Beauty and personal care · County · Virginia
Hair salons in Buchanan County, VA
The hair salons in Buchanan County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 14 out of 100: Low
Ranked #2,281 of 2,339 scored counties
#100 of 104 scored counties in Virginia
- Listings
- 13
- 2 chain locations (15%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5M
- On personal care products and services · $667 a household
- Spending per listing
- $387K
- 10% below the U.S.
- Listings per 10k households
- 17.3
- 26% below the U.S.
- Population, 2025
- 18,492
- −8.7% since 2020
See the hair salons around any address in Buchanan County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Buchanan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Buchanan County has a Groundwork market score of 14 (low): #2,281 of 2,339 scored counties and #100 of 104 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 13 hair salons in Buchanan County. Of those, 2 are chain locations, or 15%, against 14% across the U.S. That comes to 17.3 for every 10,000 households, 26% below the U.S. rate of 23.4.
At $667 per household (34% below the U.S. average), households in Buchanan County spend about $5M a year on personal care products and services. That works out to $387K per salon, 10% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Buchanan County: counts under 3 aren’t published. Population estimates show Buchanan County declined 8.7% from 2020 to 2025, against +3.1% for the U.S.
How Buchanan County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Buchanan County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 22.0 | 23.4 |
| Spending per listing | $387K | $466K | $430K |
| Households per official establishment | n/a | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | −8.7% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $667 | $1,023 | $1,005 |
| Median household income | $42,886 | $93,170 | $80,734 |
| Groundwork market score | 14 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 132 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Buchanan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Buchanan County
- Population, 2025 estimate
- 18,492−8.7% since 2020
- Households
- 7,530
- Median age
- 48.5
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.0
- Land area
- 503 sq. mi.
- People per square mile
- 39
- Median household income
- $42,886+34.2% vs. 2015–2019, before inflation
- Average household income
- $56,349
- Median home value
- $94,900
- Jobs located here
- 5,997
- Daytime population
- 18,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Buchanan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Buchanan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with Buchanan County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $1.7M | +17.4% | #1 of 2,339 |
| 2Clarke County, VA | 91 | 7 | 11.9 | $916K | +5.4% | #8 of 2,339 |
| 3Caroline County, VA | 90 | 11 | 9.2 | $1M | +11.3% | #11 of 2,339 |
| 4Fluvanna County, VA | 88 | 7 | 6.8 | $1.5M | +6.2% | #18 of 2,339 |
| 5Rockingham County, VA | 85 | 23 | 7.0 | $1.3M | +6.6% | #36 of 2,339 |
| 6Louisa County, VA | 85 | 13 | 8.4 | $1.1M | +13.6% | #37 of 2,339 |
| 7New Kent County, VA | 85 | 15 | 16.2 | $689K | +21.2% | #40 of 2,339 |
| 8Frederick County, VA | 84 | 35 | 9.9 | $1M | +8.8% | #44 of 2,339 |
| 9King George County, VA | 82 | 9 | 8.9 | $1.2M | +10.5% | #57 of 2,339 |
| 10Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,339 |
| 100Buchanan County, VA | 14 | 13 | 17.3 | $387K | −8.7% | #2,281 of 2,339 |
Other business types in Buchanan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Buchanan County, VA?
There are 13 hair salons on map listings in Buchanan County as of September 2026. 2 of them (15%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Buchanan County: counts under 3 are left out. Official counts also show 27 one-person businesses without payroll.
How much do households in Buchanan County, VA spend on personal care products and services?
About $5M a year, or $667 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 13 hair salons on map listings, it comes to $387K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 7,530 households in Buchanan County and national spending patterns by income.
How does Buchanan County, VA compare with the U.S. for hair salons?
Buchanan County has 17.3 hair salons per 10,000 households, 26% below the U.S. rate of 23.4. Spending per salon is $387K, 10% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Buchanan County would have about 12, against 13 on map listings.
How fast is Buchanan County, VA growing?
Population estimates put Buchanan County at 18,492 people in 2025, down 8.7% since 2020, against +3.1% for the U.S. It has 7,530 households. The median household income in Buchanan County is $42,886 a year, 47% below the U.S. median of $80,734. That rose 34.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Buchanan County scores 14 for hair salons (low), #2,281 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Buchanan County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Buchanan County
Screening a site or an acquisition in Buchanan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Buchanan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.