27.9 | $348K | +6.4% | #71 of 2,385 |
| 4Owyhee County, ID | 79 | 7 | 16.1 | $543K | +5.6% | #81 of 2,385 |
| 5Teton County, ID | 79 | 17 | 36.3 | $314K | +12.9% | #93 of 2,385 |
| 6Minidoka County, ID | 76 | 20 | 24.7 | $368K | +5.7% | #143 of 2,385 |
| 7Gem County, ID | 76 | 23 | 30.1 | $308K | +13.0% | #153 of 2,385 |
| 8Jerome County, ID | 73 | 23 | 27.8 | $341K | +8.6% | #215 of 2,385 |
| 9Gooding County, ID | 71 | 14 | 24.6 | $353K | +5.1% | #258 of 2,385 |
| 10Fremont County, ID | 71 | 13 | 27.9 | $333K | +5.9% | #264 of 2,385 |
Other business types in Jerome County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas73
- Hair salons62
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Jerome County, ID?
Map listings as of September 2026 show 23 salons, barbers and spas in Jerome County. 2 of them (9%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts list 83 one-person businesses without payroll.
How much do households in Jerome County, ID spend on personal care products and services?
About $7.8M a year, or $947 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 23 salons, barbers and spas on map listings, it comes to $341K per business. It is estimated from the incomes of the 8,277 households in Jerome County and national spending patterns by income.
How does Jerome County, ID compare with the U.S. for salons, barbers and spas?
Jerome County has 27.8 salons, barbers and spas per 10,000 households, 41% below the U.S. rate of 47.2. Spending per business is $341K, 60% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Jerome County would have about 37, against 23 on map listings. There is one business with payroll in the industry for every 1,380 households, against one for every 804 across the U.S.
How fast is Jerome County, ID growing?
Population estimates put Jerome County at 26,362 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 8,277 households. The median household income in Jerome County is $71,724 a year, 11% below the U.S. median of $80,734. That rose 35.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jerome County scores 73 for salons, barbers and spas (upper middle), #215 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jerome County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Jerome County
Screening a site or an acquisition in Jerome County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jerome County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.