Beauty and personal care · County · Virginia
Hair salons in Isle of Wight County, VA
Competitor counts, household spending and official business counts for hair salons in Isle of Wight County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #235 of 2,339 scored counties
#19 of 104 scored counties in Virginia
- Listings
- 23
- 6 chain locations (26%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $15.6M
- On personal care products and services · $993 a household
- Spending per listing
- $680K
- 58% above the U.S.
- Listings per 10k households
- 14.6
- 38% below the U.S.
- Population, 2025
- 41,321
- +6.7% since 2020
See the hair salons around any address in Isle of Wight County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Isle of Wight County comes to about $15.6M a year: $993 per household, in line with the U.S. average. That is about $680K of household spending for each salon on map listings, 58% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 23 hair salons on map listings in Isle of Wight County as of September 2026. 6 of them (26%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 14.6, 38% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Isle of Wight County was 10 in 2023. That is one for every 1,576 households, against one for every 1,535 across the U.S. Another 99 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Isle of Wight County grew 6.7%, faster than the U.S. (+3.1%). For hair salons, Isle of Wight County has a Groundwork market score of 72 (upper middle): #235 of 2,339 scored counties and #19 of 104 scored counties in Virginia. That puts it in the top quarter of counties.
How Isle of Wight County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Isle of Wight County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.6 | 22.0 | 23.4 |
| Spending per listing | $680K | $466K | $430K |
| Households per official establishment | 1,576 | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | +6.7% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $993 | $1,023 | $1,005 |
| Median household income | $95,241 | $93,170 | $80,734 |
| Groundwork market score | 72 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 10
- Employees, 2023
- 28
- Annual payroll, 2023
- $652K
- One-person businesses, 2023
- 99Businesses with no payroll
- Map listings, September 2026
- 236 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Isle of Wight County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Isle of Wight County
- Population, 2025 estimate
- 41,321+6.7% since 2020
- Households
- 15,756
- Median age
- 44.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 316 sq. mi.
- People per square mile
- 127
- Median household income
- $95,241+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,279
- Median home value
- $356,500
- Jobs located here
- 10,181
- Daytime population
- 32,768Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isle of Wight County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with Isle of Wight County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $1.7M | +17.4% | #1 of 2,339 |
| 2Clarke County, VA | 91 | 7 | 11.9 | $916K | +5.4% | #8 of 2,339 |
| 3Caroline County, VA | 90 | 11 | 9.2 | $1M | +11.3% | #11 of 2,339 |
| 4Fluvanna County, VA | 88 | 7 | 6.8 | $1.5M | +6.2% | #18 of 2,339 |
| 5Rockingham County, VA | 85 | 23 | 7.0 | $1.3M | +6.6% | #36 of 2,339 |
| 6Louisa County, VA | 85 | 13 | 8.4 | $1.1M | +13.6% | #37 of 2,339 |
| 7New Kent County, VA | 85 | 15 | 16.2 | $689K | +21.2% | #40 of 2,339 |
| 8Frederick County, VA | 84 | 35 | 9.9 | $1M | +8.8% | #44 of 2,339 |
| 9King George County, VA | 82 | 9 | 8.9 | $1.2M | +10.5% | #57 of 2,339 |
| 10Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,339 |
| 19Isle of Wight County, VA | 72 | 23 | 14.6 | $680K | +6.7% | #235 of 2,339 |
Other business types in Isle of Wight County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons72
- Barbershops76
- Nail salons64
- Spas and skin care77
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Isle of Wight County, VA?
As of September 2026, map listings count 23 hair salons in Isle of Wight County. 6 of them (26%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Official counts list 99 one-person businesses without payroll.
How much do households in Isle of Wight County, VA spend on personal care products and services?
About $15.6M a year, or $993 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 23 hair salons on map listings, it comes to $680K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 15,756 households in Isle of Wight County and national spending patterns by income.
How does Isle of Wight County, VA compare with the U.S. for hair salons?
Isle of Wight County has 14.6 hair salons per 10,000 households, 38% below the U.S. rate of 23.4. Spending per salon is $680K, 58% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Isle of Wight County would have about 36, against 23 on map listings. There is one business with payroll in the industry for every 1,576 households, against one for every 1,535 across the U.S.
How fast is Isle of Wight County, VA growing?
Population estimates put Isle of Wight County at 41,321 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 15,756 households. Median household income in Isle of Wight County is $95,241, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Isle of Wight County scores 72 for hair salons (upper middle), #235 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isle of Wight County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Isle of Wight County
Screening a site or an acquisition in Isle of Wight County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.