Beauty and personal care · County · Virginia
Hair salons in Greene County, VA
The hair salons in Greene County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #137 of 2,339 scored counties
#16 of 104 scored counties in Virginia
- Listings
- 12
- 4 chain locations (33%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $8M
- On personal care products and services · $998 a household
- Spending per listing
- $668K
- 55% above the U.S.
- Listings per 10k households
- 14.9
- 36% below the U.S.
- Population, 2025
- 21,958
- +6.6% since 2020
See the hair salons around any address in Greene County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Greene County has a Groundwork market score of 76 (high): #137 of 2,339 scored counties and #16 of 104 scored counties in Virginia. That puts it in the top 10% of counties for hair salons.
Households in Greene County spend about $8M a year on personal care products and services, or $998 per household, in line with the U.S. average. That is about $668K of household spending for each salon on map listings, 55% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 12 hair salons on map listings in Greene County as of September 2026. Of those, 4 are chain locations, or 33%, against 14% across the U.S. Per 10,000 households, that is 14.9, 36% below the U.S. rate of 23.4.
Official counts show 4 businesses with payroll classed as beauty salons in Greene County in 2023. That is one for every 2,008 households, against one for every 1,535 across the U.S. Population estimates show Greene County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How Greene County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greene County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 22.0 | 23.4 |
| Spending per listing | $668K | $466K | $430K |
| Households per official establishment | 2,008 | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | +6.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $998 | $1,023 | $1,005 |
| Median household income | $89,808 | $93,170 | $80,734 |
| Groundwork market score | 76 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 18
- Annual payroll, 2023
- $621K
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 124 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Greene County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Greene County
- Population, 2025 estimate
- 21,958+6.6% since 2020
- Households
- 8,032
- Median age
- 42.4
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.3
- Land area
- 156 sq. mi.
- People per square mile
- 136
- Median household income
- $89,808+33.3% vs. 2015–2019, before inflation
- Average household income
- $117,702
- Median home value
- $343,300
- Jobs located here
- 4,272
- Daytime population
- 16,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greene County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with Greene County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $1.7M | +17.4% | #1 of 2,339 |
| 2Clarke County, VA | 91 | 7 | 11.9 | $916K | +5.4% | #8 of 2,339 |
| 3Caroline County, VA | 90 | 11 | 9.2 | $1M | +11.3% | #11 of 2,339 |
| 4Fluvanna County, VA | 88 | 7 | 6.8 | $1.5M | +6.2% | #18 of 2,339 |
| 5Rockingham County, VA | 85 | 23 | 7.0 | $1.3M | +6.6% | #36 of 2,339 |
| 6Louisa County, VA | 85 | 13 | 8.4 | $1.1M | +13.6% | #37 of 2,339 |
| 7New Kent County, VA | 85 | 15 | 16.2 | $689K | +21.2% | #40 of 2,339 |
| 8Frederick County, VA | 84 | 35 | 9.9 | $1M | +8.8% | #44 of 2,339 |
| 9King George County, VA | 82 | 9 | 8.9 | $1.2M | +10.5% | #57 of 2,339 |
| 10Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,339 |
| 16Greene County, VA | 76 | 12 | 14.9 | $668K | +6.6% | #137 of 2,339 |
Other business types in Greene County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Greene County, VA?
As of September 2026, map listings count 12 hair salons in Greene County. 4 of them (33%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 36 one-person businesses have no payroll, by official counts.
How much do households in Greene County, VA spend on personal care products and services?
About $8M a year, or $998 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 12 hair salons on map listings, it comes to $668K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 8,032 households in Greene County and national spending patterns by income.
How does Greene County, VA compare with the U.S. for hair salons?
Greene County has 14.9 hair salons per 10,000 households, 36% below the U.S. rate of 23.4. Spending per salon is $668K, 55% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Greene County would have about 19, against 12 on map listings. There is one business with payroll in the industry for every 2,008 households, against one for every 1,535 across the U.S.
How fast is Greene County, VA growing?
Population estimates put Greene County at 21,958 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 8,032 households. Median household income in Greene County is $89,808, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Greene County scores 76 for hair salons (high), #137 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greene County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Greene County
Screening a site or an acquisition in Greene County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.