Beauty and personal care · County · Idaho
Salons, barbers and spas in Jefferson County, ID
How Jefferson County, ID compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 84 out of 100: High
Ranked #44 of 2,385 scored counties
#2 of 30 scored counties in Idaho
- Listings
- 29
- 4 chain locations (14%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $10.3M
- On personal care products and services · $1,014 a household
- Spending per listing
- $357K
- 68% above the U.S.
- Listings per 10k households
- 28.4
- 40% below the U.S.
- Population, 2025
- 35,297
- +13.6% since 2020
See the salons, barbers and spas around any address in Jefferson County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Jefferson County scores 84 (high) on the Groundwork market score for salons, barbers and spas, ranking #44 of 2,385 scored counties and #2 of 30 scored counties in Idaho. That puts it in the top 10% of counties for salons, barbers and spas.
Household spending on personal care products and services in Jefferson County comes to about $10.3M a year: $1,014 per household, in line with the U.S. average. Spread across 29 salons, barbers and spas, that is $357K per business, 68% above the U.S. figure of $213K.
There are 29 salons, barbers and spas on map listings in Jefferson County as of September 2026. 4 of them (14%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 28.4, 40% below the U.S. rate of 47.2.
In 2023, official counts showed 5 businesses with payroll in Jefferson County classed as personal care services. That is one for every 2,040 households, against one for every 804 across the U.S. Population estimates put the population change in Jefferson County from 2020 to 2025 at +13.6%, faster than the U.S. (+3.1%).
How Jefferson County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.4 | 50.6 | 47.2 |
| Spending per listing | $357K | $196K | $213K |
| Households per official establishment | 2,040 | 936 | 804 |
| Official establishment growth, 2019–2023 | n/a | +41.9% | +14.1% |
| Population growth, 2020–2025 | +13.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $1,014 | $991 | $1,005 |
| Median household income | $86,679 | $77,800 | $80,734 |
| Groundwork market score | 84 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 24
- Annual payroll, 2023
- $481K
- One-person businesses, 2023
- 161Businesses with no payroll
- Map listings, September 2026
- 294 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Jefferson County
- Population, 2025 estimate
- 35,297+13.6% since 2020
- Households
- 10,199
- Median age
- 32.9
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.6
- Land area
- 1,094 sq. mi.
- People per square mile
- 30
- Median household income
- $86,679+37.5% vs. 2015–2019, before inflation
- Average household income
- $99,354
- Median home value
- $408,400
- Jobs located here
- 8,448
- Daytime population
- 27,194Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Jefferson County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 84 | 9 | 18.2 | $539K | +11.2% | #41 of 2,385 |
| 2Jefferson County, ID | 84 | 29 | 28.4 | $357K | +13.6% | #44 of 2,385 |
| 3Bingham County, ID | 80 | 45 | 27.9 | $348K | +6.4% | #71 of 2,385 |
| 4Owyhee County, ID | 79 | 7 | 16.1 | $543K | +5.6% | #81 of 2,385 |
| 5Teton County, ID | 79 | 17 | 36.3 | $314K | +12.9% | #93 of 2,385 |
| 6Minidoka County, ID | 76 | 20 | 24.7 | $368K | +5.7% | #143 of 2,385 |
| 7Gem County, ID | 76 | 23 | 30.1 | $308K | +13.0% | #153 of 2,385 |
| 8Jerome County, ID | 73 | 23 | 27.8 | $341K | +8.6% | #215 of 2,385 |
| 9Gooding County, ID | 71 | 14 | 24.6 | $353K | +5.1% | #258 of 2,385 |
| 10Fremont County, ID | 71 | 13 | 27.9 | $333K | +5.9% | #264 of 2,385 |
Other business types in Jefferson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas84
- Hair salons80
- Barbershops
- Nail salons
- Spas and skin care87
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Jefferson County, ID?
As of September 2026, map listings count 29 salons, barbers and spas in Jefferson County. 4 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Official counts also show 161 one-person businesses without payroll.
How much do households in Jefferson County, ID spend on personal care products and services?
About $10.3M a year, or $1,014 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 29 salons, barbers and spas on map listings, it comes to $357K per business. It is estimated from the incomes of the 10,199 households in Jefferson County and national spending patterns by income.
How does Jefferson County, ID compare with the U.S. for salons, barbers and spas?
Jefferson County has 28.4 salons, barbers and spas per 10,000 households, 40% below the U.S. rate of 47.2. Spending per business is $357K, 68% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Jefferson County would have about 49, against 29 on map listings. There is one business with payroll in the industry for every 2,040 households, against one for every 804 across the U.S.
How fast is Jefferson County, ID growing?
Population estimates put Jefferson County at 35,297 people in 2025, up 13.6% since 2020, faster than the U.S. (+3.1%). It has 10,199 households. The median household income in Jefferson County is $86,679 a year, 7% above the U.S. median of $80,734. That rose 37.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 84 for salons, barbers and spas (high), #44 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Jefferson County
Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.