Beauty and personal care · County · Virginia
Hair salons in New Kent County, VA
The hair salons in New Kent County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 85 out of 100: High
Ranked #40 of 2,339 scored counties
#7 of 104 scored counties in Virginia
- Listings
- 15
- 1 chain location (7%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $10.3M
- On personal care products and services · $1,115 a household
- Spending per listing
- $689K
- 60% above the U.S.
- Listings per 10k households
- 16.2
- 31% below the U.S.
- Population, 2025
- 28,022
- +21.2% since 2020
See the hair salons around any address in New Kent County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Kent County scores 85 (high) on the Groundwork market score for hair salons, ranking #40 of 2,339 scored counties and #7 of 104 scored counties in Virginia. That puts it in the top 10% of counties for hair salons.
Households in New Kent County spend about $10.3M a year on personal care products and services, or $1,115 per household, 11% above the U.S. average. That is about $689K of household spending for each salon on map listings, 60% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 15 hair salons on map listings in New Kent County as of September 2026. One of them (7%) is a chain location, against 14% across the U.S. That comes to 16.2 for every 10,000 households, 31% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in New Kent County was 4 in 2023. That is one for every 2,316 households, against one for every 1,535 across the U.S. Population estimates put the population change in New Kent County from 2020 to 2025 at +21.2%, faster than the U.S. (+3.1%).
How New Kent County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Kent County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.2 | 22.0 | 23.4 |
| Spending per listing | $689K | $466K | $430K |
| Households per official establishment | 2,316 | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | +21.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,115 | $1,023 | $1,005 |
| Median household income | $123,314 | $93,170 | $80,734 |
| Groundwork market score | 85 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 17
- Annual payroll, 2023
- $427K
- One-person businesses, 2023
- 41Businesses with no payroll
- Map listings, September 2026
- 151 chain location
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in New Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Kent County
- Population, 2025 estimate
- 28,022+21.2% since 2020
- Households
- 9,263
- Median age
- 42.9
- Homes lived in by their owners
- 93%
- Vehicles per household
- 2.6
- Land area
- 210 sq. mi.
- People per square mile
- 120
- Median household income
- $123,314+40.3% vs. 2015–2019, before inflation
- Average household income
- $139,439
- Median home value
- $393,600
- Jobs located here
- 5,543
- Daytime population
- 19,201Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with New Kent County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $1.7M | +17.4% | #1 of 2,339 |
| 2Clarke County, VA | 91 | 7 | 11.9 | $916K | +5.4% | #8 of 2,339 |
| 3Caroline County, VA | 90 | 11 | 9.2 | $1M | +11.3% | #11 of 2,339 |
| 4Fluvanna County, VA | 88 | 7 | 6.8 | $1.5M | +6.2% | #18 of 2,339 |
| 5Rockingham County, VA | 85 | 23 | 7.0 | $1.3M | +6.6% | #36 of 2,339 |
| 6Louisa County, VA | 85 | 13 | 8.4 | $1.1M | +13.6% | #37 of 2,339 |
| 7New Kent County, VA | 85 | 15 | 16.2 | $689K | +21.2% | #40 of 2,339 |
| 8Frederick County, VA | 84 | 35 | 9.9 | $1M | +8.8% | #44 of 2,339 |
| 9King George County, VA | 82 | 9 | 8.9 | $1.2M | +10.5% | #57 of 2,339 |
| 10Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,339 |
Other business types in New Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas85
- Hair salons85
- Barbershops
- Nail salons
- Spas and skin care94
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in New Kent County, VA?
As of September 2026, map listings count 15 hair salons in New Kent County. One of them (7%) is a chain location. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 41 one-person businesses without payroll.
How much do households in New Kent County, VA spend on personal care products and services?
About $10.3M a year, or $1,115 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 15 hair salons on map listings, it comes to $689K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 9,263 households in New Kent County and national spending patterns by income.
How does New Kent County, VA compare with the U.S. for hair salons?
New Kent County has 16.2 hair salons per 10,000 households, 31% below the U.S. rate of 23.4. Spending per salon is $689K, 60% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, New Kent County would have about 24, against 15 on map listings. There is one business with payroll in the industry for every 2,316 households, against one for every 1,535 across the U.S.
How fast is New Kent County, VA growing?
Population estimates put New Kent County at 28,022 people in 2025, up 21.2% since 2020, faster than the U.S. (+3.1%). It has 9,263 households. Median household income in New Kent County is $123,314, 53% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Kent County scores 85 for hair salons (high), #40 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Kent County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in New Kent County
Screening a site or an acquisition in New Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.