Beauty and personal care · County · Virginia
Hair salons in Mathews County, VA
How Mathews County, VA compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 5
- 4 chain locations (80%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.6M
- On personal care products and services · $906 a household
- Spending per listing
- $722K
- 68% above the U.S.
- Listings per 10k households
- 12.5
- 47% below the U.S.
- Population, 2025
- 8,529
- +0.1% since 2020
See the hair salons around any address in Mathews County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mathews County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 hair salons in Mathews County. Of those, 4 are chain locations, or 80%, against 14% across the U.S. That comes to 12.5 for every 10,000 households, 47% below the U.S. rate of 23.4.
Household spending on personal care products and services in Mathews County comes to about $3.6M a year: $906 per household, 10% below the U.S. average. Spread across 5 hair salons, that is $722K per salon, 68% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Mathews County: counts under 3 aren’t published. Official counts list 22 one-person businesses without payroll.
Population estimates put the population change in Mathews County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Mathews County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mathews County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 22.0 | 23.4 |
| Spending per listing | $722K | $466K | $430K |
| Households per official establishment | n/a | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | +0.1% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $906 | $1,023 | $1,005 |
| Median household income | $75,880 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 54 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Mathews County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mathews County
- Population, 2025 estimate
- 8,529+0.1% since 2020
- Households
- 3,987
- Median age
- 53.6
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 86 sq. mi.
- People per square mile
- 99
- Median household income
- $75,880
- Average household income
- $99,796
- Median home value
- $360,900
- Jobs located here
- 1,609
- Daytime population
- 6,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mathews County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Mathews County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with Mathews County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $1.7M | +17.4% | #1 of 2,339 |
| 2Clarke County, VA | 91 | 7 | 11.9 | $916K | +5.4% | #8 of 2,339 |
| 3Caroline County, VA | 90 | 11 | 9.2 | $1M | +11.3% | #11 of 2,339 |
| 4Fluvanna County, VA | 88 | 7 | 6.8 | $1.5M | +6.2% | #18 of 2,339 |
| 5Rockingham County, VA | 85 | 23 | 7.0 | $1.3M | +6.6% | #36 of 2,339 |
| 6Louisa County, VA | 85 | 13 | 8.4 | $1.1M | +13.6% | #37 of 2,339 |
| 7New Kent County, VA | 85 | 15 | 16.2 | $689K | +21.2% | #40 of 2,339 |
| 8Frederick County, VA | 84 | 35 | 9.9 | $1M | +8.8% | #44 of 2,339 |
| 9King George County, VA | 82 | 9 | 8.9 | $1.2M | +10.5% | #57 of 2,339 |
| 10Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,339 |
| Mathews County, VA | Not scored | 5 | 12.5 | $722K | +0.1% |
Other business types in Mathews County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Mathews County, VA?
Mathews County has 5 hair salons on map listings as of September 2026. 4 of them (80%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Mathews County: counts under 3 are left out. Official counts also show 22 one-person businesses without payroll.
How much do households in Mathews County, VA spend on personal care products and services?
About $3.6M a year, or $906 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 5 hair salons on map listings, it comes to $722K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 3,987 households in Mathews County and national spending patterns by income.
How does Mathews County, VA compare with the U.S. for hair salons?
Mathews County has 12.5 hair salons per 10,000 households, 47% below the U.S. rate of 23.4. Spending per salon is $722K, 68% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Mathews County would have about 8, against 5 on map listings.
How fast is Mathews County, VA growing?
Population estimates put Mathews County at 8,529 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 3,987 households. The median household income in Mathews County is $75,880 a year, 6% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mathews County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Mathews County
Screening a site or an acquisition in Mathews County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mathews County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.