Beauty and personal care · County · Virginia
Hair salons in Wise County, VA
Competitor counts, household spending and official business counts for hair salons in Wise County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #2,179 of 2,339 scored counties
#89 of 104 scored counties in Virginia
- Listings
- 24
- 8 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10M
- On personal care products and services · $719 a household
- Spending per listing
- $416K
- 3% below the U.S.
- Listings per 10k households
- 17.3
- 26% below the U.S.
- Population, 2025
- 34,824
- −3.5% since 2020
See the hair salons around any address in Wise County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wise County scores 22 (low) on the Groundwork market score for hair salons, ranking #2,179 of 2,339 scored counties and #89 of 104 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 24 hair salons in Wise County. Chain locations make up 33% of them, against 14% across the U.S. Per 10,000 households, that is 17.3, 26% below the U.S. rate of 23.4.
Households in Wise County spend about $10M a year on personal care products and services, or $719 per household, 28% below the U.S. average. That works out to $416K per salon, 3% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Wise County: counts under 3 aren’t published. Population estimates put the population change in Wise County from 2020 to 2025 at −3.5%, against +3.1% for the U.S.
How Wise County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wise County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 22.0 | 23.4 |
| Spending per listing | $416K | $466K | $430K |
| Households per official establishment | n/a | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $719 | $1,023 | $1,005 |
| Median household income | $52,943 | $93,170 | $80,734 |
| Groundwork market score | 22 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 76Businesses with no payroll
- Map listings, September 2026
- 248 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wise County
- Population, 2025 estimate
- 34,824−3.5% since 2020
- Households
- 13,905
- Median age
- 42.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 403 sq. mi.
- People per square mile
- 88
- Median household income
- $52,943+36.1% vs. 2015–2019, before inflation
- Average household income
- $64,112
- Median home value
- $118,600
- Jobs located here
- 11,233
- Daytime population
- 34,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wise County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with Wise County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $1.7M | +17.4% | #1 of 2,339 |
| 2Clarke County, VA | 91 | 7 | 11.9 | $916K | +5.4% | #8 of 2,339 |
| 3Caroline County, VA | 90 | 11 | 9.2 | $1M | +11.3% | #11 of 2,339 |
| 4Fluvanna County, VA | 88 | 7 | 6.8 | $1.5M | +6.2% | #18 of 2,339 |
| 5Rockingham County, VA | 85 | 23 | 7.0 | $1.3M | +6.6% | #36 of 2,339 |
| 6Louisa County, VA | 85 | 13 | 8.4 | $1.1M | +13.6% | #37 of 2,339 |
| 7New Kent County, VA | 85 | 15 | 16.2 | $689K | +21.2% | #40 of 2,339 |
| 8Frederick County, VA | 84 | 35 | 9.9 | $1M | +8.8% | #44 of 2,339 |
| 9King George County, VA | 82 | 9 | 8.9 | $1.2M | +10.5% | #57 of 2,339 |
| 10Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,339 |
| 89Wise County, VA | 22 | 24 | 17.3 | $416K | −3.5% | #2,179 of 2,339 |
Other business types in Wise County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons22
- Barbershops
- Nail salons
- Spas and skin care23
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Wise County, VA?
Wise County has 24 hair salons on map listings as of September 2026. 8 of them (33%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Wise County: counts under 3 are left out. Official counts list 76 one-person businesses without payroll.
How much do households in Wise County, VA spend on personal care products and services?
About $10M a year, or $719 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 24 hair salons on map listings, it comes to $416K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 13,905 households in Wise County and national spending patterns by income.
How does Wise County, VA compare with the U.S. for hair salons?
Wise County has 17.3 hair salons per 10,000 households, 26% below the U.S. rate of 23.4. Spending per salon is $416K, 3% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Wise County would have about 23, against 24 on map listings.
How fast is Wise County, VA growing?
Population estimates put Wise County at 34,824 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 13,905 households. The median household income in Wise County is $52,943 a year, 34% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 22 for hair salons (low), #2,179 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wise County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Wise County
Screening a site or an acquisition in Wise County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.