Groundwork

Beauty and personal care · County · Michigan

Hair salons in Gogebic County, MI

Competitor counts, household spending and official business counts for hair salons in Gogebic County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #2,018 of 2,339 scored counties
#72 of 73 scored counties in Michigan

Listings
15
6 chain locations (40%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.8M
On personal care products and services · $829 a household
Spending per listing
$386K
10% below the U.S.
Listings per 10k households
21.5
8% below the U.S.
Population, 2025
14,285
−0.4% since 2020

See the hair salons around any address in Gogebic County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for hair salons in Gogebic County is 30 (lower middle), #2,018 of 2,339 scored counties and #72 of 73 scored counties in Michigan. That puts it in the bottom quarter of counties.

Households in Gogebic County spend about $5.8M a year on personal care products and services, or $829 per household, 17% below the U.S. average. That works out to $386K per salon, 10% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

Gogebic County has 15 hair salons on map listings as of September 2026. 6 of them (40%) are chain locations, against 14% across the U.S. That is 21.5 per 10,000 households, 8% below the U.S. rate of 23.4.

Official counts don’t publish a figure for beauty salons in Gogebic County, since they leave out counts under 3. Population estimates show Gogebic County declined 0.4% from 2020 to 2025, against +3.1% for the U.S.

How Gogebic County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Gogebic County, MI compared with Michigan and the U.S.
MeasureGogebic CountyMichiganU.S.
Listings per 10k households21.521.223.4
Spending per listing$386K$464K$430K
Households per official establishmentn/a1,8791,535
Official establishment growth, 2019–2023n/a+3.0%+6.0%
Population growth, 2020–2025−0.4%+0.6%+3.1%
Spending per household on personal care products and services$829$986$1,005
Median household income$52,732$72,875$80,734
Groundwork market score3049

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
22Businesses with no payroll
Map listings, September 2026
156 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Gogebic County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Gogebic County

Population, 2025 estimate
14,285−0.4% since 2020
Households
6,989
Median age
50.0
Homes lived in by their owners
81%
Vehicles per household
1.6
Land area
1,102 sq. mi.
People per square mile
13
Median household income
$52,732+35.8% vs. 2015–2019, before inflation
Average household income
$73,627
Median home value
$107,200
Jobs located here
4,991
Daytime population
13,897Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gogebic County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Hair salons across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Gogebic County marked.

Top counties in Michigan

Counties in Michigan ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI861010.4$1.1M+3.0%#29 of 2,339
2Monroe County, MI817511.9$845K+0.7%#66 of 2,339
3Barry County, MI813413.9$718K+2.2%#69 of 2,339
4Cass County, MI79209.4$1M+0.2%#86 of 2,339
5Allegan County, MI795812.7$807K+2.1%#89 of 2,339
6Antrim County, MI751917.1$561K+5.3%#159 of 2,339
7Kalkaska County, MI741114.1$635K+4.3%#179 of 2,339
8Ottawa County, MI7420318.2$596K+3.9%#181 of 2,339
9Houghton County, MI732114.7$610K+1.6%#208 of 2,339
10Clinton County, MI735818.3$586K+1.6%#209 of 2,339
72Gogebic County, MI301521.5$386K−0.4%#2,018 of 2,339

Other business types in Gogebic County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Gogebic County, MI?

Map listings as of September 2026 show 15 hair salons in Gogebic County. 6 of them (40%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Gogebic County: counts under 3 are left out. Official counts list 22 one-person businesses without payroll.

How much do households in Gogebic County, MI spend on personal care products and services?

About $5.8M a year, or $829 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 15 hair salons on map listings, it comes to $386K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 6,989 households in Gogebic County and national spending patterns by income.

How does Gogebic County, MI compare with the U.S. for hair salons?

Gogebic County has 21.5 hair salons per 10,000 households, 8% below the U.S. rate of 23.4. Spending per salon is $386K, 10% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Gogebic County would have about 14, against 15 on map listings.

How fast is Gogebic County, MI growing?

Population estimates put Gogebic County at 14,285 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 6,989 households. Median household income in Gogebic County is $52,732, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gogebic County scores 30 for hair salons (lower middle), #2,018 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gogebic County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Gogebic County

Screening a site or an acquisition in Gogebic County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.