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State profile · 56 business types

Idaho market data

Population, household spending and competition for 56 business types across Idaho, with each type’s rank among the 50 states and DC.

Population, 2025
2,029,733
+9.8% since 2020
Households
713,005
Median household income
$77,800
+39.5% vs. 2015–2019, before inflation
Median home value
$418,600
Jobs located here
831,790

A site report maps the competitors on map listings around any address in Idaho by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 2,029,733 people live in Idaho, in 713,005 households. Between 2020 and 2025, the population of Idaho grew 9.8%, faster than the U.S. (+3.1%). The median household income in Idaho is $77,800 a year, 4% below the U.S. median of $80,734. That rose 39.5% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Idaho spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on clothing, shoes and related services (85).

Among the 50 states and DC, Idaho ranks highest for funeral homes (#5); clothing, shoe and laundry businesses (#6); and auto repair shops (#6) by the Groundwork market score.

For its number of households, Idaho has the most map listings, relative to the U.S., for property management companies (77% above the U.S. rate) and the fewest for urgent care and walk-in clinics (40% below the U.S. rate).

All 56 business types in Idaho

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Idaho: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business typeListingsPer 10k householdsVs. U.S. (100)Spending per listingOfficial establishmentsScoreRank among states
Food and drink
Restaurants and cafes7,515105.496$366K3,32853#26 of 51
Sit-down restaurants3,67751.684$748K1,29669#7 of 51
Fast food and sandwich shops95713.4101$2.9M1,39857#22 of 51
Pizza5387.594$5.1M1,39861#13 of 51
Coffee shops and cafes1,07615.1137$2.6M62138#36 of 51
Bakeries and dessert shops6489.193$4.2M66948#31 of 51
Groceries and convenience
Grocery and convenience stores1,47520.7111$2.9M34456#19 of 51
Grocery stores4225.987$10.1M27867#12 of 51
Convenience stores6609.3116$6.5M6658#17 of 51
Auto
Auto repair and car care2,97341.7117$287K1,34364#14 of 51
Auto repair shops1,71524.1112$497K94168#6 of 51
Collision repair and body shops2353.3106$3.6M23770#10 of 51
Car washes and detailing3204.5118$2.7M13964#10 of 51
Tire shops3064.3113$2.8M16761#17 of 51
Oil change and quick lube711.0143$12M6753#25 of 50
Gas stations1,00314.1129$2.2M64669#9 of 51
Insurance agencies1,22617.2110$1.3M94356#23 of 51
Beauty and personal care
Salons, barbers and spas3,60650.6107$196K76249#25 of 51
Hair salons1,76424.7106$400K40350#25 of 51
Barbershops3194.585$2.2M3363#12 of 51
Nail salons3394.880$2.1M9866#8 of 51
Spas and skin care1,09715.4134$644K21134#47 of 51
Fitness and classes
Gyms, studios and classes1,18816.7112$623K44357#17 of 51
Gyms6028.4111$1.2M23359#14 of 51
Yoga, Pilates and fitness studios1932.7113$3.8M23352#24 of 51
Martial arts and dance studios3935.5112$1.9M21057#14 of 51
Health care
Doctors, dentists and clinics7,895110.7131$114K3,26131#46 of 51
Dentists and orthodontists1,06314.9114$848K94332#46 of 51
Primary care and pediatrics6228.7121$1.4M1,19645#32 of 51
Urgent care and walk-in clinics220.360$41M8559#16 of 50
Chiropractors5427.6141$1.7M33337#40 of 51
Physical therapy5708.0148$1.6M52230#43 of 51
Optometrists and eye care2984.2102$3M18242#36 of 51
Pets
Pet businesses97513.7132$697K51645#33 of 51
Veterinarians2753.9118$2.5M27355#22 of 51
Pet grooming and boarding3535.0139$1.9M18844#35 of 51
Pet stores1812.5125$3.8M5549#28 of 51
Child care
Child care and preschools4766.7116$940K50461#18 of 51
Clothing and laundry
Clothing, shoes and laundry1,23117.374$1M49570#6 of 51
Clothing and shoe stores85312.074$1.5M40968#10 of 51
Laundromats951.381$13.2M3753#21 of 51
Dry cleaners590.862$21.2M4965#11 of 51
Home services
Home repair trades1,04214.6118$1.9M1,94533#41 of 51
HVAC and plumbing5257.4117$3.8M90432#46 of 51
Electricians2563.6144$7.7M75035#41 of 51
Roofing and gutters2613.7103$7.6M29143#31 of 51
Lawn, cleaning and pest control85812.0143$1.1M2,01926#49 of 51
Landscaping and lawn care4956.9144$1.9M1,16630#42 of 51
House cleaning2203.1141$4.2M74327#47 of 51
Pest control1432.0143$6.4M11032#46 of 51
Real estate
Real estate3,57950.213081 (index)2,92837#43 of 51
Real estate agents and brokers2,71238.012485 (index)1,84137#42 of 51
Property management3765.317760 (index)46540#39 of 51
Mortgage brokers and lenders4376.114274 (index)21239#37 of 51
Home inspectors540.813389 (index)4947#32 of 50
Funeral services
Funeral homes1021.467$980K6078#5 of 51

Markets in Idaho

Each market’s page covers every business type, with its figures against the state and the U.S.

Metro areas 7

Small-town markets 10

Counties 44

Questions

How fast is Idaho growing?

Population estimates put Idaho at 2,029,733 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 713,005 households. Against the 2015–2019 survey, median household income rose 39.5%, before inflation.

How much do households in Idaho spend?

Households in Idaho spend about $12.6B a year on rent and homeowner costs, $4.3B on groceries and $2.8B on food away from home. Relative to the U.S., household spending in Idaho runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on clothing, shoes and related services (85).

Which business types rank highest in Idaho?

By the Groundwork market score, Idaho’s highest ranks among the 50 states and DC are for funeral homes (#5); clothing, shoe and laundry businesses (#6); and auto repair shops (#6).

How does Idaho compare with the U.S.?

Median household income in Idaho is $77,800, 4% below the U.S. median of $80,734. The population rose 9.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $418,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (77% above the U.S. rate) and lowest for urgent care and walk-in clinics (40% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Idaho. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.