Market rankings · Idaho
Spas and skin care studios in Idaho
Every metro area, small-town market and county in Idaho, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 1,097
- 91 chain locations (8%)
- Official establishments
- 211
- +71.5% since 2019
- Household spending a year
- $706.5M
- On personal care products and services
- Listings per 10k households
- 15.4
- 34% above the U.S.
- Spending per listing
- $644K
- 26% below the U.S.
- Rank among states
- #47 of 51
- Market score 34 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,097 spas and skin care studios on map listings in Idaho as of September 2026. 91 of them (8%) are chain locations, against 10% across the U.S. That comes to 15.4 for every 10,000 households, 34% above the U.S. rate of 11.5.
At $991 per household (in line with the U.S. average), households in Idaho spend about $706.5M a year on personal care products and services. Spread across 1,097 spas and skin care studios, that is $644K per studio, 26% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
In 2023, official counts showed 211 businesses with payroll in Idaho classed as other personal care services, up 71.5% from 2019. That is one for every 3,379 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 35 SBA-backed loans worth $10.2M have gone to businesses classed as other personal care services in Idaho.
Among the 50 states and DC, Idaho ranks #47 for spas and skin care studios, with a Groundwork market score of 34 (lower middle). Of the 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest (73). Of the 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest (75).
Every market in Idaho for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 73 | 38 | 7.7 | $1.3M | +8.8% | #26 of 387 |
| 1Boise City, ID | 39 | 531 | 17.5 | $600K | +12.2% | #306 of 387 |
| 2Lewiston, ID-WA | 37 | 38 | 14.2 | $668K | +1.5% | #318 of 387 |
| 3Coeur d’Alene, ID | 36 | 140 | 19.7 | $509K | +11.0% | #331 of 387 |
| 4Idaho Falls, ID | 36 | 121 | 21.8 | $459K | +9.8% | #333 of 387 |
| 5Twin Falls, ID | 34 | 56 | 13.0 | $714K | +8.1% | #342 of 387 |
| 6Pocatello, ID | 30 | 51 | 15.2 | $602K | +4.9% | #365 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 75 | 7 | 4.3 | $2.2M | +6.4% | #23 of 504 |
| 2Mountain Home, ID | 74 | 6 | 5.4 | $1.7M | +2.8% | #30 of 504 |
| 3Burley, ID | 64 | 14 | 8.4 | $1.1M | +6.2% | #109 of 504 |
| Brigham City, UT-ID | 59 | 19 | 8.8 | $1.1M | +12.6% | #158 of 504 |
| 4Hailey, ID | 53 | 14 | 11.1 | $953K | +6.1% | #215 of 504 |
| Ontario, OR-ID | 50 | 19 | 9.5 | $918K | +5.0% | #253 of 504 |
| 5Moscow, ID | 48 | 13 | 8.0 | $1.1M | +5.6% | #271 of 504 |
| 6Rexburg, ID | 48 | 15 | 8.3 | $1.1M | +4.5% | #272 of 504 |
| 7Sandpoint, ID | 46 | 37 | 18.2 | $517K | +14.8% | #307 of 504 |
| Jackson, WY-ID | 42 | 28 | 19.3 | $656K | +4.2% | #351 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, ID | 87 | 6 | 5.9 | $1.7M | +13.6% | #19 of 1,769 |
| 2Bingham County, ID | 73 | 7 | 4.3 | $2.2M | +6.4% | #152 of 1,769 |
| 3Elmore County, ID | 68 | 6 | 5.4 | $1.7M | +2.8% | #264 of 1,769 |
| 4Canyon County, ID | 65 | 75 | 8.7 | $1.1M | +18.1% | #377 of 1,769 |
| 5Boundary County, ID | 54 | 5 | 9.9 | $910K | +15.3% | #746 of 1,769 |
| 6Bonner County, ID | 47 | 37 | 18.2 | $517K | +14.8% | #1,009 of 1,769 |
| 7Cassia County, ID | 46 | 10 | 11.8 | $785K | +6.6% | #1,033 of 1,769 |
| 8Payette County, ID | 46 | 12 | 12.4 | $740K | +8.8% | #1,036 of 1,769 |
| 9Latah County, ID | 45 | 13 | 8.0 | $1.1M | +5.6% | #1,050 of 1,769 |
| 10Blaine County, ID | 44 | 14 | 13.4 | $810K | +4.8% | #1,105 of 1,769 |
| 11Valley County, ID | 44 | 10 | 23.2 | $431K | +8.4% | #1,113 of 1,769 |
| 12Kootenai County, ID | 39 | 140 | 19.7 | $509K | +11.0% | #1,307 of 1,769 |
| 13Ada County, ID | 39 | 451 | 22.3 | $491K | +9.6% | #1,308 of 1,769 |
