Beauty and personal care · Small-town market · Utah
Salons, barbers and spas in the Brigham City, UT-ID area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Brigham City, UT-ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #52 of 538 scored small-town markets
#1 of 5 scored small-town markets based in Utah
- Listings
- 71
- 7 chain locations (10%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $21.5M
- On personal care products and services · $1,001 a household
- Spending per listing
- $303K
- 42% above the U.S.
- Listings per 10k households
- 33.1
- 30% below the U.S.
- Population, 2025
- 70,405
- +12.6% since 2020
See the salons, barbers and spas around any address in the Brigham City area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brigham City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Brigham City area has a Groundwork market score of 70 (upper middle): #52 of 538 scored small-town markets and #1 of 5 scored small-town markets based in Utah. That puts it in the top 10% of small-town markets for salons, barbers and spas.
At $1,001 per household (in line with the U.S. average), households in the Brigham City area spend about $21.5M a year on personal care products and services. That is about $303K of household spending for each business on map listings, 42% above the U.S. figure of $213K.
There are 71 salons, barbers and spas on map listings in the Brigham City area as of September 2026. Chain locations make up 10% of them, against 15% across the U.S. That is 33.1 per 10,000 households, 30% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Brigham City area was 23 in 2023. That is one for every 934 households, against one for every 804 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $212K have gone to businesses classed as personal care services in the Brigham City area. Between 2020 and 2025, the population of the Brigham City area grew 12.6%, faster than the U.S. (+3.1%).
How the Brigham City area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brigham City area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.1 | 46.1 | 47.2 |
| Spending per listing | $303K | $238K | $213K |
| Households per official establishment | 934 | 612 | 804 |
| Official establishment growth, 2019–2023 | n/a | +45.1% | +14.1% |
| Population growth, 2020–2025 | +12.6% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,001 | $1,100 | $1,005 |
| Median household income | $83,616 | $95,166 | $80,734 |
| Groundwork market score | 70 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23
- Employees, 2023
- 75
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 388Businesses with no payroll
- Map listings, September 2026
- 717 chain locations
- Listings at the U.S. rate for this spending
- 101The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $212K
SBA-backed loans to businesses classed as personal care services in the Brigham City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brigham City area
- Population, 2025 estimate
- 70,405+12.6% since 2020
- Households
- 21,478
- Median age
- 33.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.5
- Land area
- 6,980 sq. mi.
- People per square mile
- 9
- Median household income
- $83,616
- Average household income
- $98,901
- Median home value
- $390,400
- Jobs located here
- 23,461
- Daytime population
- 55,535Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brigham City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Brigham City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for salons, barbers and spas, numbered among those based in Utah (a market based in another state is listed without a number), with the Brigham City area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 70 | 71 | 33.1 | $303K | +12.6% | #52 of 538 |
| Evanston, WY-UT | 63 | 33 | 38.2 | $256K | +2.0% | #114 of 538 |
| 2Heber, UT | 53 | 170 | 59.4 | $220K | +5.3% | #235 of 538 |
| 3Cedar City, UT | 49 | 86 | 42.7 | $218K | +16.4% | #286 of 538 |
| 4Vernal, UT | 45 | 62 | 51.0 | $186K | +7.3% | #340 of 538 |
| 5Price, UT | 39 | 30 | 36.9 | $228K | +1.0% | #397 of 538 |
Other business types in the Brigham City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas70
- Hair salons73
- Barbershops86
- Nail salons93
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Brigham City, UT-ID area?
As of September 2026, map listings count 71 salons, barbers and spas in the Brigham City area. 7 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 23 businesses with payroll classed as personal care services in 2023. Official counts also show 388 one-person businesses without payroll.
How much do households in the Brigham City, UT-ID area spend on personal care products and services?
About $21.5M a year, or $1,001 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 71 salons, barbers and spas on map listings, it comes to $303K per business. It is estimated from the incomes of the 21,478 households in the Brigham City area and national spending patterns by income.
How does the Brigham City, UT-ID area compare with the U.S. for salons, barbers and spas?
The Brigham City area has 33.1 salons, barbers and spas per 10,000 households, 30% below the U.S. rate of 47.2. Spending per business is $303K, 42% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Brigham City area would have about 101, against 71 on map listings. There is one business with payroll in the industry for every 934 households, against one for every 804 across the U.S.
How fast is the Brigham City, UT-ID area growing?
Population estimates put the Brigham City area at 70,405 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 21,478 households. The median household income in the Brigham City area is $83,616 a year, 4% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brigham City area scores 70 for salons, barbers and spas (upper middle), #52 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brigham City area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Brigham City area
Screening a site or an acquisition in the Brigham City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brigham City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.