Beauty and personal care · County · Michigan
Hair salons in Ogemaw County, MI
How Ogemaw County, MI compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,935 of 2,339 scored counties
#69 of 73 scored counties in Michigan
- Listings
- 19
- 5 chain locations (26%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On personal care products and services · $828 a household
- Spending per listing
- $409K
- 5% below the U.S.
- Listings per 10k households
- 20.3
- 13% below the U.S.
- Population, 2025
- 21,121
- +1.6% since 2020
See the hair salons around any address in Ogemaw County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ogemaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Ogemaw County is 33 (lower middle), #1,935 of 2,339 scored counties and #69 of 73 scored counties in Michigan. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Ogemaw County comes to about $7.8M a year: $828 per household, 18% below the U.S. average. Spread across 19 hair salons, that is $409K per salon, 5% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 19 hair salons on map listings in Ogemaw County as of September 2026. Chain locations make up 26% of them, against 14% across the U.S. Per 10,000 households, that is 20.3, 13% below the U.S. rate of 23.4.
Official counts show 8 businesses with payroll classed as beauty salons in Ogemaw County in 2023. That is one for every 1,171 households, against one for every 1,535 across the U.S. Between 2020 and 2025, the population of Ogemaw County grew 1.6%, slower than the U.S. (+3.1%).
How Ogemaw County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ogemaw County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.3 | 21.2 | 23.4 |
| Spending per listing | $409K | $464K | $430K |
| Households per official establishment | 1,171 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +1.6% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $828 | $986 | $1,005 |
| Median household income | $54,666 | $72,875 | $80,734 |
| Groundwork market score | 33 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 8
- Employees, 2023
- 40
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 195 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Ogemaw County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ogemaw County
- Population, 2025 estimate
- 21,121+1.6% since 2020
- Households
- 9,370
- Median age
- 49.7
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 564 sq. mi.
- People per square mile
- 37
- Median household income
- $54,666+35.4% vs. 2015–2019, before inflation
- Average household income
- $69,376
- Median home value
- $154,900
- Jobs located here
- 5,606
- Daytime population
- 19,330Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ogemaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Ogemaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Ogemaw County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 69Ogemaw County, MI | 33 | 19 | 20.3 | $409K | +1.6% | #1,935 of 2,339 |
Other business types in Ogemaw County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons33
- Barbershops
- Nail salons
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Ogemaw County, MI?
As of September 2026, map listings count 19 hair salons in Ogemaw County. 5 of them (26%) are chain locations. The listings count hair and beauty salons. Official counts show 8 businesses with payroll classed as beauty salons in 2023. Official counts list 32 one-person businesses without payroll.
How much do households in Ogemaw County, MI spend on personal care products and services?
About $7.8M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 19 hair salons on map listings, it comes to $409K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 9,370 households in Ogemaw County and national spending patterns by income.
How does Ogemaw County, MI compare with the U.S. for hair salons?
Ogemaw County has 20.3 hair salons per 10,000 households, 13% below the U.S. rate of 23.4. Spending per salon is $409K, 5% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Ogemaw County would have about 18, against 19 on map listings. There is one business with payroll in the industry for every 1,171 households, against one for every 1,535 across the U.S.
How fast is Ogemaw County, MI growing?
Population estimates put Ogemaw County at 21,121 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 9,370 households. Median household income in Ogemaw County is $54,666, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ogemaw County scores 33 for hair salons (lower middle), #1,935 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ogemaw County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Ogemaw County
Screening a site or an acquisition in Ogemaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ogemaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.