Groundwork

Beauty and personal care · County · Idaho

Salons, barbers and spas in Oneida County, ID

Competitor counts, household spending and official business counts for salons, barbers and spas in Oneida County, ID, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
3
2 chain locations (67%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.8M
On personal care products and services · $941 a household
Spending per listing
$603K
2.8 times the U.S.
Listings per 10k households
15.6
67% below the U.S.
Population, 2025
5,085
+11.4% since 2020

See the salons, barbers and spas around any address in Oneida County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $941 per household (6% below the U.S. average), households in Oneida County spend about $1.8M a year on personal care products and services. Spread across 3 salons, barbers and spas, that is $603K per business, 2.8 times the U.S. figure of $213K.

Oneida County has 3 salons, barbers and spas on map listings as of September 2026. That comes to 15.6 for every 10,000 households, 67% below the U.S. rate of 47.2.

Official counts don’t publish a figure for personal care services in Oneida County, since they leave out counts under 3. Official counts list 24 one-person businesses without payroll.

Between 2020 and 2025, the population of Oneida County grew 11.4%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Oneida County compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Oneida County, ID compared with Idaho and the U.S.
MeasureOneida CountyIdahoU.S.
Listings per 10k households15.650.647.2
Spending per listing$603K$196K$213K
Households per official establishmentn/a936804
Official establishment growth, 2019–2023n/a+41.9%+14.1%
Population growth, 2020–2025+11.4%+9.8%+3.1%
Spending per household on personal care products and services$941$991$1,005
Median household income$74,954$77,800$80,734
Groundwork market scoreNot scored49

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
24Businesses with no payroll
Map listings, September 2026
32 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Oneida County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Oneida County

Population, 2025 estimate
5,085+11.4% since 2020
Households
1,921
Median age
39.8
Homes lived in by their owners
88%
Vehicles per household
2.6
Land area
1,199 sq. mi.
People per square mile
4
Median household income
$74,954
Average household income
$88,643
Median home value
$272,000
Jobs located here
1,481
Daytime population
4,346Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Oneida County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Salons, barbers and spas across Idaho

Every Idaho market ranked →

The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Oneida County marked.

Top counties in Idaho

Counties in Idaho ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Franklin County, ID84918.2$539K+11.2%#41 of 2,385
2Jefferson County, ID842928.4$357K+13.6%#44 of 2,385
3Bingham County, ID804527.9$348K+6.4%#71 of 2,385
4Owyhee County, ID79716.1$543K+5.6%#81 of 2,385
5Teton County, ID791736.3$314K+12.9%#93 of 2,385
6Minidoka County, ID762024.7$368K+5.7%#143 of 2,385
7Gem County, ID762330.1$308K+13.0%#153 of 2,385
8Jerome County, ID732327.8$341K+8.6%#215 of 2,385
9Gooding County, ID711424.6$353K+5.1%#258 of 2,385
10Fremont County, ID711327.9$333K+5.9%#264 of 2,385
Oneida County, IDNot scored315.6$603K+11.4%

Other business types in Oneida County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Oneida County, ID?

Map listings as of September 2026 show 3 salons, barbers and spas in Oneida County. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Oneida County: counts under 3 are left out. Official counts also show 24 one-person businesses without payroll.

How much do households in Oneida County, ID spend on personal care products and services?

About $1.8M a year, or $941 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 3 salons, barbers and spas on map listings, it comes to $603K per business. It is estimated from the incomes of the 1,921 households in Oneida County and national spending patterns by income.

How does Oneida County, ID compare with the U.S. for salons, barbers and spas?

Oneida County has 15.6 salons, barbers and spas per 10,000 households, 67% below the U.S. rate of 47.2. Spending per business is $603K, 2.8 times the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Oneida County would have about 9, against 3 on map listings.

How fast is Oneida County, ID growing?

Population estimates put Oneida County at 5,085 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 1,921 households. The median household income in Oneida County is $74,954 a year, 7% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oneida County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Oneida County

Screening a site or an acquisition in Oneida County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.