Beauty and personal care · County · Idaho
Salons, barbers and spas in Custer County, ID
Competitor counts, household spending and official business counts for salons, barbers and spas in Custer County, ID, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.6M
- On personal care products and services · $822 a household
- Spending per listing
- $320K
- 50% above the U.S.
- Listings per 10k households
- 25.7
- 46% below the U.S.
- Population, 2025
- 4,636
- +8.6% since 2020
See the salons, barbers and spas around any address in Custer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Custer County spend about $1.6M a year on personal care products and services, or $822 per household, 18% below the U.S. average. That is about $320K of household spending for each business on map listings, 50% above the U.S. figure of $213K.
There are 5 salons, barbers and spas on map listings in Custer County as of September 2026. One of them (20%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 25.7, 46% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Custer County, since they leave out counts under 3. Official counts also show 7 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $422K has gone to businesses classed as personal care services in Custer County.
Between 2020 and 2025, the population of Custer County grew 8.6%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Custer County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Custer County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.7 | 50.6 | 47.2 |
| Spending per listing | $320K | $196K | $213K |
| Households per official establishment | n/a | 936 | 804 |
| Official establishment growth, 2019–2023 | n/a | +41.9% | +14.1% |
| Population growth, 2020–2025 | +8.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $822 | $991 | $1,005 |
| Median household income | $67,574 | $77,800 | $80,734 |
| Groundwork market score | Not scored | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $422K
SBA-backed loans to businesses classed as personal care services in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Custer County
- Population, 2025 estimate
- 4,636+8.6% since 2020
- Households
- 1,943
- Median age
- 58.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.4
- Land area
- 4,922 sq. mi.
- People per square mile
- 1
- Median household income
- $67,574
- Average household income
- $70,154
- Median home value
- $381,700
- Jobs located here
- 1,434
- Daytime population
- 4,494Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Custer County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 84 | 9 | 18.2 | $539K | +11.2% | #41 of 2,385 |
| 2Jefferson County, ID | 84 | 29 | 28.4 | $357K | +13.6% | #44 of 2,385 |
| 3Bingham County, ID | 80 | 45 | 27.9 | $348K | +6.4% | #71 of 2,385 |
| 4Owyhee County, ID | 79 | 7 | 16.1 | $543K | +5.6% | #81 of 2,385 |
| 5Teton County, ID | 79 | 17 | 36.3 | $314K | +12.9% | #93 of 2,385 |
| 6Minidoka County, ID | 76 | 20 | 24.7 | $368K | +5.7% | #143 of 2,385 |
| 7Gem County, ID | 76 | 23 | 30.1 | $308K | +13.0% | #153 of 2,385 |
| 8Jerome County, ID | 73 | 23 | 27.8 | $341K | +8.6% | #215 of 2,385 |
| 9Gooding County, ID | 71 | 14 | 24.6 | $353K | +5.1% | #258 of 2,385 |
| 10Fremont County, ID | 71 | 13 | 27.9 | $333K | +5.9% | #264 of 2,385 |
| Custer County, ID | Not scored | 5 | 25.7 | $320K | +8.6% |
Other business types in Custer County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Custer County, ID?
As of September 2026, map listings count 5 salons, barbers and spas in Custer County. One of them (20%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Custer County: counts under 3 are left out. Official counts list 7 one-person businesses without payroll.
How much do households in Custer County, ID spend on personal care products and services?
About $1.6M a year, or $822 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 5 salons, barbers and spas on map listings, it comes to $320K per business. It is estimated from the incomes of the 1,943 households in Custer County and national spending patterns by income.
How does Custer County, ID compare with the U.S. for salons, barbers and spas?
Custer County has 25.7 salons, barbers and spas per 10,000 households, 46% below the U.S. rate of 47.2. Spending per business is $320K, 50% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Custer County would have about 8, against 5 on map listings.
How fast is Custer County, ID growing?
Population estimates put Custer County at 4,636 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 1,943 households. The median household income in Custer County is $67,574 a year, 16% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.