Groundwork

Beauty and personal care · Small-town market · Idaho

Salons, barbers and spas in the Sandpoint, ID area

The salons, barbers and spas in the Sandpoint, ID area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #262 of 538 scored small-town markets
#6 of 7 scored small-town markets based in Idaho

Listings
99
6 chain locations (6%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$19.1M
On personal care products and services · $943 a household
Spending per listing
$193K
9% below the U.S.
Listings per 10k households
48.8
3% above the U.S.
Population, 2025
54,420
+14.8% since 2020

See the salons, barbers and spas around any address in the Sandpoint area

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sandpoint area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Sandpoint area spend about $19.1M a year on personal care products and services, or $943 per household, 6% below the U.S. average. That is about $193K of household spending for each business on map listings, 9% below the U.S. figure of $213K.

The Sandpoint area has 99 salons, barbers and spas on map listings as of September 2026. Chain locations make up 6% of them, against 15% across the U.S. That comes to 48.8 for every 10,000 households, 3% above the U.S. rate of 47.2.

In 2023, official counts showed 16 businesses with payroll in the Sandpoint area classed as personal care services. That is one for every 1,268 households, against one for every 804 across the U.S. Official counts list 170 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $273K has gone to businesses classed as personal care services in the Sandpoint area.

Population estimates show the Sandpoint area grew 14.8% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, the Sandpoint area has a Groundwork market score of 51 (upper middle): #262 of 538 scored small-town markets and #6 of 7 scored small-town markets based in Idaho.

How the Sandpoint area compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Sandpoint, ID area compared with Idaho and the U.S.
MeasureSandpoint areaIdahoU.S.
Listings per 10k households48.850.647.2
Spending per listing$193K$196K$213K
Households per official establishment1,268936804
Official establishment growth, 2019–2023n/a+41.9%+14.1%
Population growth, 2020–2025+14.8%+9.8%+3.1%
Spending per household on personal care products and services$943$991$1,005
Median household income$66,979$77,800$80,734
Groundwork market score5149

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16
Employees, 2023
66
Annual payroll, 2023
$2.1M
One-person businesses, 2023
170Businesses with no payroll
Map listings, September 2026
996 chain locations
Listings at the U.S. rate for this spending
90The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$273K

SBA-backed loans to businesses classed as personal care services in the Sandpoint area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sandpoint area

Population, 2025 estimate
54,420+14.8% since 2020
Households
20,283
Median age
47.4
Homes lived in by their owners
78%
Vehicles per household
2.1
Land area
1,733 sq. mi.
People per square mile
29
Median household income
$66,979+33.3% vs. 2015–2019, before inflation
Average household income
$98,751
Median home value
$487,900
Jobs located here
16,328
Daytime population
48,152Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sandpoint area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of the Sandpoint area. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Idaho

Every Idaho market ranked →

The highest-scoring small-town markets in Idaho for salons, barbers and spas, numbered among those based in Idaho (a market based in another state is listed without a number), with the Sandpoint area marked.

Top small-town markets in Idaho

Small-town markets in Idaho ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Blackfoot, ID874527.9$348K+6.4%#2 of 538
2Mountain Home, ID773531.6$286K+2.8%#19 of 538
Brigham City, UT-ID707133.1$303K+12.6%#52 of 538
3Burley, ID696136.7$249K+6.2%#58 of 538
Ontario, OR-ID697336.5$239K+5.0%#59 of 538
4Moscow, ID644527.7$327K+5.6%#92 of 538
5Hailey, ID644737.2$284K+6.1%#98 of 538
Jackson, WY-ID557853.8$235K+4.2%#211 of 538
6Sandpoint, ID519948.8$193K+14.8%#262 of 538
7Rexburg, ID477038.9$230K+4.5%#313 of 538

Other business types in the Sandpoint area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in the Sandpoint, ID area?

Map listings as of September 2026 show 99 salons, barbers and spas in the Sandpoint area. 6 of them (6%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Official counts also show 170 one-person businesses without payroll.

How much do households in the Sandpoint, ID area spend on personal care products and services?

About $19.1M a year, or $943 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 99 salons, barbers and spas on map listings, it comes to $193K per business. It is estimated from the incomes of the 20,283 households in the Sandpoint area and national spending patterns by income.

How does the Sandpoint, ID area compare with the U.S. for salons, barbers and spas?

The Sandpoint area has 48.8 salons, barbers and spas per 10,000 households, 3% above the U.S. rate of 47.2. Spending per business is $193K, 9% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Sandpoint area would have about 90, against 99 on map listings. There is one business with payroll in the industry for every 1,268 households, against one for every 804 across the U.S.

How fast is the Sandpoint, ID area growing?

Population estimates put the Sandpoint area at 54,420 people in 2025, up 14.8% since 2020, faster than the U.S. (+3.1%). It has 20,283 households. The median household income in the Sandpoint area is $66,979 a year, 17% below the U.S. median of $80,734. That rose 33.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sandpoint area scores 51 for salons, barbers and spas (upper middle), #262 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sandpoint area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in the Sandpoint area

Screening a site or an acquisition in the Sandpoint area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sandpoint area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.