Beauty and personal care · County · Virginia
Hair salons in Westmoreland County, VA
The hair salons in Westmoreland County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #284 of 2,339 scored counties
#25 of 104 scored counties in Virginia
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.8M
- On personal care products and services · $830 a household
- Spending per listing
- $615K
- 43% above the U.S.
- Listings per 10k households
- 13.5
- 42% below the U.S.
- Population, 2025
- 19,715
- +6.5% since 2020
See the hair salons around any address in Westmoreland County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 hair salons in Westmoreland County. None of them are chain locations, against 14% across the U.S. Per 10,000 households, that is 13.5, 42% below the U.S. rate of 23.4.
Households in Westmoreland County spend about $6.8M a year on personal care products and services, or $830 per household, 17% below the U.S. average. Spread across 11 hair salons, that is $615K per salon, 43% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Westmoreland County: counts under 3 aren’t published. Official counts list 27 one-person businesses without payroll.
Between 2020 and 2025, the population of Westmoreland County grew 6.5%, faster than the U.S. (+3.1%). For hair salons, Westmoreland County has a Groundwork market score of 70 (upper middle): #284 of 2,339 scored counties and #25 of 104 scored counties in Virginia. That puts it in the top quarter of counties.
How Westmoreland County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Westmoreland County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 22.0 | 23.4 |
| Spending per listing | $615K | $466K | $430K |
| Households per official establishment | n/a | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | +6.5% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $830 | $1,023 | $1,005 |
| Median household income | $63,398 | $93,170 | $80,734 |
| Groundwork market score | 70 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Westmoreland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Westmoreland County
- Population, 2025 estimate
- 19,715+6.5% since 2020
- Households
- 8,149
- Median age
- 48.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 229 sq. mi.
- People per square mile
- 82
- Median household income
- $63,398+17.7% vs. 2015–2019, before inflation
- Average household income
- $90,002
- Median home value
- $269,600
- Jobs located here
- 3,039
- Daytime population
- 12,350Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Westmoreland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with Westmoreland County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $1.7M | +17.4% | #1 of 2,339 |
| 2Clarke County, VA | 91 | 7 | 11.9 | $916K | +5.4% | #8 of 2,339 |
| 3Caroline County, VA | 90 | 11 | 9.2 | $1M | +11.3% | #11 of 2,339 |
| 4Fluvanna County, VA | 88 | 7 | 6.8 | $1.5M | +6.2% | #18 of 2,339 |
| 5Rockingham County, VA | 85 | 23 | 7.0 | $1.3M | +6.6% | #36 of 2,339 |
| 6Louisa County, VA | 85 | 13 | 8.4 | $1.1M | +13.6% | #37 of 2,339 |
| 7New Kent County, VA | 85 | 15 | 16.2 | $689K | +21.2% | #40 of 2,339 |
| 8Frederick County, VA | 84 | 35 | 9.9 | $1M | +8.8% | #44 of 2,339 |
| 9King George County, VA | 82 | 9 | 8.9 | $1.2M | +10.5% | #57 of 2,339 |
| 10Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,339 |
| 25Westmoreland County, VA | 70 | 11 | 13.5 | $615K | +6.5% | #284 of 2,339 |
Other business types in Westmoreland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Westmoreland County, VA?
There are 11 hair salons on map listings in Westmoreland County as of September 2026. None of them are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Westmoreland County: counts under 3 are left out. Official counts also show 27 one-person businesses without payroll.
How much do households in Westmoreland County, VA spend on personal care products and services?
About $6.8M a year, or $830 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 11 hair salons on map listings, it comes to $615K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 8,149 households in Westmoreland County and national spending patterns by income.
How does Westmoreland County, VA compare with the U.S. for hair salons?
Westmoreland County has 13.5 hair salons per 10,000 households, 42% below the U.S. rate of 23.4. Spending per salon is $615K, 43% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Westmoreland County would have about 16, against 11 on map listings.
How fast is Westmoreland County, VA growing?
Population estimates put Westmoreland County at 19,715 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 8,149 households. The median household income in Westmoreland County is $63,398 a year, 21% below the U.S. median of $80,734. That rose 17.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Westmoreland County scores 70 for hair salons (upper middle), #284 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Westmoreland County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Westmoreland County
Screening a site or an acquisition in Westmoreland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.