Beauty and personal care · County · Idaho
Salons, barbers and spas in Minidoka County, ID
The salons, barbers and spas in Minidoka County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #143 of 2,385 scored counties
#6 of 30 scored counties in Idaho
- Listings
- 20
- 5 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.4M
- On personal care products and services · $908 a household
- Spending per listing
- $368K
- 73% above the U.S.
- Listings per 10k households
- 24.7
- 48% below the U.S.
- Population, 2025
- 22,911
- +5.7% since 2020
See the salons, barbers and spas around any address in Minidoka County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Minidoka County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Minidoka County is 76 (high), #143 of 2,385 scored counties and #6 of 30 scored counties in Idaho. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 20 salons, barbers and spas in Minidoka County. Chain locations make up 25% of them, against 15% across the U.S. Per 10,000 households, that is 24.7, 48% below the U.S. rate of 47.2.
Household spending on personal care products and services in Minidoka County comes to about $7.4M a year: $908 per household, 10% below the U.S. average. Spread across 20 salons, barbers and spas, that is $368K per business, 73% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Minidoka County: counts under 3 aren’t published. Between 2020 and 2025, the population of Minidoka County grew 5.7%, faster than the U.S. (+3.1%).
How Minidoka County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Minidoka County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.7 | 50.6 | 47.2 |
| Spending per listing | $368K | $196K | $213K |
| Households per official establishment | n/a | 936 | 804 |
| Official establishment growth, 2019–2023 | n/a | +41.9% | +14.1% |
| Population growth, 2020–2025 | +5.7% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $908 | $991 | $1,005 |
| Median household income | $70,377 | $77,800 | $80,734 |
| Groundwork market score | 76 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 100Businesses with no payroll
- Map listings, September 2026
- 205 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Minidoka County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Minidoka County
- Population, 2025 estimate
- 22,911+5.7% since 2020
- Households
- 8,107
- Median age
- 36.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.3
- Land area
- 757 sq. mi.
- People per square mile
- 29
- Median household income
- $70,377+31.9% vs. 2015–2019, before inflation
- Average household income
- $87,232
- Median home value
- $262,600
- Jobs located here
- 8,955
- Daytime population
- 20,975Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Minidoka County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Minidoka County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for salons, barbers and spas, numbered among those based in Idaho, with Minidoka County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 84 | 9 | 18.2 | $539K | +11.2% | #41 of 2,385 |
| 2Jefferson County, ID | 84 | 29 | 28.4 | $357K | +13.6% | #44 of 2,385 |
| 3Bingham County, ID | 80 | 45 | 27.9 | $348K | +6.4% | #71 of 2,385 |
| 4Owyhee County, ID | 79 | 7 | 16.1 | $543K | +5.6% | #81 of 2,385 |
| 5Teton County, ID | 79 | 17 | 36.3 | $314K | +12.9% | #93 of 2,385 |
| 6Minidoka County, ID | 76 | 20 | 24.7 | $368K | +5.7% | #143 of 2,385 |
| 7Gem County, ID | 76 | 23 | 30.1 | $308K | +13.0% | #153 of 2,385 |
| 8Jerome County, ID | 73 | 23 | 27.8 | $341K | +8.6% | #215 of 2,385 |
| 9Gooding County, ID | 71 | 14 | 24.6 | $353K | +5.1% | #258 of 2,385 |
| 10Fremont County, ID | 71 | 13 | 27.9 | $333K | +5.9% | #264 of 2,385 |
Other business types in Minidoka County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas76
- Hair salons69
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Minidoka County, ID?
Minidoka County has 20 salons, barbers and spas on map listings as of September 2026. 5 of them (25%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Minidoka County: counts under 3 are left out. Official counts also show 100 one-person businesses without payroll.
How much do households in Minidoka County, ID spend on personal care products and services?
About $7.4M a year, or $908 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 20 salons, barbers and spas on map listings, it comes to $368K per business. It is estimated from the incomes of the 8,107 households in Minidoka County and national spending patterns by income.
How does Minidoka County, ID compare with the U.S. for salons, barbers and spas?
Minidoka County has 24.7 salons, barbers and spas per 10,000 households, 48% below the U.S. rate of 47.2. Spending per business is $368K, 73% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Minidoka County would have about 35, against 20 on map listings.
How fast is Minidoka County, ID growing?
Population estimates put Minidoka County at 22,911 people in 2025, up 5.7% since 2020, faster than the U.S. (+3.1%). It has 8,107 households. Median household income in Minidoka County is $70,377, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Minidoka County scores 76 for salons, barbers and spas (high), #143 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Minidoka County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Minidoka County
Screening a site or an acquisition in Minidoka County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Minidoka County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.