Beauty and personal care · County · Idaho
Salons, barbers and spas in Cassia County, ID
Competitor counts, household spending and official business counts for salons, barbers and spas in Cassia County, ID, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,242 of 2,385 scored counties
#21 of 30 scored counties in Idaho
- Listings
- 41
- 11 chain locations (27%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On personal care products and services · $924 a household
- Spending per listing
- $191K
- 10% below the U.S.
- Listings per 10k households
- 48.3
- 2% above the U.S.
- Population, 2025
- 26,397
- +6.6% since 2020
See the salons, barbers and spas around any address in Cassia County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Cassia County spend about $7.8M a year on personal care products and services, or $924 per household, 8% below the U.S. average. That is about $191K of household spending for each business on map listings, 10% below the U.S. figure of $213K.
Cassia County has 41 salons, barbers and spas on map listings as of September 2026. Of those, 11 are chain locations, or 27%, against 15% across the U.S. That comes to 48.3 for every 10,000 households, 2% above the U.S. rate of 47.2.
In 2023, official counts showed 6 businesses with payroll in Cassia County classed as personal care services. That is one for every 1,416 households, against one for every 804 across the U.S. Another 116 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $135K has gone to businesses classed as personal care services in Cassia County.
Population estimates put the population change in Cassia County from 2020 to 2025 at +6.6%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Cassia County is 49 (lower middle), #1,242 of 2,385 scored counties and #21 of 30 scored counties in Idaho.
How Cassia County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cassia County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.3 | 50.6 | 47.2 |
| Spending per listing | $191K | $196K | $213K |
| Households per official establishment | 1,416 | 936 | 804 |
| Official establishment growth, 2019–2023 | n/a | +41.9% | +14.1% |
| Population growth, 2020–2025 | +6.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $924 | $991 | $1,005 |
| Median household income | $70,830 | $77,800 | $80,734 |
| Groundwork market score | 49 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 6
- Employees, 2023
- 48
- Annual payroll, 2023
- $999K
- One-person businesses, 2023
- 116Businesses with no payroll
- Map listings, September 2026
- 4111 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $135K
SBA-backed loans to businesses classed as personal care services in Cassia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cassia County
- Population, 2025 estimate
- 26,397+6.6% since 2020
- Households
- 8,495
- Median age
- 34.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.4
- Land area
- 2,566 sq. mi.
- People per square mile
- 10
- Median household income
- $70,830+33.8% vs. 2015–2019, before inflation
- Average household income
- $92,485
- Median home value
- $284,600
- Jobs located here
- 12,719
- Daytime population
- 26,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cassia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Cassia County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 84 | 9 | 18.2 | $539K | +11.2% | #41 of 2,385 |
| 2Jefferson County, ID | 84 | 29 | 28.4 | $357K | +13.6% | #44 of 2,385 |
| 3Bingham County, ID | 80 | 45 | 27.9 | $348K | +6.4% | #71 of 2,385 |
| 4Owyhee County, ID | 79 | 7 | 16.1 | $543K | +5.6% | #81 of 2,385 |
| 5Teton County, ID | 79 | 17 | 36.3 | $314K | +12.9% | #93 of 2,385 |
| 6Minidoka County, ID | 76 | 20 | 24.7 | $368K | +5.7% | #143 of 2,385 |
| 7Gem County, ID | 76 | 23 | 30.1 | $308K | +13.0% | #153 of 2,385 |
| 8Jerome County, ID | 73 | 23 | 27.8 | $341K | +8.6% | #215 of 2,385 |
| 9Gooding County, ID | 71 | 14 | 24.6 | $353K | +5.1% | #258 of 2,385 |
| 10Fremont County, ID | 71 | 13 | 27.9 | $333K | +5.9% | #264 of 2,385 |
| 21Cassia County, ID | 49 | 41 | 48.3 | $191K | +6.6% | #1,242 of 2,385 |
Other business types in Cassia County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons43
- Barbershops
- Nail salons45
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Cassia County, ID?
Map listings as of September 2026 show 41 salons, barbers and spas in Cassia County. 11 of them (27%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts list 116 one-person businesses without payroll.
How much do households in Cassia County, ID spend on personal care products and services?
About $7.8M a year, or $924 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 41 salons, barbers and spas on map listings, it comes to $191K per business. It is estimated from the incomes of the 8,495 households in Cassia County and national spending patterns by income.
How does Cassia County, ID compare with the U.S. for salons, barbers and spas?
Cassia County has 48.3 salons, barbers and spas per 10,000 households, 2% above the U.S. rate of 47.2. Spending per business is $191K, 10% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Cassia County would have about 37, against 41 on map listings. There is one business with payroll in the industry for every 1,416 households, against one for every 804 across the U.S.
How fast is Cassia County, ID growing?
Population estimates put Cassia County at 26,397 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 8,495 households. The median household income in Cassia County is $70,830 a year, 12% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cassia County scores 49 for salons, barbers and spas (lower middle), #1,242 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cassia County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Cassia County
Screening a site or an acquisition in Cassia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.