Beauty and personal care · Small-town market · Michigan
Hair salons in the Hillsdale, MI area
The hair salons in the Hillsdale, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #130 of 538 scored small-town markets
#7 of 18 scored small-town markets based in Michigan
- Listings
- 32
- 11 chain locations (34%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $16.1M
- On personal care products and services · $904 a household
- Spending per listing
- $505K
- 17% above the U.S.
- Listings per 10k households
- 17.9
- 24% below the U.S.
- Population, 2025
- 45,738
- 0.0% since 2020
See the hair salons around any address in the Hillsdale area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hillsdale area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Hillsdale area spend about $16.1M a year on personal care products and services, or $904 per household, 10% below the U.S. average. That works out to $505K per salon, 17% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Hillsdale area has 32 hair salons on map listings as of September 2026. Of those, 11 are chain locations, or 34%, against 14% across the U.S. That is 17.9 per 10,000 households, 24% below the U.S. rate of 23.4.
Official counts show 6 businesses with payroll classed as beauty salons in the Hillsdale area in 2023. That is one for every 2,977 households, against one for every 1,535 across the U.S. Official counts list 97 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $7,000 has gone to businesses classed as beauty salons in the Hillsdale area.
Population estimates show the Hillsdale area held about level from 2020 to 2025, against +3.1% for the U.S. The Hillsdale area scores 62 (upper middle) on the Groundwork market score for hair salons, ranking #130 of 538 scored small-town markets and #7 of 18 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Hillsdale area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsdale area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.9 | 21.2 | 23.4 |
| Spending per listing | $505K | $464K | $430K |
| Households per official establishment | 2,977 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | 0.0% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $904 | $986 | $1,005 |
| Median household income | $64,242 | $72,875 | $80,734 |
| Groundwork market score | 62 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 32
- Annual payroll, 2023
- $618K
- One-person businesses, 2023
- 97Businesses with no payroll
- Map listings, September 2026
- 3211 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $7,000
SBA-backed loans to businesses classed as beauty salons in the Hillsdale area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hillsdale area
- Population, 2025 estimate
- 45,7380.0% since 2020
- Households
- 17,860
- Median age
- 43.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 598 sq. mi.
- People per square mile
- 76
- Median household income
- $64,242+29.5% vs. 2015–2019, before inflation
- Average household income
- $81,816
- Median home value
- $176,100
- Jobs located here
- 12,372
- Daytime population
- 39,069Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hillsdale area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Hillsdale area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for hair salons, numbered among those based in Michigan (a market based in another state is listed without a number), with the Hillsdale area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 80 | 58 | 12.7 | $807K | +2.1% | #11 of 538 |
| 2Houghton, MI | 80 | 22 | 14.2 | $628K | +1.8% | #12 of 538 |
| 3Coldwater, MI | 65 | 31 | 18.3 | $486K | +2.5% | #94 of 538 |
| 4Big Rapids, MI | 63 | 27 | 16.2 | $535K | +4.7% | #118 of 538 |
| 5Marquette, MI | 62 | 49 | 17.3 | $522K | +2.3% | #127 of 538 |
| 6Adrian, MI | 62 | 71 | 18.3 | $516K | −1.6% | #128 of 538 |
| 7Hillsdale, MI | 62 | 32 | 17.9 | $505K | 0.0% | #130 of 538 |
| 8Alma, MI | 58 | 26 | 17.6 | $508K | −1.1% | #170 of 538 |
| Marinette, WI-MI | 57 | 54 | 18.4 | $480K | +0.3% | #186 of 538 |
| 9Owosso, MI | 57 | 57 | 20.3 | $455K | −0.4% | #188 of 538 |
Other business types in the Hillsdale area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas69
- Hair salons62
- Barbershops
- Nail salons
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Hillsdale, MI area?
Map listings as of September 2026 show 32 hair salons in the Hillsdale area. 11 of them (34%) are chain locations. The listings count hair and beauty salons. Official counts show 6 businesses with payroll classed as beauty salons in 2023. Official counts also show 97 one-person businesses without payroll.
How much do households in the Hillsdale, MI area spend on personal care products and services?
About $16.1M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 32 hair salons on map listings, it comes to $505K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 17,860 households in the Hillsdale area and national spending patterns by income.
How does the Hillsdale, MI area compare with the U.S. for hair salons?
The Hillsdale area has 17.9 hair salons per 10,000 households, 24% below the U.S. rate of 23.4. Spending per salon is $505K, 17% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Hillsdale area would have about 38, against 32 on map listings. There is one business with payroll in the industry for every 2,977 households, against one for every 1,535 across the U.S.
How fast is the Hillsdale, MI area growing?
Population estimates put the Hillsdale area at 45,738 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 17,860 households. Median household income in the Hillsdale area is $64,242, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hillsdale area scores 62 for hair salons (upper middle), #130 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hillsdale area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Hillsdale area
Screening a site or an acquisition in the Hillsdale area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hillsdale area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.