Beauty and personal care · County · Idaho
Salons, barbers and spas in Valley County, ID
How Valley County, ID compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,692 of 2,385 scored counties
#27 of 30 scored counties in Idaho
- Listings
- 23
- 1 chain location (4%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $4.3M
- On personal care products and services · $998 a household
- Spending per listing
- $187K
- 12% below the U.S.
- Listings per 10k households
- 53.3
- 13% above the U.S.
- Population, 2025
- 12,831
- +8.4% since 2020
See the salons, barbers and spas around any address in Valley County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Valley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 23 salons, barbers and spas in Valley County. One of them (4%) is a chain location, against 15% across the U.S. That comes to 53.3 for every 10,000 households, 13% above the U.S. rate of 47.2.
At $998 per household (in line with the U.S. average), households in Valley County spend about $4.3M a year on personal care products and services. That is about $187K of household spending for each business on map listings, 12% below the U.S. figure of $213K.
In 2023, official counts showed 9 businesses with payroll in Valley County classed as personal care services. That is one for every 480 households, against one for every 804 across the U.S. Official counts list 28 one-person businesses without payroll.
Population estimates show Valley County grew 8.4% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, Valley County has a Groundwork market score of 41 (lower middle): #1,692 of 2,385 scored counties and #27 of 30 scored counties in Idaho.
How Valley County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Valley County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.3 | 50.6 | 47.2 |
| Spending per listing | $187K | $196K | $213K |
| Households per official establishment | 480 | 936 | 804 |
| Official establishment growth, 2019–2023 | n/a | +41.9% | +14.1% |
| Population growth, 2020–2025 | +8.4% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $998 | $991 | $1,005 |
| Median household income | $76,078 | $77,800 | $80,734 |
| Groundwork market score | 41 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 9
- Employees, 2023
- 22
- Annual payroll, 2023
- $746K
- One-person businesses, 2023
- 28Businesses with no payroll
- Map listings, September 2026
- 231 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Valley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Valley County
- Population, 2025 estimate
- 12,831+8.4% since 2020
- Households
- 4,318
- Median age
- 46.9
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 3,665 sq. mi.
- People per square mile
- 3
- Median household income
- $76,078+18.0% vs. 2015–2019, before inflation
- Average household income
- $109,435
- Median home value
- $657,000
- Jobs located here
- 6,447
- Daytime population
- 12,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Valley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Valley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Valley County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 84 | 9 | 18.2 | $539K | +11.2% | #41 of 2,385 |
| 2Jefferson County, ID | 84 | 29 | 28.4 | $357K | +13.6% | #44 of 2,385 |
| 3Bingham County, ID | 80 | 45 | 27.9 | $348K | +6.4% | #71 of 2,385 |
| 4Owyhee County, ID | 79 | 7 | 16.1 | $543K | +5.6% | #81 of 2,385 |
| 5Teton County, ID | 79 | 17 | 36.3 | $314K | +12.9% | #93 of 2,385 |
| 6Minidoka County, ID | 76 | 20 | 24.7 | $368K | +5.7% | #143 of 2,385 |
| 7Gem County, ID | 76 | 23 | 30.1 | $308K | +13.0% | #153 of 2,385 |
| 8Jerome County, ID | 73 | 23 | 27.8 | $341K | +8.6% | #215 of 2,385 |
| 9Gooding County, ID | 71 | 14 | 24.6 | $353K | +5.1% | #258 of 2,385 |
| 10Fremont County, ID | 71 | 13 | 27.9 | $333K | +5.9% | #264 of 2,385 |
| 27Valley County, ID | 41 | 23 | 53.3 | $187K | +8.4% | #1,692 of 2,385 |
Other business types in Valley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons60
- Barbershops
- Nail salons
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Valley County, ID?
Valley County has 23 salons, barbers and spas on map listings as of September 2026. One of them (4%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts also show 28 one-person businesses without payroll.
How much do households in Valley County, ID spend on personal care products and services?
About $4.3M a year, or $998 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 23 salons, barbers and spas on map listings, it comes to $187K per business. It is estimated from the incomes of the 4,318 households in Valley County and national spending patterns by income.
How does Valley County, ID compare with the U.S. for salons, barbers and spas?
Valley County has 53.3 salons, barbers and spas per 10,000 households, 13% above the U.S. rate of 47.2. Spending per business is $187K, 12% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Valley County would have about 20, against 23 on map listings. There is one business with payroll in the industry for every 480 households, against one for every 804 across the U.S.
How fast is Valley County, ID growing?
Population estimates put Valley County at 12,831 people in 2025, up 8.4% since 2020, faster than the U.S. (+3.1%). It has 4,318 households. Median household income in Valley County is $76,078, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Valley County scores 41 for salons, barbers and spas (lower middle), #1,692 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Valley County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Valley County
Screening a site or an acquisition in Valley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Valley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.