Beauty and personal care · County · Michigan
Hair salons in Newaygo County, MI
How Newaygo County, MI compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #973 of 2,339 scored counties
#43 of 73 scored counties in Michigan
- Listings
- 40
- 13 chain locations (33%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $17.6M
- On personal care products and services · $895 a household
- Spending per listing
- $440K
- 2% above the U.S.
- Listings per 10k households
- 20.4
- 13% below the U.S.
- Population, 2025
- 51,622
- +3.1% since 2020
See the hair salons around any address in Newaygo County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Newaygo County spend about $17.6M a year on personal care products and services, or $895 per household, 11% below the U.S. average. That is about $440K of household spending for each salon on map listings, 2% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Newaygo County has 40 hair salons on map listings as of September 2026. 13 of them (33%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 20.4, 13% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Newaygo County was 9 in 2023. That is one for every 2,183 households, against one for every 1,535 across the U.S. Official counts list 62 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $43K have gone to businesses classed as beauty salons in Newaygo County.
Between 2020 and 2025, the population of Newaygo County grew 3.1%, in step with the U.S. (+3.1%). For hair salons, Newaygo County has a Groundwork market score of 54 (upper middle): #973 of 2,339 scored counties and #43 of 73 scored counties in Michigan.
How Newaygo County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newaygo County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.4 | 21.2 | 23.4 |
| Spending per listing | $440K | $464K | $430K |
| Households per official establishment | 2,183 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +3.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $895 | $986 | $1,005 |
| Median household income | $63,304 | $72,875 | $80,734 |
| Groundwork market score | 54 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 9
- Employees, 2023
- 51
- Annual payroll, 2023
- $979K
- One-person businesses, 2023
- 62Businesses with no payroll
- Map listings, September 2026
- 4013 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $43K
SBA-backed loans to businesses classed as beauty salons in Newaygo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Newaygo County
- Population, 2025 estimate
- 51,622+3.1% since 2020
- Households
- 19,651
- Median age
- 42.9
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 839 sq. mi.
- People per square mile
- 61
- Median household income
- $63,304+25.8% vs. 2015–2019, before inflation
- Average household income
- $79,003
- Median home value
- $186,700
- Jobs located here
- 10,466
- Daytime population
- 41,120Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newaygo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Newaygo County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 43Newaygo County, MI | 54 | 40 | 20.4 | $440K | +3.1% | #973 of 2,339 |
Other business types in Newaygo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons54
- Barbershops
- Nail salons
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Newaygo County, MI?
Map listings as of September 2026 show 40 hair salons in Newaygo County. 13 of them (33%) are chain locations. The listings count hair and beauty salons. Official counts show 9 businesses with payroll classed as beauty salons in 2023. Official counts also show 62 one-person businesses without payroll.
How much do households in Newaygo County, MI spend on personal care products and services?
About $17.6M a year, or $895 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 40 hair salons on map listings, it comes to $440K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 19,651 households in Newaygo County and national spending patterns by income.
How does Newaygo County, MI compare with the U.S. for hair salons?
Newaygo County has 20.4 hair salons per 10,000 households, 13% below the U.S. rate of 23.4. Spending per salon is $440K, 2% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Newaygo County would have about 41, against 40 on map listings. There is one business with payroll in the industry for every 2,183 households, against one for every 1,535 across the U.S.
How fast is Newaygo County, MI growing?
Population estimates put Newaygo County at 51,622 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,651 households. Median household income in Newaygo County is $63,304, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newaygo County scores 54 for hair salons (upper middle), #973 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newaygo County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Newaygo County
Screening a site or an acquisition in Newaygo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.