Beauty and personal care · County · Michigan
Hair salons in Houghton County, MI
Competitor counts, household spending and official business counts for hair salons in Houghton County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #208 of 2,339 scored counties
#9 of 73 scored counties in Michigan
- Listings
- 21
- 4 chain locations (19%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $12.8M
- On personal care products and services · $896 a household
- Spending per listing
- $610K
- 42% above the U.S.
- Listings per 10k households
- 14.7
- 37% below the U.S.
- Population, 2025
- 37,842
- +1.6% since 2020
See the hair salons around any address in Houghton County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Houghton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Houghton County scores 73 (upper middle) on the Groundwork market score for hair salons, ranking #208 of 2,339 scored counties and #9 of 73 scored counties in Michigan. That puts it in the top 10% of counties for hair salons.
Map listings as of September 2026 show 21 hair salons in Houghton County. Of those, 4 are chain locations, or 19%, against 14% across the U.S. Per 10,000 households, that is 14.7, 37% below the U.S. rate of 23.4.
At $896 per household (11% below the U.S. average), households in Houghton County spend about $12.8M a year on personal care products and services. That works out to $610K per salon, 42% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in Houghton County classed as beauty salons. That is one for every 4,768 households, against one for every 1,535 across the U.S. Between 2020 and 2025, the population of Houghton County grew 1.6%, slower than the U.S. (+3.1%).
How Houghton County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Houghton County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.7 | 21.2 | 23.4 |
| Spending per listing | $610K | $464K | $430K |
| Households per official establishment | 4,768 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +1.6% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $896 | $986 | $1,005 |
| Median household income | $58,899 | $72,875 | $80,734 |
| Groundwork market score | 73 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 3
- Employees, 2023
- 5
- Annual payroll, 2023
- $53K
- One-person businesses, 2023
- 56Businesses with no payroll
- Map listings, September 2026
- 214 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Houghton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Houghton County
- Population, 2025 estimate
- 37,842+1.6% since 2020
- Households
- 14,305
- Median age
- 36.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 1,009 sq. mi.
- People per square mile
- 37
- Median household income
- $58,899+36.4% vs. 2015–2019, before inflation
- Average household income
- $80,899
- Median home value
- $159,900
- Jobs located here
- 11,811
- Daytime population
- 36,847Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houghton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Houghton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Houghton County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
Other business types in Houghton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas74
- Hair salons73
- Barbershops57
- Nail salons
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Houghton County, MI?
There are 21 hair salons on map listings in Houghton County as of September 2026. 4 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Official counts also show 56 one-person businesses without payroll.
How much do households in Houghton County, MI spend on personal care products and services?
About $12.8M a year, or $896 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 21 hair salons on map listings, it comes to $610K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 14,305 households in Houghton County and national spending patterns by income.
How does Houghton County, MI compare with the U.S. for hair salons?
Houghton County has 14.7 hair salons per 10,000 households, 37% below the U.S. rate of 23.4. Spending per salon is $610K, 42% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Houghton County would have about 30, against 21 on map listings. There is one business with payroll in the industry for every 4,768 households, against one for every 1,535 across the U.S.
How fast is Houghton County, MI growing?
Population estimates put Houghton County at 37,842 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,305 households. The median household income in Houghton County is $58,899 a year, 27% below the U.S. median of $80,734. That rose 36.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Houghton County scores 73 for hair salons (upper middle), #208 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houghton County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Houghton County
Screening a site or an acquisition in Houghton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houghton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.