Beauty and personal care · County · Virginia
Hair salons in Northumberland County, VA
The hair salons in Northumberland County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.8M
- On personal care products and services · $859 a household
- Spending per listing
- $1.2M
- 2.8 times the U.S.
- Listings per 10k households
- 7.1
- 70% below the U.S.
- Population, 2025
- 12,557
- +6.1% since 2020
See the hair salons around any address in Northumberland County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 hair salons in Northumberland County. That is 7.1 per 10,000 households, 70% below the U.S. rate of 23.4.
Household spending on personal care products and services in Northumberland County comes to about $4.8M a year: $859 per household, 15% below the U.S. average. That works out to $1.2M per salon, 2.8 times the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Northumberland County: counts under 3 aren’t published. Official counts also show 10 one-person businesses without payroll.
Between 2020 and 2025, the population of Northumberland County grew 6.1%, faster than the U.S. (+3.1%). With 4 hair salons on map listings, Northumberland County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Northumberland County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Northumberland County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 22.0 | 23.4 |
| Spending per listing | $1.2M | $466K | $430K |
| Households per official establishment | n/a | 1,294 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +6.0% |
| Population growth, 2020–2025 | +6.1% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $859 | $1,023 | $1,005 |
| Median household income | $66,480 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Northumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Northumberland County
- Population, 2025 estimate
- 12,557+6.1% since 2020
- Households
- 5,640
- Median age
- 56.1
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.0
- Land area
- 191 sq. mi.
- People per square mile
- 64
- Median household income
- $66,480+6.1% vs. 2015–2019, before inflation
- Average household income
- $93,845
- Median home value
- $346,800
- Jobs located here
- 2,334
- Daytime population
- 8,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for hair salons, numbered among those based in Virginia, with Northumberland County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $1.7M | +17.4% | #1 of 2,339 |
| 2Clarke County, VA | 91 | 7 | 11.9 | $916K | +5.4% | #8 of 2,339 |
| 3Caroline County, VA | 90 | 11 | 9.2 | $1M | +11.3% | #11 of 2,339 |
| 4Fluvanna County, VA | 88 | 7 | 6.8 | $1.5M | +6.2% | #18 of 2,339 |
| 5Rockingham County, VA | 85 | 23 | 7.0 | $1.3M | +6.6% | #36 of 2,339 |
| 6Louisa County, VA | 85 | 13 | 8.4 | $1.1M | +13.6% | #37 of 2,339 |
| 7New Kent County, VA | 85 | 15 | 16.2 | $689K | +21.2% | #40 of 2,339 |
| 8Frederick County, VA | 84 | 35 | 9.9 | $1M | +8.8% | #44 of 2,339 |
| 9King George County, VA | 82 | 9 | 8.9 | $1.2M | +10.5% | #57 of 2,339 |
| 10Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,339 |
| Northumberland County, VA | Not scored | 4 | 7.1 | $1.2M | +6.1% |
Other business types in Northumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Northumberland County, VA?
Northumberland County has 4 hair salons on map listings as of September 2026. The listings count hair and beauty salons. No official count is published for beauty salons in Northumberland County: counts under 3 are left out. Official counts list 10 one-person businesses without payroll.
How much do households in Northumberland County, VA spend on personal care products and services?
About $4.8M a year, or $859 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 4 hair salons on map listings, it comes to $1.2M per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 5,640 households in Northumberland County and national spending patterns by income.
How does Northumberland County, VA compare with the U.S. for hair salons?
Northumberland County has 7.1 hair salons per 10,000 households, 70% below the U.S. rate of 23.4. Spending per salon is $1.2M, 2.8 times the U.S. figure of $430K. At the national ratio of hair salons to household spending, Northumberland County would have about 11, against 4 on map listings.
How fast is Northumberland County, VA growing?
Population estimates put Northumberland County at 12,557 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 5,640 households. The median household income in Northumberland County is $66,480 a year, 18% below the U.S. median of $80,734. That rose 6.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Northumberland County has no market score for hair salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northumberland County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Northumberland County
Screening a site or an acquisition in Northumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.