Groundwork

Beauty and personal care · County · Idaho

Salons, barbers and spas in Elmore County, ID

The salons, barbers and spas in Elmore County, ID, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #325 of 2,385 scored counties
#11 of 30 scored counties in Idaho

Listings
35
4 chain locations (11%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$10M
On personal care products and services · $904 a household
Spending per listing
$286K
34% above the U.S.
Listings per 10k households
31.6
33% below the U.S.
Population, 2025
29,465
+2.8% since 2020

See the salons, barbers and spas around any address in Elmore County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Elmore County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $904 per household (10% below the U.S. average), households in Elmore County spend about $10M a year on personal care products and services. That works out to $286K per business, 34% above the U.S. figure of $213K.

Elmore County has 35 salons, barbers and spas on map listings as of September 2026. Of those, 4 are chain locations, or 11%, against 15% across the U.S. That is 31.6 per 10,000 households, 33% below the U.S. rate of 47.2.

Official counts show 3 businesses with payroll classed as personal care services in Elmore County in 2023. That is one for every 3,689 households, against one for every 804 across the U.S. Official counts list 103 one-person businesses without payroll.

Population estimates put the population change in Elmore County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). For salons, barbers and spas, Elmore County has a Groundwork market score of 69 (upper middle): #325 of 2,385 scored counties and #11 of 30 scored counties in Idaho. That puts it in the top quarter of counties.

How Elmore County compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Elmore County, ID compared with Idaho and the U.S.
MeasureElmore CountyIdahoU.S.
Listings per 10k households31.650.647.2
Spending per listing$286K$196K$213K
Households per official establishment3,689936804
Official establishment growth, 2019–2023n/a+41.9%+14.1%
Population growth, 2020–2025+2.8%+9.8%+3.1%
Spending per household on personal care products and services$904$991$1,005
Median household income$65,359$77,800$80,734
Groundwork market score6949

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 3
Employees, 2023
8
Annual payroll, 2023
$93K
One-person businesses, 2023
103Businesses with no payroll
Map listings, September 2026
354 chain locations
Listings at the U.S. rate for this spending
47The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Elmore County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Elmore County

Population, 2025 estimate
29,465+2.8% since 2020
Households
11,067
Median age
35.5
Homes lived in by their owners
66%
Vehicles per household
2.1
Land area
3,075 sq. mi.
People per square mile
10
Median household income
$65,359+39.5% vs. 2015–2019, before inflation
Average household income
$82,615
Median home value
$316,500
Jobs located here
6,488
Daytime population
25,305Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Elmore County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Elmore County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Idaho

Every Idaho market ranked →

The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Elmore County marked.

Top counties in Idaho

Counties in Idaho ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Franklin County, ID84918.2$539K+11.2%#41 of 2,385
2Jefferson County, ID842928.4$357K+13.6%#44 of 2,385
3Bingham County, ID804527.9$348K+6.4%#71 of 2,385
4Owyhee County, ID79716.1$543K+5.6%#81 of 2,385
5Teton County, ID791736.3$314K+12.9%#93 of 2,385
6Minidoka County, ID762024.7$368K+5.7%#143 of 2,385
7Gem County, ID762330.1$308K+13.0%#153 of 2,385
8Jerome County, ID732327.8$341K+8.6%#215 of 2,385
9Gooding County, ID711424.6$353K+5.1%#258 of 2,385
10Fremont County, ID711327.9$333K+5.9%#264 of 2,385
11Elmore County, ID693531.6$286K+2.8%#325 of 2,385

Other business types in Elmore County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Elmore County, ID?

Map listings as of September 2026 show 35 salons, barbers and spas in Elmore County. 4 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts also show 103 one-person businesses without payroll.

How much do households in Elmore County, ID spend on personal care products and services?

About $10M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 35 salons, barbers and spas on map listings, it comes to $286K per business. It is estimated from the incomes of the 11,067 households in Elmore County and national spending patterns by income.

How does Elmore County, ID compare with the U.S. for salons, barbers and spas?

Elmore County has 31.6 salons, barbers and spas per 10,000 households, 33% below the U.S. rate of 47.2. Spending per business is $286K, 34% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Elmore County would have about 47, against 35 on map listings. There is one business with payroll in the industry for every 3,689 households, against one for every 804 across the U.S.

How fast is Elmore County, ID growing?

Population estimates put Elmore County at 29,465 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 11,067 households. The median household income in Elmore County is $65,359 a year, 19% below the U.S. median of $80,734. That rose 39.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Elmore County scores 69 for salons, barbers and spas (upper middle), #325 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Elmore County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Elmore County

Screening a site or an acquisition in Elmore County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Elmore County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.