Beauty and personal care · County · Idaho
Salons, barbers and spas in Twin Falls County, ID
Competitor counts, household spending and official business counts for salons, barbers and spas in Twin Falls County, ID, set against other counties and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,497 of 2,385 scored counties
#22 of 30 scored counties in Idaho
- Listings
- 208
- 22 chain locations (11%)
- Official establishments
- 25
- +4.2% since 2019
- Household spending a year
- $32.2M
- On personal care products and services · $925 a household
- Spending per listing
- $155K
- 27% below the U.S.
- Listings per 10k households
- 59.8
- 27% above the U.S.
- Population, 2025
- 97,539
- +7.9% since 2020
See the salons, barbers and spas around any address in Twin Falls County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 208 salons, barbers and spas in Twin Falls County. Chain locations make up 11% of them, against 15% across the U.S. Per 10,000 households, that is 59.8, 27% above the U.S. rate of 47.2.
At $925 per household (8% below the U.S. average), households in Twin Falls County spend about $32.2M a year on personal care products and services. That is about $155K of household spending for each business on map listings, 27% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Twin Falls County was 25 in 2023, up 4.2% from 2019. That is one for every 1,390 households, against one for every 804 across the U.S. Official counts also show 426 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $126K have gone to businesses classed as personal care services in Twin Falls County.
Population estimates put the population change in Twin Falls County from 2020 to 2025 at +7.9%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Twin Falls County is 45 (lower middle), #1,497 of 2,385 scored counties and #22 of 30 scored counties in Idaho.
How Twin Falls County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 59.8 | 50.6 | 47.2 |
| Spending per listing | $155K | $196K | $213K |
| Households per official establishment | 1,390 | 936 | 804 |
| Official establishment growth, 2019–2023 | +4.2% | +41.9% | +14.1% |
| Population growth, 2020–2025 | +7.9% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $925 | $991 | $1,005 |
| Median household income | $67,409 | $77,800 | $80,734 |
| Groundwork market score | 45 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 25+4.2% over the period
- Employees, 2023
- 106
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 426Businesses with no payroll
- Map listings, September 2026
- 20822 chain locations
- Listings at the U.S. rate for this spending
- 151The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $126K
SBA-backed loans to businesses classed as personal care services in Twin Falls County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Twin Falls County
- Population, 2025 estimate
- 97,539+7.9% since 2020
- Households
- 34,754
- Median age
- 36.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 1,922 sq. mi.
- People per square mile
- 49
- Median household income
- $67,409+27.4% vs. 2015–2019, before inflation
- Average household income
- $90,415
- Median home value
- $337,900
- Jobs located here
- 40,755
- Daytime population
- 93,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Twin Falls County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Twin Falls County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 84 | 9 | 18.2 | $539K | +11.2% | #41 of 2,385 |
| 2Jefferson County, ID | 84 | 29 | 28.4 | $357K | +13.6% | #44 of 2,385 |
| 3Bingham County, ID | 80 | 45 | 27.9 | $348K | +6.4% | #71 of 2,385 |
| 4Owyhee County, ID | 79 | 7 | 16.1 | $543K | +5.6% | #81 of 2,385 |
| 5Teton County, ID | 79 | 17 | 36.3 | $314K | +12.9% | #93 of 2,385 |
| 6Minidoka County, ID | 76 | 20 | 24.7 | $368K | +5.7% | #143 of 2,385 |
| 7Gem County, ID | 76 | 23 | 30.1 | $308K | +13.0% | #153 of 2,385 |
| 8Jerome County, ID | 73 | 23 | 27.8 | $341K | +8.6% | #215 of 2,385 |
| 9Gooding County, ID | 71 | 14 | 24.6 | $353K | +5.1% | #258 of 2,385 |
| 10Fremont County, ID | 71 | 13 | 27.9 | $333K | +5.9% | #264 of 2,385 |
| 22Twin Falls County, ID | 45 | 208 | 59.8 | $155K | +7.9% | #1,497 of 2,385 |
Other business types in Twin Falls County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons57
- Barbershops49
- Nail salons73
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Twin Falls County, ID?
There are 208 salons, barbers and spas on map listings in Twin Falls County as of September 2026. 22 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 25 businesses with payroll classed as personal care services in 2023, up 4.2% from 2019. Another 426 one-person businesses have no payroll, by official counts.
How much do households in Twin Falls County, ID spend on personal care products and services?
About $32.2M a year, or $925 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 208 salons, barbers and spas on map listings, it comes to $155K per business. It is estimated from the incomes of the 34,754 households in Twin Falls County and national spending patterns by income.
How does Twin Falls County, ID compare with the U.S. for salons, barbers and spas?
Twin Falls County has 59.8 salons, barbers and spas per 10,000 households, 27% above the U.S. rate of 47.2. Spending per business is $155K, 27% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Twin Falls County would have about 151, against 208 on map listings. There is one business with payroll in the industry for every 1,390 households, against one for every 804 across the U.S. The official count rose 4.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is Twin Falls County, ID growing?
Population estimates put Twin Falls County at 97,539 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 34,754 households. Median household income in Twin Falls County is $67,409, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Twin Falls County scores 45 for salons, barbers and spas (lower middle), #1,497 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Twin Falls County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Twin Falls County
Screening a site or an acquisition in Twin Falls County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.