Beauty and personal care · Metro area · Michigan
Hair salons in the Grand Rapids-Wyoming-Kentwood, MI metro area
The hair salons in the Grand Rapids-Wyoming-Kentwood, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #102 of 387 scored metro areas
#5 of 15 scored metro areas based in Michigan
- Listings
- 955
- 170 chain locations (18%)
- Official establishments
- 277
- +6.5% since 2019
- Household spending a year
- $457.5M
- On personal care products and services · $1,039 a household
- Spending per listing
- $479K
- 11% above the U.S.
- Listings per 10k households
- 21.7
- 7% below the U.S.
- Population, 2025
- 1,183,645
- +2.8% since 2020
See the hair salons around any address in the Grand Rapids-Wyoming-Kentwood metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,039 per household (3% above the U.S. average), households in the Grand Rapids-Wyoming-Kentwood metro area spend about $457.5M a year on personal care products and services. That works out to $479K per salon, 11% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Grand Rapids-Wyoming-Kentwood metro area has 955 hair salons on map listings as of September 2026. 170 of them (18%) are chain locations, against 14% across the U.S. That comes to 21.7 for every 10,000 households, 7% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Grand Rapids-Wyoming-Kentwood metro area was 277 in 2023, up 6.5% from 2019. That is one for every 1,590 households, against one for every 1,535 across the U.S. Official counts list 2,949 one-person businesses without payroll. Since fiscal 2022, 15 SBA-backed loans worth $4.3M have gone to businesses classed as beauty salons in the Grand Rapids-Wyoming-Kentwood metro area.
Between 2020 and 2025, the population of the Grand Rapids-Wyoming-Kentwood metro area grew 2.8%, in step with the U.S. (+3.1%). The Grand Rapids-Wyoming-Kentwood metro area scores 60 (upper middle) on the Groundwork market score for hair salons, ranking #102 of 387 scored metro areas and #5 of 15 scored metro areas based in Michigan.
How the Grand Rapids-Wyoming-Kentwood metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Rapids-Wyoming-Kentwood metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.7 | 21.2 | 23.4 |
| Spending per listing | $479K | $464K | $430K |
| Households per official establishment | 1,590 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | +6.5% | +3.0% | +6.0% |
| Population growth, 2020–2025 | +2.8% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,039 | $986 | $1,005 |
| Median household income | $82,874 | $72,875 | $80,734 |
| Groundwork market score | 60 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 277+6.5% over the period
- Employees, 2023
- 1,702
- Annual payroll, 2023
- $55M
- One-person businesses, 2023
- 2,949Businesses with no payroll
- Map listings, September 2026
- 955170 chain locations
- Listings at the U.S. rate for this spending
- 1,063The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 15
- Amount
- $4.3M
SBA-backed loans to businesses classed as beauty salons in the Grand Rapids-Wyoming-Kentwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Grand Rapids-Wyoming-Kentwood metro area
- Population, 2025 estimate
- 1,183,645+2.8% since 2020
- Households
- 440,316
- Median age
- 38.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 3,243 sq. mi.
- People per square mile
- 358
- Median household income
- $82,874
- Average household income
- $107,922
- Median home value
- $285,300
- Jobs located here
- 566,419
- Daytime population
- 1,215,585Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Rapids-Wyoming-Kentwood metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for hair salons, numbered among those based in Michigan, with the Grand Rapids-Wyoming-Kentwood metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 79 | 75 | 11.9 | $845K | +0.7% | #7 of 387 |
| 2Midland, MI | 66 | 74 | 21.1 | $483K | +0.3% | #53 of 387 |
| 3Lansing-East Lansing, MI | 64 | 381 | 19.6 | $495K | +1.4% | #66 of 387 |
| 4Ann Arbor, MI | 60 | 320 | 21.3 | $522K | −0.4% | #98 of 387 |
| 5Grand Rapids-Wyoming-Kentwood, MI | 60 | 955 | 21.7 | $479K | +2.8% | #102 of 387 |
| 6Kalamazoo-Portage, MI | 59 | 221 | 20.6 | $479K | +0.8% | #112 of 387 |
| 7Muskegon-Norton Shores, MI | 54 | 132 | 19.5 | $461K | +1.8% | #144 of 387 |
| 8Niles, MI | 52 | 128 | 20.0 | $469K | −1.3% | #154 of 387 |
| 9Traverse City, MI | 52 | 170 | 26.0 | $394K | +2.2% | #159 of 387 |
| 10Jackson, MI | 50 | 130 | 20.8 | $451K | −0.4% | #181 of 387 |
Other business types in the Grand Rapids-Wyoming-Kentwood metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons60
- Barbershops71
- Nail salons75
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Grand Rapids-Wyoming-Kentwood, MI metro area?
Map listings as of September 2026 show 955 hair salons in the Grand Rapids-Wyoming-Kentwood metro area. 170 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 277 businesses with payroll classed as beauty salons in 2023, up 6.5% from 2019. Official counts also show 2,949 one-person businesses without payroll.
How much do households in the Grand Rapids-Wyoming-Kentwood, MI metro area spend on personal care products and services?
About $457.5M a year, or $1,039 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 955 hair salons on map listings, it comes to $479K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 440,316 households in the Grand Rapids-Wyoming-Kentwood metro area and national spending patterns by income.
How does the Grand Rapids-Wyoming-Kentwood, MI metro area compare with the U.S. for hair salons?
The Grand Rapids-Wyoming-Kentwood metro area has 21.7 hair salons per 10,000 households, 7% below the U.S. rate of 23.4. Spending per salon is $479K, 11% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Grand Rapids-Wyoming-Kentwood metro area would have about 1,063, against 955 on map listings. There is one business with payroll in the industry for every 1,590 households, against one for every 1,535 across the U.S. The official count rose 6.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Grand Rapids-Wyoming-Kentwood, MI metro area growing?
Population estimates put the Grand Rapids-Wyoming-Kentwood metro area at 1,183,645 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 440,316 households. Median household income in the Grand Rapids-Wyoming-Kentwood metro area is $82,874, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grand Rapids-Wyoming-Kentwood metro area scores 60 for hair salons (upper middle), #102 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Rapids-Wyoming-Kentwood metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Grand Rapids-Wyoming-Kentwood metro area
Screening a site or an acquisition in the Grand Rapids-Wyoming-Kentwood metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.