Beauty and personal care · County · Virginia
Hair salons in Rockingham County, VA
How Rockingham County, VA compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 85 out of 100: High
Ranked #36 of 2,339 scored counties
#5 of 104 scored counties in Virginia
- Listings
- 23
- 4 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $30.1M
- On personal care products and services · $920 a household
- Spending per listing
- $1.3M
- 3 times the U.S.
- Listings per 10k households
- 7.0
- 70% below the U.S.
- Population, 2025
- 89,316
- +6.6% since 2020
See the hair salons around any address in Rockingham County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rockingham County scores 85 (high) on the Groundwork market score for hair salons, ranking #36 of 2,339 scored counties and #5 of 104 scored counties in Virginia. That puts it in the top 10% of counties for hair salons.
Households in Rockingham County spend about $30.1M a year on personal care products and services, or $920 per household, 8% below the U.S. average. That works out to $1.3M per salon, 3 times the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Rockingham County has 23 hair salons on map listings as of September 2026. Of those, 4 are chain locations, or 17%, against 14% across the U.S. That is 7.0 per 10,000 households, 70% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Rockingham County, since they leave out counts under 3. Since fiscal 2022, 2 SBA-backed loans worth $935K have gone to businesses classed as beauty salons in Rockingham County. Population estimates show Rockingham County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How Rockingham County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 22.0 | 23.4 |
| Spending per listing | $1.3M | $466K | $430K |
| Households per official establishment | n/a | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | +6.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $920 | $1,023 | $1,005 |
| Median household income | $80,693 | $93,170 | $80,734 |
| Groundwork market score | 85 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 156Businesses with no payroll
- Map listings, September 2026
- 234 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $935K
SBA-backed loans to businesses classed as beauty salons in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 89,316+6.6% since 2020
- Households
- 32,686
- Median age
- 40.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 850 sq. mi.
- People per square mile
- 101
- Median household income
- $80,693+30.4% vs. 2015–2019, before inflation
- Average household income
- $105,531
- Median home value
- $313,000
- Jobs located here
- 32,108
- Daytime population
- 73,949Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with Rockingham County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $1.7M | +17.4% | #1 of 2,339 |
| 2Clarke County, VA | 91 | 7 | 11.9 | $916K | +5.4% | #8 of 2,339 |
| 3Caroline County, VA | 90 | 11 | 9.2 | $1M | +11.3% | #11 of 2,339 |
| 4Fluvanna County, VA | 88 | 7 | 6.8 | $1.5M | +6.2% | #18 of 2,339 |
| 5Rockingham County, VA | 85 | 23 | 7.0 | $1.3M | +6.6% | #36 of 2,339 |
| 6Louisa County, VA | 85 | 13 | 8.4 | $1.1M | +13.6% | #37 of 2,339 |
| 7New Kent County, VA | 85 | 15 | 16.2 | $689K | +21.2% | #40 of 2,339 |
| 8Frederick County, VA | 84 | 35 | 9.9 | $1M | +8.8% | #44 of 2,339 |
| 9King George County, VA | 82 | 9 | 8.9 | $1.2M | +10.5% | #57 of 2,339 |
| 10Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,339 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas86
- Hair salons85
- Barbershops
- Nail salons
- Spas and skin care79
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Rockingham County, VA?
Map listings as of September 2026 show 23 hair salons in Rockingham County. 4 of them (17%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Rockingham County: counts under 3 are left out. Official counts list 156 one-person businesses without payroll.
How much do households in Rockingham County, VA spend on personal care products and services?
About $30.1M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 23 hair salons on map listings, it comes to $1.3M per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 32,686 households in Rockingham County and national spending patterns by income.
How does Rockingham County, VA compare with the U.S. for hair salons?
Rockingham County has 7.0 hair salons per 10,000 households, 70% below the U.S. rate of 23.4. Spending per salon is $1.3M, 3 times the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Rockingham County would have about 70, against 23 on map listings.
How fast is Rockingham County, VA growing?
Population estimates put Rockingham County at 89,316 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 32,686 households. Median household income in Rockingham County is $80,693, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 85 for hair salons (high), #36 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.