Beauty and personal care · Small-town market · Virginia
Hair salons in the Lake of the Woods, VA area
The hair salons in the Lake of the Woods, VA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #15 of 538 scored small-town markets
#1 of 3 scored small-town markets based in Virginia
- Listings
- 19
- 5 chain locations (26%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $14.9M
- On personal care products and services · $1,006 a household
- Spending per listing
- $787K
- 83% above the U.S.
- Listings per 10k households
- 12.8
- 45% below the U.S.
- Population, 2025
- 40,083
- +10.1% since 2020
See the hair salons around any address in the Lake of the Woods area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in the Lake of the Woods area is 78 (high), #15 of 538 scored small-town markets and #1 of 3 scored small-town markets based in Virginia. That puts it in the top 10% of small-town markets for hair salons.
As of September 2026, map listings count 19 hair salons in the Lake of the Woods area. 5 of them (26%) are chain locations, against 14% across the U.S. That is 12.8 per 10,000 households, 45% below the U.S. rate of 23.4.
At $1,006 per household (in line with the U.S. average), households in the Lake of the Woods area spend about $14.9M a year on personal care products and services. Spread across 19 hair salons, that is $787K per salon, 83% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Lake of the Woods area was 9 in 2023. That is one for every 1,651 households, against one for every 1,535 across the U.S. Between 2020 and 2025, the population of the Lake of the Woods area grew 10.1%, faster than the U.S. (+3.1%).
How the Lake of the Woods area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lake of the Woods area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.8 | 22.0 | 23.4 |
| Spending per listing | $787K | $466K | $430K |
| Households per official establishment | 1,651 | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | +10.1% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,006 | $1,023 | $1,005 |
| Median household income | $94,008 | $93,170 | $80,734 |
| Groundwork market score | 78 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 33
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 51Businesses with no payroll
- Map listings, September 2026
- 195 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Lake of the Woods area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lake of the Woods area
- Population, 2025 estimate
- 40,083+10.1% since 2020
- Households
- 14,856
- Median age
- 42.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 341 sq. mi.
- People per square mile
- 111
- Median household income
- $94,008
- Average household income
- $115,533
- Median home value
- $364,200
- Jobs located here
- 9,522
- Daytime population
- 31,111Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lake of the Woods area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for hair salons, numbered among those based in Virginia (a market based in another state is listed without a number), with the Lake of the Woods area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 78 | 19 | 12.8 | $787K | +10.1% | #15 of 538 |
| 2Danville, VA | 41 | 82 | 18.6 | $396K | −1.7% | #367 of 538 |
| 3Martinsville, VA | 28 | 65 | 24.3 | $301K | −1.9% | #486 of 538 |
| Bluefield, WV-VA | 19 | 99 | 24.4 | $306K | −3.8% | #520 of 538 |
Other business types in the Lake of the Woods area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas76
- Hair salons78
- Barbershops90
- Nail salons76
- Spas and skin care77
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Lake of the Woods, VA area?
The Lake of the Woods area has 19 hair salons on map listings as of September 2026. 5 of them (26%) are chain locations. The listings count hair and beauty salons. Official counts show 9 businesses with payroll classed as beauty salons in 2023. Official counts list 51 one-person businesses without payroll.
How much do households in the Lake of the Woods, VA area spend on personal care products and services?
About $14.9M a year, or $1,006 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 19 hair salons on map listings, it comes to $787K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 14,856 households in the Lake of the Woods area and national spending patterns by income.
How does the Lake of the Woods, VA area compare with the U.S. for hair salons?
The Lake of the Woods area has 12.8 hair salons per 10,000 households, 45% below the U.S. rate of 23.4. Spending per salon is $787K, 83% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Lake of the Woods area would have about 35, against 19 on map listings. There is one business with payroll in the industry for every 1,651 households, against one for every 1,535 across the U.S.
How fast is the Lake of the Woods, VA area growing?
Population estimates put the Lake of the Woods area at 40,083 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 14,856 households. The median household income in the Lake of the Woods area is $94,008 a year, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lake of the Woods area scores 78 for hair salons (high), #15 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lake of the Woods area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Lake of the Woods area
Screening a site or an acquisition in the Lake of the Woods area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.