Beauty and personal care · Small-town market · Wyoming
Salons, barbers and spas in the Jackson, WY-ID area
How the Jackson, WY-ID area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #211 of 538 scored small-town markets
#5 of 8 scored small-town markets based in Wyoming
- Listings
- 78
- 7 chain locations (9%)
- Official establishments
- 27
- −12.9% since 2019
- Household spending a year
- $18.4M
- On personal care products and services · $1,266 a household
- Spending per listing
- $235K
- 11% above the U.S.
- Listings per 10k households
- 53.8
- 14% above the U.S.
- Population, 2025
- 36,587
- +4.2% since 2020
See the salons, barbers and spas around any address in the Jackson area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jackson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 78 salons, barbers and spas in the Jackson area. 7 of them (9%) are chain locations, against 15% across the U.S. That comes to 53.8 for every 10,000 households, 14% above the U.S. rate of 47.2.
Households in the Jackson area spend about $18.4M a year on personal care products and services, or $1,266 per household, 26% above the U.S. average. That works out to $235K per business, 11% above the U.S. figure of $213K.
In 2023, official counts showed 27 businesses with payroll in the Jackson area classed as personal care services, down 12.9% from 2019. That is one for every 537 households, against one for every 804 across the U.S. Official counts list 139 one-person businesses without payroll.
Between 2020 and 2025, the population of the Jackson area grew 4.2%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Jackson area is 55 (upper middle), #211 of 538 scored small-town markets and #5 of 8 scored small-town markets based in Wyoming.
How the Jackson area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jackson area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.8 | 42.4 | 47.2 |
| Spending per listing | $235K | $231K | $213K |
| Households per official establishment | 537 | 1,193 | 804 |
| Official establishment growth, 2019–2023 | −12.9% | +11.5% | +14.1% |
| Population growth, 2020–2025 | +4.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,266 | $977 | $1,005 |
| Median household income | $118,796 | $76,176 | $80,734 |
| Groundwork market score | 55 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27−12.9% over the period
- Employees, 2023
- 66
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 139Businesses with no payroll
- Map listings, September 2026
- 787 chain locations
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Jackson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Jackson area
- Population, 2025 estimate
- 36,587+4.2% since 2020
- Households
- 14,507
- Median age
- 42.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 4,446 sq. mi.
- People per square mile
- 8
- Median household income
- $118,796+45.9% vs. 2015–2019, before inflation
- Average household income
- $189,482
- Median home value
- $1,075,500
- Jobs located here
- 25,918
- Daytime population
- 42,749Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jackson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Jackson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for salons, barbers and spas, numbered among those based in Wyoming, with the Jackson area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie, WY | 65 | 50 | 29.3 | $306K | +3.9% | #85 of 538 |
| 2Riverton, WY | 64 | 55 | 36.6 | $246K | +0.7% | #101 of 538 |
| 3Evanston, WY-UT | 63 | 33 | 38.2 | $256K | +2.0% | #114 of 538 |
| 4Gillette, WY | 62 | 92 | 51.1 | $204K | +2.1% | #125 of 538 |
| 5Jackson, WY-ID | 55 | 78 | 53.8 | $235K | +4.2% | #211 of 538 |
| 6Cody, WY | 49 | 68 | 51.0 | $187K | +5.1% | #296 of 538 |
| 7Rock Springs, WY | 47 | 68 | 38.9 | $250K | −2.2% | #309 of 538 |
| 8Sheridan, WY | 38 | 77 | 55.6 | $168K | +7.2% | #408 of 538 |
Other business types in the Jackson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons60
- Barbershops
- Nail salons74
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Jackson, WY-ID area?
The Jackson area has 78 salons, barbers and spas on map listings as of September 2026. 7 of them (9%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 27 businesses with payroll classed as personal care services in 2023, down 12.9% from 2019. Official counts also show 139 one-person businesses without payroll.
How much do households in the Jackson, WY-ID area spend on personal care products and services?
About $18.4M a year, or $1,266 per household. That is 26% above the U.S. average (an index of 126, where 100 is the U.S. average). Spread across the 78 salons, barbers and spas on map listings, it comes to $235K per business. It is estimated from the incomes of the 14,507 households in the Jackson area and national spending patterns by income.
How does the Jackson, WY-ID area compare with the U.S. for salons, barbers and spas?
The Jackson area has 53.8 salons, barbers and spas per 10,000 households, 14% above the U.S. rate of 47.2. Spending per business is $235K, 11% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Jackson area would have about 86, against 78 on map listings. There is one business with payroll in the industry for every 537 households, against one for every 804 across the U.S. The official count fell 12.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Jackson, WY-ID area growing?
Population estimates put the Jackson area at 36,587 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 14,507 households. Median household income in the Jackson area is $118,796, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jackson area scores 55 for salons, barbers and spas (upper middle), #211 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jackson area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Jackson area
Screening a site or an acquisition in the Jackson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jackson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.