| 14Madison County, ID | 38 | 12 | 9.0 | $981K | +4.2% | #1,312 of 1,769 |
| 15Shoshone County, ID | 38 | 6 | 10.4 | $779K | +7.1% | #1,329 of 1,769 |
| 16Bonneville County, ID | 36 | 115 | 26.0 | $385K | +8.9% | #1,403 of 1,769 |
| 17Bannock County, ID | 35 | 51 | 15.2 | $602K | +4.9% | #1,425 of 1,769 |
| 18Twin Falls County, ID | 33 | 54 | 15.5 | $596K | +7.9% | #1,468 of 1,769 |
| 19Nez Perce County, ID | 30 | 30 | 17.4 | $540K | +1.8% | #1,533 of 1,769 |
| Jerome County, ID | Not scored | 2 | 2.4 | $3.9M | +8.6% | |
| Minidoka County, ID | Not scored | 4 | 4.9 | $1.8M | +5.7% | |
| Gem County, ID | Not scored | 2 | 2.6 | $3.5M | +13.0% | |
| Idaho County, ID | Not scored | 3 | 4.4 | $2M | +7.7% | |
| Gooding County, ID | Not scored | 1 | 1.8 | $4.9M | +5.1% | |
| Franklin County, ID | Not scored | 1 | 2.0 | $4.9M | +11.2% |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Fremont County, ID | Not scored | 3 | 6.4 | $1.4M | +5.9% | |
| Owyhee County, ID | Not scored | 0 | 0.0 | n/a | +5.6% | |
| Teton County, ID | Not scored | 3 | 6.4 | $1.8M | +12.9% | |
| Washington County, ID | Not scored | 3 | 7.1 | $1.2M | +9.7% | |
| Benewah County, ID | Not scored | 3 | 7.4 | $1.2M | +9.7% | |
| Clearwater County, ID | Not scored | 0 | 0.0 | n/a | +4.1% | |
| Boise County, ID | Not scored | 3 | 8.3 | $1.1M | +11.5% | |
| Lemhi County, ID | Not scored | 5 | 14.5 | $567K | +6.5% | |
| Power County, ID | Not scored | 2 | 7.1 | $1.2M | +4.6% | |
| Caribou County, ID | Not scored | 2 | 8.1 | $1.1M | +3.4% | |
| Bear Lake County, ID | Not scored | 2 | 8.8 | $1.1M | +5.7% | |
| Lincoln County, ID | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Oneida County, ID | Not scored | 1 | 5.2 | $1.8M | +11.4% | |
| Adams County, ID | Not scored | 2 | 11.3 | $832K | +13.3% | |
| Custer County, ID | Not scored | 0 | 0.0 | n/a | +8.6% | |
| Lewis County, ID | Not scored | 1 | 6.4 | $1.3M | +4.8% | |
| Butte County, ID | Not scored | 0 | 0.0 | n/a | +7.8% | |
| Camas County, ID | Not scored | 0 | 0.0 | n/a | +21.7% | |
| Clark County, ID | Not scored | 0 | 0.0 | n/a | −1.0% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Idaho?
As of September 2026, map listings count 1,097 spas and skin care studios in Idaho. 91 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 211 businesses with payroll classed as other personal care services in 2023, up 71.5% from 2019.
How much do households in Idaho spend on personal care products and services?
About $706.5M a year, or $991 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 1,097 spas and skin care studios on map listings, it comes to $644K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for spas and skin care studios?
Idaho has 15.4 spas and skin care studios per 10,000 households, 34% above the U.S. rate of 11.5. Spending per studio is $644K, 26% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Idaho would have about 807, against 1,097 on map listings. There is one business with payroll in the industry for every 3,379 households, against one for every 4,055 across the U.S. The official count rose 71.5% from 2019 to 2023, against +29.8% for the U.S.
Which market in Idaho has the highest market score for spas and skin care studios?
Among 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest, at 73 (upper middle). Among 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest, at 75 (high). Among 19 scored counties in Idaho, Jefferson County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 34 for spas and skin care studios (lower middle), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Idaho
Related business types in Idaho
- Salons, barbers and spas3,606 listings
- Hair salons1,764 listings
- Barbershops319 listings
- Nail salons339 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.