Beauty and personal care · Small-town market · Michigan
Hair salons in the Mount Pleasant, MI area
Competitor counts, household spending and official business counts for hair salons in the Mount Pleasant, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #424 of 538 scored small-town markets
#16 of 18 scored small-town markets based in Michigan
- Listings
- 55
- 11 chain locations (20%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $21.2M
- On personal care products and services · $852 a household
- Spending per listing
- $386K
- 10% below the U.S.
- Listings per 10k households
- 22.1
- 6% below the U.S.
- Population, 2025
- 64,691
- +0.3% since 2020
See the hair salons around any address in the Mount Pleasant area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mount Pleasant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Mount Pleasant area has a Groundwork market score of 36 (lower middle): #424 of 538 scored small-town markets and #16 of 18 scored small-town markets based in Michigan. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 55 hair salons in the Mount Pleasant area. Of those, 11 are chain locations, or 20%, against 14% across the U.S. That is 22.1 per 10,000 households, 6% below the U.S. rate of 23.4.
Household spending on personal care products and services in the Mount Pleasant area comes to about $21.2M a year: $852 per household, 15% below the U.S. average. That works out to $386K per salon, 10% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 15 businesses with payroll classed as beauty salons in the Mount Pleasant area in 2023. That is one for every 1,661 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as beauty salons in the Mount Pleasant area. Population estimates show the Mount Pleasant area grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Mount Pleasant area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mount Pleasant area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.1 | 21.2 | 23.4 |
| Spending per listing | $386K | $464K | $430K |
| Households per official establishment | 1,661 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $852 | $986 | $1,005 |
| Median household income | $55,237 | $72,875 | $80,734 |
| Groundwork market score | 36 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 74
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 125Businesses with no payroll
- Map listings, September 2026
- 5511 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as beauty salons in the Mount Pleasant area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mount Pleasant area
- Population, 2025 estimate
- 64,691+0.3% since 2020
- Households
- 24,914
- Median age
- 35.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 573 sq. mi.
- People per square mile
- 113
- Median household income
- $55,237+22.4% vs. 2015–2019, before inflation
- Average household income
- $74,389
- Median home value
- $170,400
- Jobs located here
- 26,182
- Daytime population
- 67,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mount Pleasant area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Mount Pleasant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for hair salons, numbered among those based in Michigan (a market based in another state is listed without a number), with the Mount Pleasant area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 80 | 58 | 12.7 | $807K | +2.1% | #11 of 538 |
| 2Houghton, MI | 80 | 22 | 14.2 | $628K | +1.8% | #12 of 538 |
| 3Coldwater, MI | 65 | 31 | 18.3 | $486K | +2.5% | #94 of 538 |
| 4Big Rapids, MI | 63 | 27 | 16.2 | $535K | +4.7% | #118 of 538 |
| 5Marquette, MI | 62 | 49 | 17.3 | $522K | +2.3% | #127 of 538 |
| 6Adrian, MI | 62 | 71 | 18.3 | $516K | −1.6% | #128 of 538 |
| 7Hillsdale, MI | 62 | 32 | 17.9 | $505K | 0.0% | #130 of 538 |
| 8Alma, MI | 58 | 26 | 17.6 | $508K | −1.1% | #170 of 538 |
| Marinette, WI-MI | 57 | 54 | 18.4 | $480K | +0.3% | #186 of 538 |
| 9Owosso, MI | 57 | 57 | 20.3 | $455K | −0.4% | #188 of 538 |
| 16Mount Pleasant, MI | 36 | 55 | 22.1 | $386K | +0.3% | #424 of 538 |
Other business types in the Mount Pleasant area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons36
- Barbershops59
- Nail salons67
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Mount Pleasant, MI area?
The Mount Pleasant area has 55 hair salons on map listings as of September 2026. 11 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 15 businesses with payroll classed as beauty salons in 2023. Official counts list 125 one-person businesses without payroll.
How much do households in the Mount Pleasant, MI area spend on personal care products and services?
About $21.2M a year, or $852 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 55 hair salons on map listings, it comes to $386K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 24,914 households in the Mount Pleasant area and national spending patterns by income.
How does the Mount Pleasant, MI area compare with the U.S. for hair salons?
The Mount Pleasant area has 22.1 hair salons per 10,000 households, 6% below the U.S. rate of 23.4. Spending per salon is $386K, 10% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Mount Pleasant area would have about 49, against 55 on map listings. There is one business with payroll in the industry for every 1,661 households, against one for every 1,535 across the U.S.
How fast is the Mount Pleasant, MI area growing?
Population estimates put the Mount Pleasant area at 64,691 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 24,914 households. The median household income in the Mount Pleasant area is $55,237 a year, 32% below the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mount Pleasant area scores 36 for hair salons (lower middle), #424 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mount Pleasant area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Mount Pleasant area
Screening a site or an acquisition in the Mount Pleasant area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mount Pleasant area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.