Groundwork

Beauty and personal care · County · Virginia

Hair salons in Brunswick County, VA

The hair salons in Brunswick County, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$4.9M
On personal care products and services · $764 a household
Spending per listing
$1.2M
2.9 times the U.S.
Listings per 10k households
6.2
74% below the U.S.
Population, 2025
15,727
−0.6% since 2020

See the hair salons around any address in Brunswick County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brunswick County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 4 hair salons in Brunswick County. That is 6.2 per 10,000 households, 74% below the U.S. rate of 23.4.

Households in Brunswick County spend about $4.9M a year on personal care products and services, or $764 per household, 24% below the U.S. average. That is about $1.2M of household spending for each salon on map listings, 2.9 times the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as beauty salons in Brunswick County: counts under 3 aren’t published. Official counts list 47 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $18K has gone to businesses classed as beauty salons in Brunswick County.

Population estimates show Brunswick County declined 0.6% from 2020 to 2025, against +3.1% for the U.S. With 4 hair salons on map listings, Brunswick County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Brunswick County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Brunswick County, VA compared with Virginia and the U.S.
MeasureBrunswick CountyVirginiaU.S.
Listings per 10k households6.222.023.4
Spending per listing$1.2M$466K$430K
Households per official establishmentn/a1,2941,535
Official establishment growth, 2019–2023n/a+4.1%+6.0%
Population growth, 2020–2025−0.6%+2.8%+3.1%
Spending per household on personal care products and services$764$1,023$1,005
Median household income$53,084$93,170$80,734
Groundwork market scoreNot scored52

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
47Businesses with no payroll
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$18K

SBA-backed loans to businesses classed as beauty salons in Brunswick County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Brunswick County

Population, 2025 estimate
15,727−0.6% since 2020
Households
6,477
Median age
44.6
Homes lived in by their owners
74%
Vehicles per household
2.1
Land area
566 sq. mi.
People per square mile
28
Median household income
$53,084+19.5% vs. 2015–2019, before inflation
Average household income
$72,947
Median home value
$142,700
Jobs located here
3,445
Daytime population
12,285Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Brunswick County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Brunswick County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with Brunswick County marked.

Top counties in Virginia

Counties in Virginia ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Goochland County, VA9876.8$1.7M+17.4%#1 of 2,339
2Clarke County, VA91711.9$916K+5.4%#8 of 2,339
3Caroline County, VA90119.2$1M+11.3%#11 of 2,339
4Fluvanna County, VA8876.8$1.5M+6.2%#18 of 2,339
5Rockingham County, VA85237.0$1.3M+6.6%#36 of 2,339
6Louisa County, VA85138.4$1.1M+13.6%#37 of 2,339
7New Kent County, VA851516.2$689K+21.2%#40 of 2,339
8Frederick County, VA84359.9$1M+8.8%#44 of 2,339
9King George County, VA8298.9$1.2M+10.5%#57 of 2,339
10Dinwiddie County, VA8098.4$1.1M+3.6%#72 of 2,339
Brunswick County, VANot scored46.2$1.2M−0.6%

Other business types in Brunswick County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Brunswick County, VA?

Brunswick County has 4 hair salons on map listings as of September 2026. The listings count hair and beauty salons. No official count is published for beauty salons in Brunswick County: counts under 3 are left out. Official counts also show 47 one-person businesses without payroll.

How much do households in Brunswick County, VA spend on personal care products and services?

About $4.9M a year, or $764 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 4 hair salons on map listings, it comes to $1.2M per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 6,477 households in Brunswick County and national spending patterns by income.

How does Brunswick County, VA compare with the U.S. for hair salons?

Brunswick County has 6.2 hair salons per 10,000 households, 74% below the U.S. rate of 23.4. Spending per salon is $1.2M, 2.9 times the U.S. figure of $430K. At the national ratio of hair salons to household spending, Brunswick County would have about 12, against 4 on map listings.

How fast is Brunswick County, VA growing?

Population estimates put Brunswick County at 15,727 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 6,477 households. The median household income in Brunswick County is $53,084 a year, 34% below the U.S. median of $80,734. That rose 19.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brunswick County has no market score for hair salons: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Brunswick County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Brunswick County

Screening a site or an acquisition in Brunswick County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Brunswick County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.