Beauty and personal care · Small-town market · West Virginia
Hair salons in the Bluefield, WV-VA area
How the Bluefield, WV-VA area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #520 of 538 scored small-town markets
#3 of 4 scored small-town markets based in West Virginia
- Listings
- 99
- 20 chain locations (20%)
- Official establishments
- 17
- −19.0% since 2019
- Household spending a year
- $30.3M
- On personal care products and services · $747 a household
- Spending per listing
- $306K
- 29% below the U.S.
- Listings per 10k households
- 24.4
- 4% above the U.S.
- Population, 2025
- 96,138
- −3.8% since 2020
See the hair salons around any address in the Bluefield area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Bluefield area has a Groundwork market score of 19 (low): #520 of 538 scored small-town markets and #3 of 4 scored small-town markets based in West Virginia. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 99 hair salons in the Bluefield area. Chain locations make up 20% of them, against 14% across the U.S. Per 10,000 households, that is 24.4, 4% above the U.S. rate of 23.4.
Household spending on personal care products and services in the Bluefield area comes to about $30.3M a year: $747 per household, 26% below the U.S. average. That is about $306K of household spending for each salon on map listings, 29% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 17 businesses with payroll classed as beauty salons in the Bluefield area in 2023, down 19.0% from 2019. That is one for every 2,383 households, against one for every 1,535 across the U.S. Population estimates put the population change in the Bluefield area from 2020 to 2025 at −3.8%, against +3.1% for the U.S.
How the Bluefield area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bluefield area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.4 | 17.9 | 23.4 |
| Spending per listing | $306K | $449K | $430K |
| Households per official establishment | 2,383 | 2,631 | 1,535 |
| Official establishment growth, 2019–2023 | −19.0% | +4.9% | +6.0% |
| Population growth, 2020–2025 | −3.8% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $747 | $802 | $1,005 |
| Median household income | $50,550 | $59,608 | $80,734 |
| Groundwork market score | 19 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17−19.0% over the period
- Employees, 2023
- 47
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 231Businesses with no payroll
- Map listings, September 2026
- 9920 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Bluefield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bluefield area
- Population, 2025 estimate
- 96,138−3.8% since 2020
- Households
- 40,514
- Median age
- 44.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 938 sq. mi.
- People per square mile
- 105
- Median household income
- $50,550
- Average household income
- $70,787
- Median home value
- $120,000
- Jobs located here
- 33,948
- Daytime population
- 95,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bluefield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across West Virginia
Every West Virginia market ranked →The highest-scoring small-town markets in West Virginia for hair salons, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Bluefield area marked.
Top small-town markets in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 40 | 48 | 20.6 | $404K | −1.2% | #381 of 538 |
| 2Clarksburg, WV | 33 | 77 | 21.7 | $377K | −2.4% | #455 of 538 |
| Cumberland, MD-WV | 27 | 78 | 20.3 | $391K | −1.3% | #488 of 538 |
| 3Bluefield, WV-VA | 19 | 99 | 24.4 | $306K | −3.8% | #520 of 538 |
| 4Elkins, WV | 17 | 26 | 24.3 | $315K | −3.6% | #525 of 538 |
Other business types in the Bluefield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas27
- Hair salons19
- Barbershops17
- Nail salons25
- Spas and skin care20
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Bluefield, WV-VA area?
The Bluefield area has 99 hair salons on map listings as of September 2026. 20 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 17 businesses with payroll classed as beauty salons in 2023, down 19.0% from 2019. Another 231 one-person businesses have no payroll, by official counts.
How much do households in the Bluefield, WV-VA area spend on personal care products and services?
About $30.3M a year, or $747 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 99 hair salons on map listings, it comes to $306K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 40,514 households in the Bluefield area and national spending patterns by income.
How does the Bluefield, WV-VA area compare with the U.S. for hair salons?
The Bluefield area has 24.4 hair salons per 10,000 households, 4% above the U.S. rate of 23.4. Spending per salon is $306K, 29% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Bluefield area would have about 70, against 99 on map listings. There is one business with payroll in the industry for every 2,383 households, against one for every 1,535 across the U.S. The official count fell 19.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Bluefield, WV-VA area growing?
Population estimates put the Bluefield area at 96,138 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 40,514 households. The median household income in the Bluefield area is $50,550 a year, 37% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bluefield area scores 19 for hair salons (low), #520 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bluefield area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Bluefield area
Screening a site or an acquisition in the Bluefield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.